Marketing Insights
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Posts related to: ‘Keyword Management’

Keyword Decisions: When to Hold On and When to Cut

Keyword Decisions: When to Hold On and When to Cut

This is a guest post from Oscar Chow, Senior Paid Search Analyst at Wheelhouse DMG. An ongoing challenge for digital marketers is managing their paid search keywords as efficiently as possible. With the oldest accounts reaching two decades old, it’s not uncommon to find campaigns with unwieldy structures expanding over time. In this post, we’ll […]

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How to Optimize Voice Search Results

How to Optimize Voice Search Results

This is a guest post by Stephanie Hyland, Search Content Specialist at Intertwine Interactive. What time is it? Where is the closest movie theater? How many ounces are in a gallon? Regardless of what you may be looking for or wondering about, consumers of all ages are now turning to voice searches for information instead […]

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3 Recommended Tweaks to Your Google Shopping Campaigns

3 Recommended Tweaks to Your Google Shopping Campaigns

If you’ve stayed up to date with Google Shopping optimization techniques, you may already be doing a stellar job of creating effective and engaging campaigns. But, are you covering all bases to ensure the highest possible yields? Here are three tips and strategies to fine-tune your efforts. 1. Ensure Your Products Include Ratings One of […]

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Why You Shouldn’t Change a Thing in Your Holiday Search Strategy

Why You Shouldn’t Change a Thing in Your Holiday Search Strategy

This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Did You Know According to the National Retail Federation, by October, 55% of consumers will have already begun researching their holiday purchases. So, if you’ve been scouring the internet looking for new strategies to adopt this holiday season, look no […]

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When Search Marketing Meets Influencer Disruption

When Search Marketing Meets Influencer Disruption

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. Influencer marketing is a powerful tactic for increasing brand awareness. Influencers typically have a loyal following and their audience base trusts what they say. When influencers promote or endorse a brand’s product, that brand can expect an increase not only in exposure, […]

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3 Gift-Worthy Search Advertising Tips for <br>Mother’s Day

3 Gift-Worthy Search Advertising Tips for
Mother’s Day

Mother’s Day is right around the corner. As children, husbands, significant others, friends, and even extended family search for the perfect gift to shower the moms in their lives, this celebratory holiday presents an opportunity for advertisers to generate incremental sales via paid search. While some shoppers already know what to get mom for Mother’s […]

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Google Exact Match ‘Close Variants’: a Big Win for Search Marketing

Google Exact Match ‘Close Variants’: a Big Win for Search Marketing

Search marketing is not unlike fishing. If keywords are the bait, then match types are the technique. Google, then, is the world’s largest ocean. Millions of marketers trust it to provide lots of customers, at cost low enough to turn a profit. So, any change to this ecosystem is heavily scrutinized, and sometimes criticized, when […]

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Your Content Knows Best: the Case for Dynamic Search Ads

Your Content Knows Best: the Case for Dynamic Search Ads

This is a guest post from Jacob Ehrnstein, Search Account Manager at 3Q Digital. One of the search marketer’s best weapons is a Dynamic Search campaign. As you may or may not know, Dynamic Search campaigns rely not on keywords for targeting, but instead use your site’s content to create and target your ads based […]

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Advanced PPC with Transparent Automated Bidding

Advanced PPC with Transparent Automated Bidding

In PPC, there are two main approaches when it comes to bidding workflow—manual and automated. Over the years, there’s been debate among search marketers on the pros and cons of each approach. Search marketers have differing opinions on which yields the best outcomes. The Great Manual Versus Automated Debate One of the main arguments in […]

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Far Away, So Close: Current Insights into Travel Search Advertising

Far Away, So Close: Current Insights into Travel Search Advertising

With school out and warm weather in, we traditionally think of the summer months as the best time to take a vacation. However, is it actually prime time for search advertisers to ramp up their ad campaigns? To answer this question and others, we took a look at travel advertisers on Google and Bing. We […]

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