Today we announced our agreement to acquire the #1 social advertising platform in Europe, SocialMoov.
Social is now the fastest-growing category in the digital advertising space and a vital part of any marketing mix. Acquiring SocialMoov propels our social offering forward, and fulfills our vision of providing the industry’s most powerful cross-channel advertising cloud.
With the addition of SocialMoov, we are excited to provide:
We are thrilled to have the social experts at SocialMoov join Marin as we offer our customers a best-in-class search, display and social toolset. To better understand the powerful results possible when integrating your social advertising with your search intent data, please get your copy of the best practice guide The Multiplier Effect of Integrating Search & Social Ads.
Since 2011, SocialMoov has grown to become an innovative social advertising platform boasting several accomplishments that can’t be overlooked. SocialMoov is a top-five global Facebook PMD, was the first European platform to develop Twitter support, and is the first to synchronize social advertising with TV ads – all undeniable achievements.
Marin customers will now be able to combine social campaign data with complementary data sets from their search and display campaigns, allowing advertisers to more accurately create, target, and convert audience segments across the web.
We are excited to continue to provide marketers a unified platform through which they can leverage the latest technological advancements in search, display and social advertising. If you want to learn more about how Marin can help you find and convert your highest value audiences across channels and devices, contact us.
As marketers have increasingly taken an audience-centric approach to marketing, cross-device targeting has become an essential part of their marketing strategy. The promise of delivering a consistent and cohesive experience to customers across channels and devices is a key part of the value proposition.
In this post, we’ll go through some of the basics of cross-device targeting: What is it? How does it work? In subsequent posts, we’ll discuss the importance of ad delivery and also cover some best practices.
You can break cross-device targeting into two distinct functions:
1. The first function is the “cross-device” piece – the ability to match data and identify a single user across multiple devices. The desktop-to-mobile scenario is one of the more popular use cases, but cross-device can also encompass desktop-to-desktop, mobile-to-mobile, and mobile-to-desktop (not to mention non-desktop/mobile devices, like TVs).
2. The second function represents the “targeting” aspect – the ability to deliver a targeted ad to that user across their different devices.
In this post, we’ll focus on the cross-device matching piece.
Accurately matching users across different devices is challenging. For example, a user accesses her phone from a coffeeshop in Hoboken on Monday, her office computer from Manhattan on Tuesday, and her tablet while on the road from an airport in Duluth on Wednesday. How can an advertiser know these three instances all reflect a single user?
There are two models for figuring this out:
1. The first method relies on identity data like login information or device IDs. This is known as deterministic matching. For example, if a user signs onto Facebook on their computer and their phone, an advertiser can be assured that both devices belong to the same the user.
2. The second method relies on statistical modeling to piece together a single identity based on multiple non-personally identifiable data points such as cookies, device data or browser data. This is known as probabilistic matching.
While deterministic matching is more accurate than probabilistic matching, it comes at the cost of data ownership, as the major owners of that login data – Facebook and Google – prevent advertisers from using it outside of their ecosystems. In contrast, while probabilistic matching trades off on some accuracy, advertisers can leverage their proprietary data however they want.
In practice, advertisers have to use a combination of both approaches to balance scale, performance and control.
In the next post, we’ll focus on the “targeting” part of the “cross-device targeting” equation, and how ad exchanges play an essential role in the process.
Do you spend your days managing keywords, creative, and bids for paid search campaigns? Are you caught up on the latest best practices and trends to gain that competitive edge? If so, you may be our next Biggest Search Geek!
Today, Marin Software and Search Marketing Expo are excited to announce the 7th Annual SMX Biggest Search Geek Contest, the popular quiz-based contest that tests your paid search industry knowledge. The contestant who answers the most questions correctly in the shortest amount of time will win a round trip for 2 to SMX West, an award presented onstage at the show, and their choice of an Apple iPad Mini, Playstation 4, or Xbox One.
What are you waiting for? Test your search IQ now and find out if you’re the geek to beat!
Marin Software’s team in the UK has had a good start to October. The big news was our victory at The Dadi awards run by The Drum on October 1st. We were delighted to partner up with our client, MoneySupermarket, and win the award for “Use of Paid Search (PPC)”. The entry highlighted how MoneySupermarket took advantage of Marin’s open platform to integrate best-of-breed platforms and optimize search marketing using audience data, as described in this case study.
This is the second time this work has been recognized after it was awarded the “Best Use of Search – Finance” award at the European Search Awards earlier this year; the team at MoneySupermarket and the Marin Software team who worked on the account should be very proud! Congratulations to all our clients who also won at the Dadi’s. On top of this awards win, we also picked up a nomination for “Best PPC Management Software” at the UK Search Awards, which will take place later this year, cementing Marin Software’s position as a leader in the UK market.
Finally, we also spent a great couple of days over in Istanbul, Turkey where we were speaking and exhibiting at Webit Congress, a leading tech and online advertising summit in Eastern Europe. It was great to be there along with our new partner, Yandex, and a number of other leaders in the online advertising space exploring the trends in the Eastern European online advertising market. There are a number of thriving ecommerce brands and digital advertising agencies using online advertising in very interesting ways.
Jon Myers from Marin Software presented his thoughts on search and social integration from our white paper during the conference, and with Turkey having Europe’s highest Facebook penetration in terms of the percentage of the population with an account there was a lot of interest in the topic. We also spoke to a lot of advertisers interested in integrating Customer Lifetime Value into their online advertising optimization and shared some of the thoughts from our recent white paper on the topic. All in all, it was a very well organized conference with some great speakers so congratulations to the team at Webit!
If you’re in the business of gaining traffic and attention for your company through the likes of Facebook, Twitter, LinkedIn, and other social media sites then…
…WE’RE LOOKING FOR YOU!
We’re on a quest to find the Biggest Social Geek – someone who lives and breathes social media advertising and is a speedy test-taker to boot. Sound like you or someone you know? Then try your hand at Marin Software and Search Marketing Expo’s inaugural SMX Biggest Social Geek Contest, which launches today.
If you prove to be the social media smarty-pants to out-geek them all, answering the most questions correctly in the shortest amount of time, you’ll win a trip for 2 to SMX Social in Las Vegas, an award presented onstage by Marin’s CMO Matt Ackley, and your choice of an Apple iPad Mini, Sony PlayStation 4, or an Xbox One.
Think you have what it takes? Test your social IQ now and find out if you’re the geek to beat!
It’s that time of year again! DMEXCO, Europe’s largest online marketing trade show and conference, kicks off in Cologne, Germany on September 10th & 11th, 2014. Over these two days, experts from around the world will come together to discuss the latest trends and topics in the industry.
Of course, Marin Software will be present with a full-blown schedule. Come say hello!
Remember, you’re always more than welcome to drop by our stand for a refreshing drink or coffee during the day and don’t forget to try your luck to win tickets for THE party during DMEXCO.
We’re looking forward to your visit,
Your DMEXCO Team from Marin Software
PS: Don’t forget to try your luck and win some exclusive party tickets!
Last week, we were proud to host another engaging Marin Masters in NYC! Customers and partners gathered to network, share insights, and take in presentations from some of today’s top digital marketers. A big thanks to everyone who attended, and here’s a transcribed streamcap in case you missed it (#MarinMasters on Twitter):
The Marin Vision: Turning Complexity into Opportunity
Matt Ackley, CMO, Marin Software
Customer Targeting and Optimization in Action
Cameron Urry, Senior Interactive Marketing Manager at Extra Space Storage
Audience Targeting and Building a Database of Intent
Molly Parr, Director of Product Marketing at BlueKai
Deconstructing Digital Daily Habits: A Deeper Understanding of How Gen Y/Z Affects Online Advertising
Edwin Wong, Senior Director of B2B Strategic Research & Insights at Yahoo!
Attribution & Optimization Techniques for Multi-Channel Success
Panelists: Matej Horava – Head of Partnerships at LiveRamp, Paul Pellman – CEO of Adometry, David Greenbaum – CEO of Boost Media
Mobile Audience Targeting
Cathy Boyle, Senior Analyst of Mobile at eMarketer, Inc.
Combining Search & Social: The Performance Marketing Multiplier
Dan Morris – Senior Product Marketing Manager, Marin Software
The Digital Transformation of an Industry Vertical
Brian Long, Senior Manager of Performance Marketing at AutoTrader and Ian MacDonald, Senior Manager and Director of Consumer Marketing at AutoTrader
Chris Lien, CEO of Marin Software and Melissa Esmundo, VP of Marketing at Though Mudder
Marin Software is fortunate to have over 500 employees around the globe, and today we’re excited to tell you about Dana Carpenter! A member of our research team in Austin, Dana is also an advocate for people with disabilities and recently participated in her second Ms. Wheelchair Texas. This unique competition is dedicated to promoting the achievements and needs of people with disabilities, and it does so with glamour and glitz!
Contestants in Ms. Wheelchair Texas utilize wheelchairs for 100% of their daily mobility needs, and compete to become a spokeswoman for millions of Americans with disabilities. During the course of the competition, each participant delivers a speech on a disability issue they feel strongly about and plan to support. This year, Dana’s platform was all about bringing awareness to companies on how flexible employment solutions – such as working from home – can increase employment opportunities for people with disabilities who are otherwise qualified for the position.
“Transportation is a huge barrier to employment for people with disabilities,” Dana said. “As of February of this year, only 19% of people with disabilities were employed compared to about 80% of their able bodied counterparts. All it takes is creativity and flexibility to make a difference!”
In her role at Marin, Dana is able to work from home, eliminating worries about how to get to and from the office. Her manager Paul Greer noted, “Dana’s efforts and warm positive demeanor strongly contribute to our overall goal to provide best in class sales development support. She is an asset and ally and we’re very glad she chose Marin.”
Bobby Hollis, Senior Manager of Sales Development and close friend of Dana’s, echoed that sentiment saying, “Dana is not only a solid contribution to our team and culture, she backs it up with solid quality work that is making great impact to our sales process. Selfishly we want her in the office more because she’s just a ball to be around but quite honestly we are extremely fortunate to have her with us in any capacity.”
Dana loves competing in Ms. Wheelchair Texas, saying she appreciates being around other women in similar situations. “You really do form a sisterhood so to speak,” she explained. “Also, it is so empowering to be on that stage sharing all the ways we are changing the lives of people with disabilities! You feel like you can take on the world, and win!”
Marin is proud to support Dana in her advocacy, and to hire the best employees regardless of physical disability or mobility issues. If you want to learn more about Ms. Wheelchair Texas, please visit their website or watch Dana’s speech on YouTube.
“Marin has given me the opportunity to work from home, while still making me feel like I’m part of a team,” Dana said. “How cool is that?!”
We were delighted to pick up our fifth UK and European Search Award at last week’s ceremony in Iceland for our work with MoneySuperMarket. The award recognised the innovative work we carried out with MoneySuperMarket to build an open stack of technology to drive PPC efficiency alongside our partners Adometry and BlueKai. MoneySuperMarket took advantage of Revenue Connect to optimise paid search in Marin Enterprise using post-attributed data from Adometry, and optimised paid search campaigns based on audience data integrated from BlueKai into Marin through Audience Connect. The judges for the award commented:
“Judges felt this campaign pushed PPC efficiency to its limit showing creative innovation through technology integration.”
This fifth award won across the UK and European Search Awards series in four years reaffirms our continued presence as one of the leaders in the European search industry. Our momentum since opening up in 2009 has seen us hire more than 110 staff across 5 locations in Europe, managing campaigns for leading European brands including easyJet, Peugeot, Europcar, Nestle, Adidas, lastminute.com, LeGuide, Philips, Sainsburys and Zoopla. This growth now means we manage more than €1bn in annual European online advertising spend through our platform.
We also want to congratulate our numerous clients and partners who also won at the awards!
The search for summer interns is already on, and our recruiting team has been hitting the road! On Wednesday, we met with students at the Cal Internship & Summer Job Fair. Then on Thursday, we traveled to Oregon State University in Portland. (Did you know we now have an office in Portland?)
But the real apex was our “Super Saturday” event this past weekend. Our recruiters welcomed awesome students from Stanford and Cal to our headquarters for breakfast and a great conversion with Joe Chang, one of Marin’s co-founders and chief technical officer. Joe is also a proud Stanford grad. Students got to learn more about the ad tech space, what Marin’s been up to, and why it’s such a neat place to work. They also had the opportunity to interview for summer positions, in an engaging speed-dating style.
Finally it was off to lunch at Super Duper, to make it a truly super Saturday! (If you’re in the Bay Area, you’ll definitely want to try their burgers and shakes.) Thanks to all students who attended – it was great to meet you! And thanks also to our recruiting team for pulling off such a fun event.
Fun Fact: One of our engineers who attended Super Saturday was actually in the first class of Marin interns!