Although Instagram Stories is the fastest-growing Facebook product, and more and more consumers are shifting to the stories format, most businesses are still lagging behind. If you haven’t adopted the Stories ad format on Instagram yet, now’s a perfect time. This ad format is an easy, great way to stay ahead of the competition. In […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Why marketers struggle to define artificial intelligence A survey of over 300 North American B2B marketers […]
Instagram Stories has quickly become one of the more exciting products in the Facebook marketing suite. Facebook claims that 300 million people around the globe watch and create Instagram stories every day. By comparison, this tops Snapchat’s reach of 178 million daily global users. Advertising on Instagram Stories has allowed marketers to place powerful short […]
Are you looking for a career in social? Or perhaps you’re already in the crazy world of social media marketing and want to upskill, but aren’t too sure where to start? In this ever-changing world of social, it’s imperative that you keep up with the latest trends. Facebook, Twitter, and LinkedIn have firmly established a […]
This is a guest post from Sarah Burns, Content Manager at Boost Media. Instagram ads allow brands to share their story in the context of an inspirational and creative feed. With a global community of more than 500 monthly active users, it’s a great opportunity to get your brand discovered. Here are three creative best […]
Global mobile trends all point to the same conclusion – operating in channel-specific silos no longer works, and now’s the time for marketers to implement a strong cross-channel marketing strategy. If you subscribe to this blog (and if you don’t, see that second little box on the right), you already know we’ve been evangelizing the […]
When we looked at performance marketing data from the first quarter of 2016, one thing became clear: cross-channel, cross-device targeting remains the most powerful differentiator for profitable marketing strategies. To create our quarterly benchmark reports, we sample the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad […]
“With Carousel Ads and Facebook Audience Network, we’re telling a captivating brand story, and more people who are likely to browse our products are clicking our ads.” – Cheryl Degrasse / Sr. Director of Digital Media / American Eagle Outfitters With a high volume of spend across two brands, four Facebook accounts, and two U.S. […]
2015 was a banner year for mobile. Continuing its ascent into the status of omnipresent being, global smartphone adoption reached an all-time high last year and shows no signs of slowing down. Thanks to this rapid expansion of smartphone usage around the world, advertisers now have an opportunity to reach consumers even more easily. We […]
Advertisers have long relied on reach and frequency measures to buy media. In the Mad Men days, this involved running predictions on a room-sized computer and buying TV audiences during Gilligan’s Island or Bonanza. Targeting was extremely broad, and there was no way to follow up with individual consumers. Fortunately, today’s marketers have access to […]
Our latest digital advertising benchmark report shows that Instagram ad spend continues to grow, and newer formats like RSAs dominate as advertisers seek cross-channel, cross-device growth. ow.ly/FTA150un0fU pic.twitter.com/iAo0C4ju91
Amazon and Kohl’s: How unlikely retail partnerships could change the game econsultancy.com/amazon-and-k…
Because it's designed for advertisers running sophisticated, enterprise marketing campaigns, Marin offers full support for Apple Search Ads Advanced. Read more about this exciting ad format. ow.ly/FipE50uf7do pic.twitter.com/EnR8pp6Pg9
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