Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Marin Software’

Introducing MarinOne, a Unified Digital Advertising Platform

Introducing MarinOne, a Unified Digital Advertising Platform

We’re excited to share some big news today: We’ve launched our next-generation platform, MarinOne, which unites your search, social, and eCommerce advertising. Now, you can maximize the results of your digital ad campaigns with a single view of the customer. By focusing on the customer and not the channel, MarinOne gives you a powerful new […]

Read More »

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. 1. Facebook’s Latest Transparency Move Is Showing You     How Much Objectionable Content It Removes Despite dramatic […]

Read More »

Marin Software’s GDPR FAQ

Marin Software’s GDPR FAQ

As your Ally in Digital, Marin Software believes that securing and protecting sensitive and confidential customer data is central to everything we do. Over the past year, we have been working hard to refine internal processes and procedures to ensure GDPR compliance. We believe Marin is in compliance with GDPR. Below is a summary of […]

Read More »

Marin Wins ‘Best Search Software’ at the Drum Awards

Marin Wins ‘Best Search Software’ at the Drum Awards

We’re excited to share Marin’s win at this year’s Drum Search Awards in London, where our search solution was recognized for its innovative features: First Party Data/Personalization: Marketers can personalize targeting based on real audience insights Marin SmartSync: Allows brands and marketers to ‘copycat’ their campaigns from Google to Bing with one click Search Intent: […]

Read More »

How to Use Marin Social to Overcome Targeting Issues

How to Use Marin Social to Overcome Targeting Issues

In its effort to protect its users’ privacy, Facebook is focusing on data security. With the introduction of changes around access of information via their API, it’s now easier for folks on Facebook to find and manage their privacy settings. As part of the strategy, Facebook also removed some targeting options dependent on third-party data […]

Read More »

Rethinking the Ad Tech Industry

Rethinking the Ad Tech Industry

Clutch Magazine sat down with Chris Lien, Marin Software CEO and Founder, to discuss how ad tech providers can rebound and regain advertiser trust. Confidence in the ad tech industry is rocky, and its reputation with brands is at a crossroads. Over the course of 2017 industry critics concluded that there might be too much […]

Read More »

Learning to Fly: Dana Carpenter Soars Outside Her Comfort Zone

Learning to Fly: Dana Carpenter Soars Outside Her Comfort Zone

On a clear, beautiful spring day in Texas, Dana Carpenter sat on the floor of a small plane with her legs dangling out, door wide open and wind gusting in. As her tandem instructor edged them closer to a free fall, she thought, “I can’t believe I’m seconds away from jumping out of a freaking […]

Read More »

All the News from SMX East

All the News from SMX East

SMX East is always packed with great speakers, events, and new ideas, and this year’s conference in NYC was no exception. Marin had an awesome time hosting visitors in booth 426, and got a chance to attend sessions detailing the latest digital marketing trends and big announcements. Search marketers to rule the martech stack Scott […]

Read More »

How The Economist Increased New Subscriptions with Marin’s Social Campaign Management

How The Economist Increased New Subscriptions with Marin’s Social Campaign Management

On October 23rd at this year’s International Performance Marketing Awards (IPMA) in London, Marin Software took home the gold, winning Best Paid Social Campaign for our innovative work with The Economist. The IPMA is the largest and most prestigious ceremony in the world for paid advertising. With Marin’s experts leading the way and tapping into […]

Read More »

Marin Masters 2017: Discovering Growth, Content in Context, and Feed Management

Marin Masters 2017: Discovering Growth, Content in Context, and Feed Management

This is the second article on our annual customer summit, Marin Masters. At this year’s event, our presenters explored several key advertising trends that impact digital marketers today, with a focus on driving more clicks, conversions, and revenue. Discovering Growth One of our keynote speakers, Erik Hawkins, Director of Global Product Marketing at Facebook, explored how […]

Read More »