Instagram Stories has quickly become one of the more exciting products in the Facebook marketing suite. Facebook claims that 300 million people around the globe watch and create Instagram stories every day. By comparison, this tops Snapchat’s reach of 178 million daily global users. Advertising on Instagram Stories has allowed marketers to place powerful short […]
Are you looking for a career in social? Or perhaps you’re already in the crazy world of social media marketing and want to upskill, but aren’t too sure where to start? In this ever-changing world of social, it’s imperative that you keep up with the latest trends. Facebook, Twitter, and LinkedIn have firmly established a […]
This is a guest post from Sarah Burns, Content Manager at Boost Media. Instagram ads allow brands to share their story in the context of an inspirational and creative feed. With a global community of more than 500 monthly active users, it’s a great opportunity to get your brand discovered. Here are three creative best […]
Global mobile trends all point to the same conclusion – operating in channel-specific silos no longer works, and now’s the time for marketers to implement a strong cross-channel marketing strategy. If you subscribe to this blog (and if you don’t, see that second little box on the right), you already know we’ve been evangelizing the […]
When we looked at performance marketing data from the first quarter of 2016, one thing became clear: cross-channel, cross-device targeting remains the most powerful differentiator for profitable marketing strategies. To create our quarterly benchmark reports, we sample the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad […]
“With Carousel Ads and Facebook Audience Network, we’re telling a captivating brand story, and more people who are likely to browse our products are clicking our ads.” – Cheryl Degrasse / Sr. Director of Digital Media / American Eagle Outfitters With a high volume of spend across two brands, four Facebook accounts, and two U.S. […]
2015 was a banner year for mobile. Continuing its ascent into the status of omnipresent being, global smartphone adoption reached an all-time high last year and shows no signs of slowing down. Thanks to this rapid expansion of smartphone usage around the world, advertisers now have an opportunity to reach consumers even more easily. We […]
Advertisers have long relied on reach and frequency measures to buy media. In the Mad Men days, this involved running predictions on a room-sized computer and buying TV audiences during Gilligan’s Island or Bonanza. Targeting was extremely broad, and there was no way to follow up with individual consumers. Fortunately, today’s marketers have access to […]
This is a guest post from Sarah Burns, Content Manager at Boost Media. With more than 2 billion active social media users worldwide, the influence of social on brand perception, customer relationships, and purchase decisions is indisputable. But, there’s a major shift happening in the way people interact socially, and it’s a trend marketers need to stay […]
The world of social advertising changes every day, and it can be a lot to keep up with! There are new ad types, forming partnerships, emerging tech, financial announcements, and the list goes on. If you’re feeling a little behind on the latest, need-to-know news, grab a cup of coffee and take five minutes to […]
Summer’s almost here! Last year, our article “Google + Facebook: The Path of the Modern Consumer” was a big hit. See how Google and Facebook can work together to deliver new conversions and repeat purchases. #FlashbackFriday #Google #Facebook ow.ly/sbgw30ks2jD pic.twitter.com/89Z8wrEj6i
What people think of an ad-free Facebook, Google's upcoming 20th, advertising during the World Cup, and more—what our team is reading this week. ow.ly/Qe7R30kuUCa #Facebook #Google #advertising pic.twitter.com/JVVvmei3Lw
Marin combats ‘walled-garden’ approach of Google and Facebook with new ad tool, via @_netimperative_ ow.ly/l4bB30ktKXh pic.twitter.com/9jZSidQSbE
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