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Marin Software Mixes It Up at SMX Advanced in Seattle

By July 12th, 2016

On June 22nd and 23rd, Marin Software exhibited at the SMX Advanced conference in Seattle. Many of our partners joined us there—Bing, TVTY, and DialogTech, just to name a few. As always, it was wonderful to chat with so many existing customers and meet those who are less familiar with Marin.

SMX Advanced is a conference chock-full of marketers who live and breathe digital advertising in their 9-5 jobs. It was interesting and illuminating chatting with them at our booth, about everything from Shopping to Facebook DPAs.

There really is no better conference to attend if you’re looking to get a pulse on what the real-world challenges of advanced digital marketers are, and we’re already looking forward to next year’s event. It’s always a pleasure to share what’s new at Marin with our audience, but we’re committed to learning what online marketers’ pain points are and evolving to meet their needs.

We also had the pleasure of presenting our Biggest Search Geek grand prize winner, Christoff Berlage, with his trophy. Christoff, who hails from the UK, earned a score of 93% on the quiz. Runners up included European Regional prize winner Elouise James, North American Regional contest winner Jake Hughes, and Danny Lam, who picked up the Australian Regional award.

Food, Drinks, and Marketing: Marin’s San Francisco Executive Summit

By June 21st, 2016

01-Yovanno

On Thursday, May 26th, we held our first-ever Executive Summit in San Francisco at the beautiful Box SF, where we brought back many of the great presenters from our New York City Executive Summit. Our group of digital marketing leaders gathered around what’s reputedly the longest table in North America—crafted from centuries-old Chinese village gate doors.

This event, sponsored by Marin Software partner Bing, finished with a sommelier-led wine tasting.

03-Guests

04-Wine

Our Regional Vice President of Customer Success, Diran Hafiz, gave a presentation about our Customer Success team. It’s a quick and interesting watch, both for customers interested in how things work behind the scenes at Marin, and anyone curious about the current, primary areas of consideration for the online advertising community.

A One-Hour Summer Reading List for the Busy Digital Marketer

By June 9th, 2016

As you search online for the cheapest flights, the top island destinations, or where a solo traveler can find the best international cuisine, remember—no matter where you are, the mind of the digital marketer always craves useful information to stay competitive.

Whether you end up flying high across multiple time zones or enjoying a staycation this summer, here are a few time-friendly reads from the Marin Software vault to bring along for the ride.

White papers:

Blog posts:

Bonus: This is actually 55 minutes worth of reading, not an hour. Use those extra five minutes to schedule a demo, and learn how we can help you with any and all of the above. Bon voyage!

A Day in the Life of a Cross-Channel Marketing Expert

By June 1st, 2016

Did you know that Marin’s 2nd largest (and arguably coolest) office is in Austin? Austin houses many different teams – Sales, Support, Professional Services, Centers of Excellence for Search and Analytics, Account Management…even Engineering and Finance. Our office floor is open-concept, which allows us to interact in a seamless, fluid way.

If you’ve ever wondered what it’s like to work at Marin Austin, take a peek into a day in the life of a Customer Success (CS) Manager.

8:30a: Hop into the kitchen for a cup of coffee from our latte lounge – maybe grab breakfast with a colleague from our fully stocked kitchen!

9a: Go through my emails and calendar to get organized. Lots of meetings today!

9:30a: Meet with Lindsay, Crystal, and Mickey from our Center of Excellence to review ongoing client projects. Current projects include an account restructure and cleanup for an education client, a competitive analysis for a retail client, and a conversion funnel analysis for a travel client.

10:30a: Recurring call with a client where I provide updates on the platform and industry, and we discuss open cases and projects.

11a: Meet with Andy from Customer Support, working on a new case workflow since he’s collecting internal feedback from different teams.

12:30p: Team lunch! Wouldn’t be Austin without some BBQ.

A few of the folks on our Austin Customer Success team: Account Management, Professional Services, Business Intelligence, Centers of Excellence, and Customer Support

A few of the folks on our Austin Customer Success team: Account Management, Professional Services, Business Intelligence, Centers of Excellence, and Customer Support

1:30p: Analytics Office Hours with Kate, Nachbar, and Paco. This weekly meeting allows all account management teams to come together and bring optimization questions, cases, and situations to the Analytics team, and share knowledge and experiences.

3:00p: Meet with Jack and Krista from our Professional Services team to prep for a call for a new integration project for a client, where we’ll use Marin’s Smart Tag to collect audience data and retarget across channels.

4:00p: Call with client, Jack, and Krista to review the integration plan and sign off on next steps.

4:30p: Last meeting of the day, another recurring client call to share updates and discuss projects.

6p: In-office happy hour – no better way to end a busy day than to grab a Lonestar from our kitchen, and head up to the rooftop terrace to enjoy the beautiful views of downtown Austin and the capitol.

Downtown Austin

A view from Marin Austin’s rooftop

In Honor of Memorial Day

By May 27th, 2016

For many of us in the United States, Memorial Day is an eagerly anticipated three-day weekend and the official start of summer. But for our nation’s history and collective memory, it is much more – and rightly so. The total number of Americans killed in all U.S. wars is more than 1 million. Truly, freedom is never free. We’re immensely grateful for the ultimate sacrifice those in our armed forces have made.

We honor the fallen – and soldiers who continue to serve – and all the families and friends they left behind. I encourage you to fly the American flag this weekend.

– David A. Yovanno, Marin Software, Chief Executive Officer

Marketing Executives Swap Ideas at Marin Software’s New York Summit

By May 11th, 2016

On Thursday, April 28th, we held our first ever Executive Summit in New York City at The Standard Hotel.

The afternoon’s talks were sponsored by Marin Software partner Yahoo and led by Marin Software’s CEO, David A. Yovanno. We had a great roster of Marin presenters, who walked through our roadmap and shared their thoughts about the future of digital advertising.

We were also lucky to have Daina Middleton, the former Head of Global Business Marketing at Twitter and former CEO of Performics, and Sonia Carreno, the President of IAB Canada, as speakers.

Daina spoke about the Power of Prediction in today’s fast-moving marketing landscape. Sonia reviewed the current state of the nation in media usage, outlined major industry issues, and explained steps being taken to remove obstacles to growth.

The day’s presentations were rounded out by a fabulous wine and cheese tasting in the afternoon, guided by The Standard’s leading sommelier (you can catch him and his bowtie in the story below).

Here Come the Grads: Are They Ready for Your SEM Team?

By May 4th, 2016

Grad season is fast approaching, and college students are already applying for paid search roles in anticipation of their impending release into the “real world.” These eager newcomers can make great additions to SEM teams, provided they’re given the knowledge and resources they need to do that stellar work you expect.

However, paid search today is a considerably robust topic to teach someone. You’ll want to make sure you’re covering all bases, which is why Marin’s Center of Excellence has come up with tips and tricks to bring these enthusiastic new team members up to speed.

As with any endeavor, you’ll need to start by asking yourself some questions to understand how to best tailor your approach:

  • What knowledge gaps exist for these new team members? Do they have any previous marketing experience, particularly in search?
  • What will be the “everyday life” for your new hires? What knowledge do they need to be successful in their new role?
  • How quickly do new hires need to fully assume their role? Can training be completed over a period of time?
  • Who’s involved in the training? Mentors? Managers? Other?
  • How will training content be developed and maintained?
  • Does it make sense to invest in online courses or outside consultants to conduct the trainings?
  • What methods will you use to keep participants engaged and accountable throughout the training?
  • How will you assess the success of the trainings? How will you assess the competency of participants post-training?
  • Are there any unique processes or strategies your company uses that team members need to understand?

The next step is to create your program for bringing these new hires up to speed. Use your answers to the questions above to decide how to best structure your program. In addition to developing clear and helpful content, establish how that content will be delivered (Will you host training sessions? Require self-study?), how participants will be assessed, and more.

We’ve created a quick breakdown of what you’ll need to do to prepare for these trainings, along with our suggestions.

Structure

New hires often inherit accounts from other account managers without much context. Understanding why an account is structured a certain way is imperative when deciding how to perform tests or when to make changes.

Those new to the industry may not understand things like segmenting match types or remarketing to specific groups of people differently if this isn’t previously explained. Keeping a record of tests and strategy for an account can be extremely valuable to a new account manager.

Workflows

Recent college grads hired to a paid search team will often perform the day-to-day tasks involved with campaign management, such as writing ad copy for testing, negative keyword expansion, and more. For every workflow, it’s also important that new hires understand the impact these tasks can have on performance.

Strategy

There are many strategies that account managers use to meet client goals within PPC campaigns. It’s important to inform new hires not only of the goals for the accounts they’ll manage, but of various methods they can use to meet those goals.

Technical

Make sure new hires have an understanding of how tracking works fundamentally, as well as the manner in which tracking conversions and revenue functions in your accounts. New hires will also need to learn how to identify and resolve discrepancies within your data, to ensure they’re able to make intelligent strategic decisions in the accounts they manage.

Although recent grads may not spend a lot of time performing deep-dive analysis within accounts, it can be helpful for them to acquire these skills early on in their careers. Bringing new hires up to speed can be a rewarding experience, but it can also be time-consuming!

At Marin, our Center of Excellence is available to develop and provide custom workshops to ensure your new hires are brought up to speed without taking up your limited bandwidth. If you’re a Marin customer and would like to learn more about this offering, reach out to your account representative!

Round ‘Em Up! The 8th Annual Biggest Search Geek Contest Kicks Off Today

By April 25th, 2016

Howdy, Pard!

Saddle up your computer and get ready for the wildest quiz of your life. We’re pleased to announce the launch of the 8th annual Biggest Search Geek competition. Test your skills against thousands of SEM cowboys and cowgirls around the world.

We reckon this quiz is our hardest yet. Some of the questions are guaranteed to get you hoppin’ mad. One of you city slickers will be our winner and boy are you a lucky son of a gun, ’cause this year’s bounty is a trip to SMX Advanced in Seattle.

But wait, there’s more! You’ll also get to pick from an Apple Watch, Amazon Echo, or Microsoft Surface Pro 4.

Good luck, y’all! Oh, and just a friendly reminder – never squat with your spurs on!

What are you waiting for? Giddy up: http://biggestsearchgeek.com/

Google Analytics 360 Suite – Validating an Entire Industry

By March 25th, 2016

Thank you, Google! Your announcement of the Google Analytics 360 Suite is industry-wide confirmation that enterprise level marketing tools are necessary in order to get the most out of your advertising dollars. Of course, Marin Software has known this all along and believes marketers of all sizes can benefit from these tools.

All marketers want efficient ways to reach new and existing customers and to understand what works and what doesn’t. As Forrester Research reports: “Sophisticated marketers who use analytics platforms are 3X more likely to outperform their peers in achieving revenue goals.” Organizations need this kind of sophisticated software to enable marketing teams to align around goals that help them optimize, compete, and drive revenue.

Cross-publisher, Cross-channel, Cross-device

At Marin, our focus is providing the technology and data needed for demand and revenue generation based steadfastly on our customer’s goals. We enable customers to make holistic creative, bid and budget optimization decisions across their campaigns, all from the same integrated platform.

Besides integrating well with Google, we have extensive experience working with Yahoo, Bing, Baidu, Facebook, Twitter, Instagram, and many other leading partners, including 10 of the largest global exchanges. Our commitment remains the same – helping marketers reach their goals across publishers, across channels (search, social and display) and devices (desktop, tablet, mobile).

Accomplish Your Goals with 100% Transparency

Purpose-built to provide customers with complete transparency of campaign data and results, our mission aligns with Peter Drucker’s adage, “If you can’t measure it, you can’t manage it.” We provide digital marketers superlative cross-publisher data and measurement including:

  • Transparent reporting, bidding algorithms, and predictive modeling
  • Advertisers’ intent data for better targeting and ROAS
  • Cross-channel insights and metrics
  • The true cost of media
  • Data throughout the customer journey
  • Quality and viewability metrics
  • View-through or click-through attribution

Although Marin Software has had a legacy in search leadership, we’ve evolved our cross-publisher platform via industry-leading acquisitions to power digital marketing campaigns for the world’s biggest brands and agencies. We look forward to continuing to provide our customers with the tools and insights to profitably compete and reach their goals.

Happy 10 Years to Marin!

By March 16th, 2016

This month marks our 10-year anniversary – a decade of phenomenal growth, increasing revenue, and exceptional performance for our customers.

To celebrate, we put together a graphic highlighting just how far we’ve come, and all the things that make us the leading cross-channel performance advertising platform. Thanks for being on this journey with us!

Click the image to see the full poster.

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