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Posts related to: ‘Marin Software’

5 Big Trends that Dominated DMEXCO 2017

5 Big Trends that Dominated DMEXCO 2017

With over 1,000 businesses exhibiting and more than 55,000 digital marketing professionals roaming the halls, DMEXCO has indeed secured its spot as the digital marketing spectacle of the year. For many, not only it is the first chance to uncover the latest trends and innovations in digital, it is a mega launchpad for ad tech […]

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Marin Masters 2017: Your Ticket to the Future of Digital Advertising

Marin Masters 2017: Your Ticket to the Future of Digital Advertising

Marin Masters is our annual customer and partner summit that offers attendees a deep dive into the latest digital marketing trends, including cross-channel advertising, audience targeting, multi-touch attribution, and brand safety. We’re hosting Masters at the Terra Gallery in San Francisco on September 21st and The Standard High Line in New York on September 28th. […]

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How an Accessory Retailer Boosted ROI by 456%

How an Accessory Retailer Boosted ROI by 456%

A leading women’s accessory retailer wanted to extend its digital advertising from search alone to a combined search and social strategy. To increase sales, the retailer tested performance of its manual prospecting campaigns against the product sets that Smart Sync for Dynamic Ads generated. The result—ROI increased by 456%. The retailer’s tactics included: Identifying top […]

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When Advertising Account Audits Are All the Rage

When Advertising Account Audits Are All the Rage

Advertising performance for a world-famous design and fashion house trended well below its target return on ad spend (ROAS). Strong seasonality and a rapidly shifting marketplace caused sliding sales. These challenges were as tricky to negotiate as the catwalks at Fashion Week. In with the Marin Crowd Marin Software collaborated with this fashion house to […]

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Dynamic Ads: Digital Advertising of the Future

Dynamic Ads: Digital Advertising of the Future

Facebook Dynamic Product Ads, if we must say so, are pretty badass. In the not-so-distant future, dynamic product ads are the way all digital advertising on social and display will be delivered, regardless of industry or vertical. Dynamic Ads for Travel (DAT) allows advertisers in the travel industry to automatically deliver personalized ads based on […]

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An Interview with Douglas Pan, SVP Engineering

An Interview with Douglas Pan, SVP Engineering

The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software? Were there other roles that you previously held here? As SVP Engineering, I’m responsible for most of the development (with the […]

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Marin’s Top 10 Blog Posts of 2016

Marin’s Top 10 Blog Posts of 2016

As Edgar Allan Poe once said, “There are few cases in which mere popularity should be considered a proper test of merit; but the case of [blog]-writing is, I think, one of the few.” Okay, so he said “song-writing” instead of “blog-writing.” It still fits, right? Well, after tens of thousands of reader visits to […]

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An Interview with Rob Emery, Product Manager

An Interview with Rob Emery, Product Manager

The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software? Were there other roles that you previously held here? I’m a Senior Product Manager on Marin Search. When I joined Marin, […]

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An Interview with Claire Choe, Software Engineer

An Interview with Claire Choe, Software Engineer

The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software? Were there other roles that you previously held here? I’m a software engineer in the Publisher Framework team. I usually work […]

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Working with Marin Search: How to Optimize Sub-Categories Within Bidding Folders

Working with Marin Search: How to Optimize Sub-Categories Within Bidding Folders

If you’re an enterprise search marketer, you’re likely managing thousands to millions of keywords. To automatically improve performance, increase brand awareness, get back valuable time, and attain those magic revenue numbers, Marin Search and its bidding folders can help. If you’re already using Marin Search, follow these tips to make sure you’re maximizing value. Or, […]

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