Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Landing Page Optimization’

Top 6 Items to Check Off Your Back To School List

Top 6 Items to Check Off Your Back To School List

What’s the saying? There is no rest for the weary? Just when it feels like summer’s just begun, it’s already time to switch up your marketing campaigns for back-to-school shoppers. According to Google Trends, interest in “Back to school” is on the rise since early June. But summer isn’t over yet, which makes this the […]

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4 Spring Cleaning Tips for a Spotless Annual Account Audit

4 Spring Cleaning Tips for a Spotless Annual Account Audit

With spring rapidly approaching, this is a great time for search marketers to start preparing for an annual account audit. What are some of the top areas of focus for spring cleaning your account? Marin’s Center of Excellence has created a process for identifying key ways accounts can be improved through structural and performance-based changes. Step […]

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How to Fine-Tune Your Holiday Retargeting Campaign to Boost Performance

How to Fine-Tune Your Holiday Retargeting Campaign to Boost Performance

Pumpkin spice lattes. Cold weather. Football on TV. That can only mean one thing – the holidays are here! While you’re busy planning your holiday vacation, family meals, or gift shopping plans, remember to schedule a few minutes for your retargeting campaigns. Consumers are ready to spend billions over the next six weeks (especially online!) […]

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Techniques for Optimizing Your SMB Website

Techniques for Optimizing Your SMB Website

“Why aren’t we testing more on our website, {insert SMB marketer name}?” Sound familiar? No one can question the value of a solid testing plan and the long term benefits it can reap for your company. However, SMB marketers within their organizations face big challenges in how to strategize for website testing and optimization. Some of the bigger issues that arise include low traffic volume to websites, not enough conversions to reach statistical significance within a reasonable timeframe, and tight budgets that put testing tools out of reach. […]

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