Marketing Insights

Archive for ‘Marin Software’

Round ‘Em Up! The 8th Annual Biggest Search Geek Contest Kicks Off Today

By April 25th, 2016

Howdy, Pard!

Saddle up your computer and get ready for the wildest quiz of your life. We’re pleased to announce the launch of the 8th annual Biggest Search Geek competition. Test your skills against thousands of SEM cowboys and cowgirls around the world.

We reckon this quiz is our hardest yet. Some of the questions are guaranteed to get you hoppin’ mad. One of you city slickers will be our winner and boy are you a lucky son of a gun, ’cause this year’s bounty is a trip to SMX Advanced in Seattle.

But wait, there’s more! You’ll also get to pick from an Apple Watch, Amazon Echo, or Microsoft Surface Pro 4.

Good luck, y’all! Oh, and just a friendly reminder – never squat with your spurs on!

What are you waiting for? Giddy up: http://biggestsearchgeek.com/

Google Analytics 360 Suite – Validating an Entire Industry

By March 25th, 2016

Thank you, Google! Your announcement of the Google Analytics 360 Suite is industry-wide confirmation that enterprise level marketing tools are necessary in order to get the most out of your advertising dollars. Of course, Marin Software has known this all along and believes marketers of all sizes can benefit from these tools.

All marketers want efficient ways to reach new and existing customers and to understand what works and what doesn’t. As Forrester Research reports: “Sophisticated marketers who use analytics platforms are 3X more likely to outperform their peers in achieving revenue goals.” Organizations need this kind of sophisticated software to enable marketing teams to align around goals that help them optimize, compete, and drive revenue.

Cross-publisher, Cross-channel, Cross-device

At Marin, our focus is providing the technology and data needed for demand and revenue generation based steadfastly on our customer’s goals. We enable customers to make holistic creative, bid and budget optimization decisions across their campaigns, all from the same integrated platform.

Besides integrating well with Google, we have extensive experience working with Yahoo, Bing, Baidu, Facebook, Twitter, Instagram, and many other leading partners, including 10 of the largest global exchanges. Our commitment remains the same – helping marketers reach their goals across publishers, across channels (search, social and display) and devices (desktop, tablet, mobile).

Accomplish Your Goals with 100% Transparency

Purpose-built to provide customers with complete transparency of campaign data and results, our mission aligns with Peter Drucker’s adage, “If you can’t measure it, you can’t manage it.” We provide digital marketers superlative cross-publisher data and measurement including:

  • Transparent reporting, bidding algorithms, and predictive modeling
  • Advertisers’ intent data for better targeting and ROAS
  • Cross-channel insights and metrics
  • The true cost of media
  • Data throughout the customer journey
  • Quality and viewability metrics
  • View-through or click-through attribution

Although Marin Software has had a legacy in search leadership, we’ve evolved our cross-publisher platform via industry-leading acquisitions to power digital marketing campaigns for the world’s biggest brands and agencies. We look forward to continuing to provide our customers with the tools and insights to profitably compete and reach their goals.

Happy 10 Years to Marin!

By March 16th, 2016

This month marks our 10-year anniversary – a decade of phenomenal growth, increasing revenue, and exceptional performance for our customers.

To celebrate, we put together a graphic highlighting just how far we’ve come, and all the things that make us the leading cross-channel performance advertising platform. Thanks for being on this journey with us!

Click the image to see the full poster.

10-year-anniversary-infographic-36x48-non-press

2015 Year in Review: Greatest Hits & Highlights

By December 22nd, 2015

Another year has come and (almost) gone. There’s been tons of great momentum, change, and shifts in the world of digital advertising, and Marin Software was squarely in the eye of the storm! This storm, however, was more of a fun, wild ride than anything requiring an umbrella.

From important acquisitions and partnerships, to new ad types, to the ascendency of mobile, 2015 was truly a landmark year.

We hope your year was as great as ours. Here are some of the greatest hits and highlights, across Marin and digital advertising.

Marin Wins! G2 Crowd Names Us Best Overall Cross-Channel Advertising Software

By November 25th, 2015

G2 Crowd, more popularly known as a “Yelp for business software,” released its Winter 2016 Cross-Channel Advertising results, and Marin’s on top!

G2 Crowd brings peer reviews to business software. Actual software users can review different products and share insights on marketing, CRM, e-commerce, and other types of solutions. Then, those looking for information on a specific product can use these first-hand reviews to help their software selection process. As anyone who uses Yelp knows, these insider tips are invaluable in making a final, informed purchasing decision.

The Process and the Results

Vendors were scored based on three ratings:

  • Overall Customer Satisfaction and Net Promoter Score (NPS) based on ratings by G2 Crowd users
  • Customer satisfaction with second-level product attributes based on user reviews
  • Popularity and statistical significance based on number of ratings and reviews received by G2 Crowd

Marin earned the highest overall G2 score – an average of satisfaction and market presence.

G2 Crowd - Q3 2015 Report

We’re Here for Our Customers

Our customers are truly the key to our success. To raise awareness of G2 Crowd and solicit reviews, we put the word out and entered anyone who completed a review – regardless of what they wrote – into a “schwag bag” drawing. Five lucky winners were picked, and they received Marin-exclusive items including clothing, a gift card, and major bragging rights (schwag brag?).

Here’s Daniel Morris, our Director of Product Marketing, choosing our victors. (Click the image for the “big reveal.”)

g2crowd-winner

Here’s what a few of our reviewers noted:

Love seeing my revenue and profit each morning in 10 seconds
or less!

Marin is a true enterprise solution meant to scale SEM programs.

Marin makes it easy to make large scale account changes in a simple and straightforward way via bulk uploads and multiedits.

Other tech companies could take a lesson from Marin’s training.

The support provided by Marin has been the best of any partner that I have ever worked with.

If you’d like to partner with us to increase revenue, grow your audiences, and act on real-time business intelligence,
contact us today.

How to Select the Right Digital Media Buying Platform

By November 17th, 2015

Marin Software recently participated in the E-Commerce Paris trade show, the largest cross-channel event in France. During the three-day event, we had the opportunity of presenting with our customers as guest speakers. One such opportunity was a workshop on ‘the relevant criteria to choose your digital media buying platform’. Thibaut Vouloir, Acquisition Manager at financial services company Cofinoga, detailed the main things every agency or advertiser should care about when looking for a solution.

1. Independence

First off, he insisted that the provider must be independent from any media selling business. To guarantee a fair arbitrage of the bid recommendations on any campaign, the platform can’t be owned by a specific publisher, whoever that publisher may be. An independent platform helps advertisers to optimize their media investments on different channels, across search, social, and display.

2. Local Support

For Thibaut, it should be a given that he has access to a local and experienced service team – in his case, based in Paris who speaks French – who understands his needs and gathers his feedback to improve the product. One of his needs is the ability to integrate his DMP tracking system, with customized specifications. The strength of a local team is its capacity to contact the DMP solution, then work collaboratively with the customer to deliver a needs-based solution that drives results.

3. Flexible, Automated Bidding

In particular, Thibaut mentioned the absolute flexibility of Marin’s automated bidding tool considering the different objectives of Cofinoga’s financial products. Using the three different bidding strategies that Marin offers (position, CPA, and ROI) – within the same campaigns or across multiple campaigns and publishers – allows Cofinoga to effectively control and monitor the costs of acquisition. The time an advertiser saves with automated bidding can be reallocated to other tasks, such as A/B creative and landing page testing. “The keyword marketer is freed up from the repetitive task of manually changing bids every day,” said Thibaut.

To find out more about how Marin Software can help you achieve your cross-channel advertising goals, contact us today.

And the Marin EMEA Award Winners Are….

By November 12th, 2015

At EMEA Marin Masters in London on Wednesday, November 4th, we announced seven winners of our inaugural Marin Software EMEA Awards. We presented them with awards during a ceremony that brought together over 200 leading digital marketers and industry innovators to showcase the best examples of ad campaign optimization, audience engagement, and increased revenue.

The key criteria for our jury members included clear strategic thinking, innovation, effectiveness, and tangible results. We were delighted to see a diverse set of industries being represented at this first edition, which will hopefully announce many more. (Already interested in participating in the next one? Contact info_uk@marinsoftware.com).

This was a great opportunity to hear real-life industry scenarios and smart uses of technology, as well as our customers’ different objectives and the ingenious solutions they use to reach them.

Without keeping you in suspense for too long:

The winners are … [drums rolling]

Search categories

  • Search & Health – twentysix for BMI Healthcare
  • Search & Travel – Manning Gottlieb OMD for Virgin Atlantic
BMI TWENTY SIX AWARD-2MB

twentysix wins Search & Health

Social categories

  • Social & Technology – Labelium for Sharalike
  • Social & Cosmetics – Mangostorm for Bio-Oil
  • Social & Sport – Labelium for Tough Mudder
MangoStorm for Bio Oil Award-2MB

Mangostorm wins Social & Cosmetics

The industry-respected judges had the difficult decision of awarding the overall Grand Prix trophy to one social and one search winner. The triumphant agencies were:

Grand Prix winners

  • Social Grand Prix – Labelium for Tough Mudder
  • Search Grand Prix – Manning Gottlieb OMD for Virgin Atlantic

Mourad Zeggari


Mourad Zeggari, Labelium Managing Director,
explained how the Tough Mudder social campaign achieved a 126% increase in clicks, 77% reduction in CPC, 29% increase in conversions, a CPA fall of 60%, and over 16m video views: Tough Mudder’s brand values of teamwork and camaraderie were integrated into our social ad campaign. With Marin Software and a strong and streamlined partnership focused on results, we were able to push the envelope and exceed all expectations. The fact that we increased video views by 16.3 million and saw exponential growth across all indicators clearly demonstrates that optimized social ad programs are a marketing imperative.

OMD Manning Gottlieb & Virgin Atlantic Airways-2MB

Upon receiving the Search Grand Prix award, Puneet Vaghela, Paid Search Account Director at Manning Gottlieb OMD, presented the agency’s award-winning campaign for Virgin Atlantic. Marin Software’s unique algorithm created a seasonality function that caused Virgin Atlantic’s revenue per booking to increase by 14%, conversion rate to increase by 30%, and overall revenue to increase by 20%.

A big thank you to our esteemed jury!

  • Jim Clark, Econsultancy
  • Gideon Spanier, Campaign
  • Stephen Chester, IAB
  • Luis Pedro Martinez, Bing

Marin-EMEA-Jury

For more information about the Marin Awards, please visit our dedicated website, and don’t hesitate to learn more through our case studies.

Marin Live Knocks It Out of the Park

By November 11th, 2015

The evaluations are in and counted – and Marin Live is a resounding success!

What is Marin Live?

Marin Live is our 4-part training webinar series where our search experts teach our customers some of the platform’s best practices, tips, and tricks. Using Marin Live, our customers can take advantage of a convenient, hands-on learning model to get up and running fast. After just three rounds, our series has already trained over 600 customers.

Across all three webinar rounds, we’re rating at 4.5 out of 5 stars. Here are just a few things people are saying:

“These sessions are a great idea and I’m excited to attend more over the next few days!”

“Keep them coming!”

“These have been very helpful so far!”

Remaining Sessions for 2015

If you’re a Marin customer and haven’t joined us yet, the final two rounds of 2015 will be held the weeks of November 16th and December 7th.

If you’ve already joined us for Marin Live, thank you for helping make it a success. You can now listen to archives of the previous sessions.

At Marin, we’re constantly innovating to bring you the best solutions possible, and our training program is no exception. If you’re new to Marin and would like to learn more about how we can help you quickly grow audiences and revenue, contact us today.

Marin Masters San Francisco at the Terra Gallery – Top Takeaways and Favorite Tweets

By November 5th, 2015

We held our sixth annual Marin Masters San Francisco on Thursday, October 15th. Marin Masters is unique in that it allows us to bring together our customers and partners in one room to share ideas, talk about the latest digital marketing trends, and network.

Beyond the food and drinks, there was a lot on offer. Here are my top three takeaways from the event and some of my favorite tweets.

1. Build audiences of new users who behave like
     your converted customers

One of the new features we were excited to preview at Masters is our version of lookalike targeting. For those of you unfamiliar with Facebook’s Lookalike Audiences, it allows advertisers to find new customers by uploading their own customer data, and having Facebook identify other people who might be similar to your customers.

Marin’s version of lookalike targeting will act much in the same way, but will let you develop these lookalikes using data across search, social, and display. Maximizing the data from your first-party audiences is key to expanding your audiences and, in turn, seeing a high ROI.

2. The forward thinking marketer is blending the
     old and new to drive results with audience-
     centric marketing

It’s easy enough to understand that not everyone is the same, but in this data-driven day and age the keyword has in many ways replaced the customer. Cameron Urry, a customer and speaker from Partner Fusion, suggested we continually ask ourselves the question, “Am I truly customer focused?” Though the days of Mad Men are long behind us, we still need copy and content to resonate at an individual level. Campaigns should be set appropriately to target or reengage, and the customer must be supported in their buying process across search, social, email, website optimization, content, and SEO.

3. In digital advertising, the biggest opportunities
     are in the smallest moments

Joseph Corral from Google shared five key moment types digital advertisers need to worry about when addressing consumers:

  • I-want-to-watch-what-I’m-into moments: the moment when someone is looking to explore their passions and be entertained through engaging content.
  • I-want-to-know-moments: this is the moment when someone is exploring or researching, but not yet in purchase mode.
  • I-want-to-go-moments: this is the moment when people are looking for a local business or are considering buying a product at a local store. Being a contender means getting your physical business into their consideration in that moment.
  • I-want-to-do-moments: These moments may come before or after the purchase. Either way, these are “how to” moments when people want help getting things done or trying something new. Making the right content available is key.
  • I-want-to-buy-moments: Someone is ready to make a purchase and may need help deciding what or how to buy. You can’t assume they’ll seek you out; you have to be there with the right information to seal the deal.

We had some great tweets happening during the event, and here are a few of my favorite.


(Hands down, Dashboard Confessional t-shirts are always welcome at any Marin event.)

On the Air and in the Seats: Using Offline Moments to Drive Social Engagement

By November 3rd, 2015

According to Time Warner, 65% of people with a smartphone and tablet are likely to use social media while watching TV. From tweeting along during The Voice, to posting game-day Facebook statuses while watching our favorite teams, social media is now a virtual living room.

So what can digital advertisers do to capitalize on these multi-screen habits?

We’re excited to announce TV Sync, a powerful solution that allows advertisers to automatically activate their social ads based on customizable offline events including television flight schedules, live programming, weather changes, or sporting events – all in real-time. By synchronizing social media and TV advertising efforts, marketers can amplify reach and drive consumer engagement across screens.

TY Sync is made possible through Marin’s premier social partnership with TVTY, the leading provider of real-time contextual data. As TVTY’s preferred social advertising platform, Marin can now help advertisers run contextually targeted advertising campaigns on Facebook, Instagram, and Twitter using television signals from over 400 national and local channels, across 25 countries in North America, EMEA, and Australia.

TV Sync unleashes a multitude of possibilities for social advertisers. Consider some examples.

Extend your advertising message across screens

Running TV commercials? Use TV Sync to trigger your social ads immediately as your commercials air, reinforcing the message and increasing your impact with a multi-screen presence.

Counter your competitor’s TV commercials

As soon as your competitor’s commercials appear on TV, counter them by launching social ads in real-time. This is a great way to stay top of mind and boost mindshare.

Improve targeting and relevance with weather and sports

Trigger your social ads according to weather status or key sporting events for a timely, optimized, and personalized campaign that strikes a chord with your audience. For example, during snow-filled winters, travel advertisers can target users with ads to tropical locations.

Drive engagement during live or scheduled TV programs

TV Sync can help you advertise your auto brand during an episode of Top Gear, or launch social ads for your beauty brand during the red carpet at the Oscars. Aligning your ads with specific programming in this way creates a highly targeted and relevant ad experience.

TV Sync is immediately available for Marin Social customers, and we’ve already seen some exciting use cases and positive results. If you’re interested, don’t hesitate to get in touch.

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