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Posts related to: ‘Marin Software’

Live vs. On-Demand Webinar – Which One Wins?

Live vs. On-Demand Webinar – Which One Wins?

We’ve recently decided to do an experiment to see whether an On-Demand webinar would attract more viewers than the typical approach of picking a date and broadcasting the webinar live.  Marin regularly hosts “live webinars” and we typically get thousands of participants, but only about half the viewers attend the live session, the rest view […]

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Upcoming Webinar: “Five Successful Strategies for Marketplace Advertising”

Upcoming Webinar: “Five Successful Strategies for Marketplace Advertising”

According to eMarketer, the Retail sector will account for 22% of total US digital ad spend in 2020 and marketplaces like Amazon and Walmart are capturing an increasing share of budgets. Join us April 8th for a webinar on how to get the most of your retail marketplace advertising programs. We will present five successful […]

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Helping our customers during the COVID-19 pandemic

Helping our customers during the COVID-19 pandemic

To our valued customers and partners, While everyone across the world continues to navigate the uncertainty of COVID-19, Marin Software is committed to supporting your business throughout the course of this pandemic and to providing continuity of service at all times. Our hearts go out to all those who have been impacted by the virus. […]

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Adapting to the Stay at Home Economy

Adapting to the Stay at Home Economy

We are in uncharted waters. The changes from Covid-19 are already widespread and they will be long-lasting. Like many other companies, we at Marin have been dealing with working from home, canceled travel plans and figuring out distance learning. I just got off a conference call with 30 kindergarteners and I have to admit it […]

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4 Tactics for Growing Online-to-Offline Conversions

4 Tactics for Growing Online-to-Offline Conversions

While we may live in a digital world, offline sales still drive the bulk of the consumer economy. To be successful in today’s hyper-saturated world of search, marketers must optimize not only for what happens online, but also for those highly valuable online to offline conversions. Here are some tips on how to drive more […]

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3 Awesome Automations You Can Do With Marin

3 Awesome Automations You Can Do With Marin

Automation should be a key part of any marketer’s toolkit, reducing time spent on repetitive tasks and avoiding missed opportunities. Marin’s automation features will help free up your marketing team’s time from performing mundane work, and give them the capacity to brainstorm new ideas and boost productivity in other areas. These tools do a lot […]

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How Marin’s Managed Services Team Helped Nautilus Pump Up Its ROI

How Marin’s Managed Services Team Helped Nautilus Pump Up Its ROI

Nautilus was working with an agency that used its own ad accounts to run Nautilus campaigns on Facebook. The agency “owned” the data and was reluctant to share any kind of historical performance. Without any kind of first-party data to build valuable insights from and optimize towards, Nautilus was eager to partner with a team […]

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YMS 2019: Learning About FOMO, JOMO, and FOBO in London

YMS 2019: Learning About FOMO, JOMO, and FOBO in London

Youth Marketing Strategy is a marketing conference in London focused on 16 to 24 year olds, otherwise categorized as Gen Z. Marin has been a sponsor of this conference for several years now, and it’s designed as a touchpoint for advertisers and brands looking to connect with a younger audience. So what generalizations can I […]

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Looking Back at the Big Bang

Looking Back at the Big Bang

We called time on The Big Bang 2019 recently in London’s Science Museum, but plenty of good memories abound from the conference. The agenda included several big themes swirling around the digital advertising world, including artificial intelligence, feed management, big data, and the future of search. Our opening session was a lively slam down debate […]

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Countdown to The Big Bang in London

Countdown to The Big Bang in London

Who doesn’t love visiting the science museum? On a Thursday! In February! Marin Software and The Drum are bringing hundreds of digital advertisers together in London’s spectacular Science Museum on February 7th for The Big Bang event. We’re aiming for breakthrough thought leadership, deep learning, and an opportunity to mingle with top brand marketers. It’s […]

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