Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Mobile’

The Mobile Shopping Experience on Facebook

The Mobile Shopping Experience on Facebook

It’s no mystery that most people connect to Facebook through the mobile app. What’s still a puzzle, however—at least for certain advertisers—is how to tailor ad messaging and strategy to suit mobile devices. Shopping advertisers often adjust campaign structures and overall approaches according to a brand’s products and business model. Additionally, there are several things […]

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A Mobile Strategy Assessment in Three Steps

A Mobile Strategy Assessment in Three Steps

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. We all know it by now—mobile is important! Mobile usage continues to grow, and if you don’t have a strong mobile strategy in place, you’ll be left in dust. Aside from the fact that over half of Google’s paid search clicks come […]

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New Year’s Resolutions for the Savvy Social Marketer

New Year’s Resolutions for the Savvy Social Marketer

It’s still January, so there’s plenty of time to keep your New Year’s resolutions. While most of us are trying to stick to an earnest regimen of daily gym visits (and actually going this year!), eating healthy, and having a well-balanced lifestyle, social marketers in particular are making an industry-friendly list of our 2018 ambitions. […]

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Do You Know Your Mobile Score?

Do You Know Your Mobile Score?

As mobile continues to grow and advertisers perpetually optimize ad campaigns for better performance, it becomes increasingly challenging to know what’s working and what’s not. Where should you allocate budget? Exactly how much should you be investing in mobile versus desktop? How can you further improve? We’re happy to offer customers our Mobile Scorecard, a kind […]

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The Untapped Mobile Advertising Opportunity

The Untapped Mobile Advertising Opportunity

We’re all obsessed with our mobile phones. So obsessed, in fact, that 67% of us check our phone for an incoming call even when it doesn’t vibrate or ring. We look up to—or rather down at—our mobile devices, to the tune of almost 30,000 times a year. eMarketer provides another astonishing stat: between 2016 and […]

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Tips for Creative Mobile Ads on Facebook and Instagram

Tips for Creative Mobile Ads on Facebook and Instagram

With Facebook now supporting over 2 billion monthly users and Instagram quickly becoming a social network force to reckon with, marketers must be more creative than ever to attract attention. And, not only that—we have to constantly make sure our messages are clear, and that we’re driving consideration, clicks, and conversions. If pictures were worth […]

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Boost Media’s Digital Marketing Trends to Watch for in 2017

Boost Media’s Digital Marketing Trends to Watch for in 2017

This is a guest post from Suzie Kronberger, VP of Marketing and Revenue Operations at Boost Media. By the end of this year, digital will overtake TV ad spending in the U.S. for the first time—digital ad spend will reach $72B and TV will grow to $71B. Strategies that worked one year aren’t guaranteed to […]

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7 Tips for a Killer Facebook Video Advertising Strategy

7 Tips for a Killer Facebook Video Advertising Strategy

This piece was recently featured in PerformanceIN, the leading global performance marketing publication. Does your Facebook advertising strategy include video? Should you include video as part of your overall Facebook advertising strategy? If you find yourself asking these questions, this article is for you. In this post you’ll discover essential tips for killer Facebook video campaigns […]

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How To Create Vertical Video Ads That Work

How To Create Vertical Video Ads That Work

This is a guest post from Sarah Burns, Content Manager at Boost Media. Vertical video has become ubiquitous in the world of apps and social media, and the shift to vertical is changing the consumer experience. Vertical videos take up more space on the screen then horizontal, and smartphone users don’t have to rotate their […]

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Far Away, So Close: Current Insights into Travel Search Advertising

Far Away, So Close: Current Insights into Travel Search Advertising

With school out and warm weather in, we traditionally think of the summer months as the best time to take a vacation. However, is it actually prime time for search advertisers to ramp up their ad campaigns? To answer this question and others, we took a look at travel advertisers on Google and Bing. We […]

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