Marketing Insights
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Posts related to: ‘Mobile’

Boost Media’s Digital Marketing Trends to Watch for in 2017

Boost Media’s Digital Marketing Trends to Watch for in 2017

This is a guest post from Suzie Kronberger, VP of Marketing and Revenue Operations at Boost Media. By the end of this year, digital will overtake TV ad spending in the U.S. for the first time—digital ad spend will reach $72B and TV will grow to $71B. Strategies that worked one year aren’t guaranteed to […]

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7 Tips for a Killer Facebook Video Advertising Strategy

7 Tips for a Killer Facebook Video Advertising Strategy

This piece was recently featured in PerformanceIN, the leading global performance marketing publication. Does your Facebook advertising strategy include video? Should you include video as part of your overall Facebook advertising strategy? If you find yourself asking these questions, this article is for you. In this post you’ll discover essential tips for killer Facebook video campaigns […]

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How To Create Vertical Video Ads That Work

How To Create Vertical Video Ads That Work

This is a guest post from Sarah Burns, Content Manager at Boost Media. Vertical video has become ubiquitous in the world of apps and social media, and the shift to vertical is changing the consumer experience. Vertical videos take up more space on the screen then horizontal, and smartphone users don’t have to rotate their […]

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Far Away, So Close: Current Insights into Travel Search Advertising

Far Away, So Close: Current Insights into Travel Search Advertising

With school out and warm weather in, we traditionally think of the summer months as the best time to take a vacation. However, is it actually prime time for search advertisers to ramp up their ad campaigns? To answer this question and others, we took a look at travel advertisers on Google and Bing. We […]

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5 Tips to Fine-Tune Your Holiday Advertising Strategy

5 Tips to Fine-Tune Your Holiday Advertising Strategy

We recently published our 2016 Cross-Channel Marketing Report, which looked at the current state of shopping ads, and examined advertiser and consumer behavior over the past year. Now, with the shopping season even closer, advertisers are quickly making sure their budgets and ad campaigns are ready and flawless. Based on the data, what are our top […]

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Mobile Display Goes Up, but Tablet’s on the Decline

Mobile Display Goes Up, but Tablet’s on the Decline

Between the distant frenzy of the Q4 shopping season and the rising calm of midyear, Q2 tends to be the quietest quarter. However, this doesn’t mean there’s nothing happening. Among other things we found in our research, mobile display played a larger role this Q2—but overall, the ubiquitous move to mobile is actually slowing down. […]

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What to Expect for Shopping Ads This Holiday Season

What to Expect for Shopping Ads This Holiday Season

Last year, we forecast that 30% of all retail paid-search spend would be on a shopping ad, and 45% of all product ad clicks would be on a smartphone—and smartphone click growth ended up being even stronger than we predicted. Looking forward, where do we see shopping ads this holiday season? We took a look […]

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A 2016 Social Media Shopping Spree

A 2016 Social Media Shopping Spree

Shoppers are already prepping their lists for the holidays, and retail advertisers are close behind, on the mobile-focused, ad spend case. If smartphones were big-box retail destinations, they’d be the new “mad rush” of holiday sales. Thankfully, when shoppers are looking for deals and information, they can now easily turn to their mobile devices. Sampling the […]

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In the Click of It: Mobile Shopping in 2016

In the Click of It: Mobile Shopping in 2016

When it comes to shopping ads, Q4 and mobile go together like thumbs on a small screen (literally). Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create our 2016 Cross-Channel Marketing Report. Our […]

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Top 6 Items to Check Off Your Back To School List

Top 6 Items to Check Off Your Back To School List

What’s the saying? There is no rest for the weary? Just when it feels like summer’s just begun, it’s already time to switch up your marketing campaigns for back-to-school shoppers. According to Google Trends, interest in “Back to school” is on the rise since early June. But summer isn’t over yet, which makes this the […]

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