The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites.
I’m Executive Assistant to the EVP of Product and Technology, SVP of Customer Success, and SVP of Business Operations and
Having worked for a few startups, I wanted to stay in tech but be a part of a successful, growing company that was already well established, and the team here is fantastic.
The Executive Assistant (EA) team works very closely together to find the best solutions for all our executives. Because I believe cross-pollination is essential for a successful company, I work to encourage and promote that culture within the entire company through partnership with my executives, meetings, and multi-team events.
Every EA role grows with the working relationships between the EA and the team, which I find really rewarding. I also appreciate the open office culture at Marin where everyone has an open-door policy, including our CEO and all our C-levels, EVPs, and SVPs. I’m learning more about the industry every day and how it works. It’s an inspiring and integral part of my role.
My career began in the travel business. I’ve worked regularly in corporate and academic event planning and program management throughout my career, and in a number of support roles early on with side career stints in garden design and graphic design. I’m still designing for garden and landscape, but not for work. For the last six years or so I’ve focused on the EA role and building experience there. I’m a visual artist and hold a BFA degree, but I prefer to keep that separate from my career.
I’m a visual artist, musician, and writer, and I love traveling, hiking, camping, and just generally being outside. I also volunteer regularly at an animal shelter doing re-socialization of traumatized and neglected cats.
The Gulf Stream by William MacLeish and one on the history of water in California.
That’s a really tough one—there are many. Big inspirations are Rigoberta Menchú, Jane Goodall, César Chávez, Berta Caceres, Bayard Rustin, and all those who fight daily in any way—no matter how small—for environmental protection; animal, women’s, veterans’, civil, and human rights; peace; and social justice.
Hi! I’m a dedicated resource for our strategic-level clients. I help them achieve technical and operational success with Marin. I work closely with clients, account managers, and product teams to ensure needs are clearly understood and met.
Previously at Marin, I was a Customer Success Director and primary client relationship holder. Prior to that, I was an Engagement Manager working more on the technical and strategic side. My current role is in many ways a marriage of these two roles, bringing value through strategic, technical, and communicative experience.
I got my start on the agency side, managing accounts and account teams. Coming to Marin allowed me to explore the technical side of the business. A knowledge base of strategy, implementation, and now the technology itself allowed me to holistically service client needs, which is something I really enjoy.
Marin is a client-focused company first and foremost. We have an open dialogue with our clients, and our features and methods are never black-box. A large part of how we gain trust is by letting our clients know the exact logic behind what they’re using.
I’m proud that our team is encouraged to be honest. Our founder’s motto was always “keep it real,” which is how we continue to operate. We’ll let you know the good, the bad, and the necessary ugly before it becomes beautiful.
What I enjoy most is not being tied down to one function. It can be technical one moment and strategic the next. You seldom get bored when your role is so open. Our company is forever expanding and innovating, so I can always learn more about what we can do and what we’re working towards. In fact, I keep an ongoing list of “What did I learn today” and I can tell you it’s updated daily!
I mentioned a background in the agency world, which is how I got my start in SEM and SEO.
Before that, I worked for a biofuel technology company that would harness pollutants to rapidly grow algae. My first gig was at a progressive culture magazine covering art, music, and fashion.
My hobbies change pretty frequently. Lately I’ve been getting rid of my towering pile of old novels and trading up for design and art books. I host a monthly 90s Simpsons trivia night, and I occasionally DJ current rap and R&B music. The Simpsons event is a lot more popular and generally no one attends the latter, but I enjoy them both.
I’m halfway through a collection of essays by Dave Hickey called Air Guitar. The author is considered the “bad boy” of art criticism, which sounds ridiculous, I know. I think he earned the title being a contrarian defender of despised work and by dropping the occasional F-bomb. His essays reference a lot of significant artists, critics, writers, musicians, etc., which has me constantly putting the book down to look up the name and learn more.
I’m also chipping away at the Chad Butler of UGK biography. It’s over 700 pages long, which is unheard of for a rapper’s biography.
Gosh, big question. My mother is a war refugee who flew over on the floor of a U.S. military cargo plane then found fulfillment in America. My father also came up through poverty to find success here. So off the bat those are my two. Though from a more superficial level, I admire the early cultural adopters. Those who see the incredible in what’s currently unpopular and champion it until the rest follow suit—names like Jim Walrod and the PS1 museum in Queens come to mind. I could go on and on, but I should stop!
On June 22nd and 23rd, Marin Software exhibited at the SMX Advanced conference in Seattle. Many of our partners joined us there—Bing, TVTY, and DialogTech, just to name a few. As always, it was wonderful to chat with so many existing customers and meet those who are less familiar with Marin.
SMX Advanced is a conference chock-full of marketers who live and breathe digital advertising in their 9-5 jobs. It was interesting and illuminating chatting with them at our booth, about everything from Shopping to Facebook DPAs.
There really is no better conference to attend if you’re looking to get a pulse on what the real-world challenges of advanced digital marketers are, and we’re already looking forward to next year’s event. It’s always a pleasure to share what’s new at Marin with our audience, but we’re committed to learning what online marketers’ pain points are and evolving to meet their needs.
— Marin Software (@MarinSoftware) June 22, 2016
We also had the pleasure of presenting our Biggest Search Geek grand prize winner, Christoff Berlage, with his trophy. Christoff, who hails from the UK, earned a score of 93% on the quiz. Runners up included European Regional prize winner Elouise James, North American Regional contest winner Jake Hughes, and Danny Lam, who picked up the Australian Regional award.
On Thursday, May 26th, we held our first-ever Executive Summit in San Francisco at the beautiful Box SF, where we brought back many of the great presenters from our New York City Executive Summit. Our group of digital marketing leaders gathered around what’s reputedly the longest table in North America—crafted from centuries-old Chinese village gate doors.
This event, sponsored by Marin Software partner Bing, finished with a sommelier-led wine tasting.
Our Regional Vice President of Customer Success, Diran Hafiz, gave a presentation about our Customer Success team. It’s a quick and interesting watch, both for customers interested in how things work behind the scenes at Marin, and anyone curious about the current, primary areas of consideration for the online advertising community.
As you search online for the cheapest flights, the top island destinations, or where a solo traveler can find the best international cuisine, remember—no matter where you are, the mind of the digital marketer always craves useful information to stay competitive.
Whether you end up flying high across multiple time zones or enjoying a staycation this summer, here are a few time-friendly reads from the Marin Software vault to bring along for the ride.
Bonus: This is actually 55 minutes worth of reading, not an hour. Use those extra five minutes to schedule a demo, and learn how we can help you with any and all of the above. Bon voyage!
Did you know that Marin’s 2nd largest (and arguably coolest) office is in Austin? Austin houses many different teams – Sales, Support, Professional Services, Centers of Excellence for Search and Analytics, Account Management…even Engineering and Finance. Our office floor is open-concept, which allows us to interact in a seamless, fluid way.
If you’ve ever wondered what it’s like to work at Marin Austin, take a peek into a day in the life of a Customer Success (CS) Manager.
8:30a: Hop into the kitchen for a cup of coffee from our latte lounge – maybe grab breakfast with a colleague from our fully stocked kitchen!
9a: Go through my emails and calendar to get organized. Lots of meetings today!
9:30a: Meet with Lindsay, Crystal, and Mickey from our Center of Excellence to review ongoing client projects. Current projects include an account restructure and cleanup for an education client, a competitive analysis for a retail client, and a conversion funnel analysis for a travel client.
10:30a: Recurring call with a client where I provide updates on the platform and industry, and we discuss open cases and projects.
11a: Meet with Andy from Customer Support, working on a new case workflow since he’s collecting internal feedback from different teams.
12:30p: Team lunch! Wouldn’t be Austin without some BBQ.
1:30p: Analytics Office Hours with Kate, Nachbar, and Paco. This weekly meeting allows all account management teams to come together and bring optimization questions, cases, and situations to the Analytics team, and share knowledge and experiences.
3:00p: Meet with Jack and Krista from our Professional Services team to prep for a call for a new integration project for a client, where we’ll use Marin’s Smart Tag to collect audience data and retarget across channels.
4:00p: Call with client, Jack, and Krista to review the integration plan and sign off on next steps.
4:30p: Last meeting of the day, another recurring client call to share updates and discuss projects.
6p: In-office happy hour – no better way to end a busy day than to grab a Lonestar from our kitchen, and head up to the rooftop terrace to enjoy the beautiful views of downtown Austin and the capitol.
For many of us in the United States, Memorial Day is an eagerly anticipated three-day weekend and the official start of summer. But for our nation’s history and collective memory, it is much more – and rightly so. The total number of Americans killed in all U.S. wars is more than 1 million. Truly, freedom is never free. We’re immensely grateful for the ultimate sacrifice those in our armed forces have made.
We honor the fallen – and soldiers who continue to serve – and all the families and friends they left behind. I encourage you to fly the American flag this weekend.
– David A. Yovanno, Marin Software, Chief Executive Officer
On Thursday, April 28th, we held our first ever Executive Summit in New York City at The Standard Hotel.
The afternoon’s talks were sponsored by Marin Software partner Yahoo and led by Marin Software’s CEO, David A. Yovanno. We had a great roster of Marin presenters, who walked through our roadmap and shared their thoughts about the future of digital advertising.
We were also lucky to have Daina Middleton, the former Head of Global Business Marketing at Twitter and former CEO of Performics, and Sonia Carreno, the President of IAB Canada, as speakers.
Daina spoke about the Power of Prediction in today’s fast-moving marketing landscape. Sonia reviewed the current state of the nation in media usage, outlined major industry issues, and explained steps being taken to remove obstacles to growth.
The day’s presentations were rounded out by a fabulous wine and cheese tasting in the afternoon, guided by The Standard’s leading sommelier (you can catch him and his bowtie in the story below).
— Marin Software (@MarinSoftware) April 28, 2016
“Only .06% of things that could be connected to internet currently are.”
— Marin Software (@MarinSoftware) April 28, 2016
Sonia Carreno @iabcanada on growth of social:
“Social media ads brought in $10.9 billion in 2015, up 55% from 2014.” 🙌🏽 #MarinExecSummitNYC
— Marin Software (@MarinSoftware) April 28, 2016
— Marin Software (@MarinSoftware) April 28, 2016
— David A. Yovanno (@DaveYovanno) April 28, 2016
Grad season is fast approaching, and college students are already applying for paid search roles in anticipation of their impending release into the “real world.” These eager newcomers can make great additions to SEM teams, provided they’re given the knowledge and resources they need to do that stellar work you expect.
However, paid search today is a considerably robust topic to teach someone. You’ll want to make sure you’re covering all bases, which is why Marin’s Center of Excellence has come up with tips and tricks to bring these enthusiastic new team members up to speed.
As with any endeavor, you’ll need to start by asking yourself some questions to understand how to best tailor your approach:
The next step is to create your program for bringing these new hires up to speed. Use your answers to the questions above to decide how to best structure your program. In addition to developing clear and helpful content, establish how that content will be delivered (Will you host training sessions? Require self-study?), how participants will be assessed, and more.
We’ve created a quick breakdown of what you’ll need to do to prepare for these trainings, along with our suggestions.
New hires often inherit accounts from other account managers without much context. Understanding why an account is structured a certain way is imperative when deciding how to perform tests or when to make changes.
Those new to the industry may not understand things like segmenting match types or remarketing to specific groups of people differently if this isn’t previously explained. Keeping a record of tests and strategy for an account can be extremely valuable to a new account manager.
Recent college grads hired to a paid search team will often perform the day-to-day tasks involved with campaign management, such as writing ad copy for testing, negative keyword expansion, and more. For every workflow, it’s also important that new hires understand the impact these tasks can have on performance.
There are many strategies that account managers use to meet client goals within PPC campaigns. It’s important to inform new hires not only of the goals for the accounts they’ll manage, but of various methods they can use to meet those goals.
Make sure new hires have an understanding of how tracking works fundamentally, as well as the manner in which tracking conversions and revenue functions in your accounts. New hires will also need to learn how to identify and resolve discrepancies within your data, to ensure they’re able to make intelligent strategic decisions in the accounts they manage.
Although recent grads may not spend a lot of time performing deep-dive analysis within accounts, it can be helpful for them to acquire these skills early on in their careers. Bringing new hires up to speed can be a rewarding experience, but it can also be time-consuming!
At Marin, our Center of Excellence is available to develop and provide custom workshops to ensure your new hires are brought up to speed without taking up your limited bandwidth. If you’re a Marin customer and would like to learn more about this offering, reach out to your account representative!
Saddle up your computer and get ready for the wildest quiz of your life. We’re pleased to announce the launch of the 8th annual Biggest Search Geek competition. Test your skills against thousands of SEM cowboys and cowgirls around the world.
We reckon this quiz is our hardest yet. Some of the questions are guaranteed to get you hoppin’ mad. One of you city slickers will be our winner and boy are you a lucky son of a gun, ’cause this year’s bounty is a trip to SMX Advanced in Seattle.
But wait, there’s more! You’ll also get to pick from an Apple Watch, Amazon Echo, or Microsoft Surface Pro 4.
Good luck, y’all! Oh, and just a friendly reminder – never squat with your spurs on!
What are you waiting for? Giddy up: http://biggestsearchgeek.com/
Don't let your ad campaigns land on the island of misfit toys! Join Marin Software's holiday best practices webinar… twitter.com/i/web/status/7…