Marketing Insights
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Posts related to: ‘Instagram’

5 Tips to Land a Role in Social Media Marketing

5 Tips to Land a Role in Social Media Marketing

Are you looking for a career in social? Or perhaps you’re already in the crazy world of social media marketing and want to upskill, but aren’t too sure where to start? In this ever-changing world of social, it’s imperative that you keep up with the latest trends. Facebook, Twitter, and LinkedIn have firmly established a […]

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Do Your Instagram Ads Follow These 3 Best Practices?

Do Your Instagram Ads Follow These 3 Best Practices?

This is a guest post from Sarah Burns, Content Manager at Boost Media. Instagram ads allow brands to share their story in the context of an inspirational and creative feed. With a global community of more than 500 monthly active users, it’s a great opportunity to get your brand discovered. Here are three creative best […]

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Identify and Convert Your Most Valuable Audiences Across Channels

Identify and Convert Your Most Valuable Audiences Across Channels

Global mobile trends all point to the same conclusion – operating in channel-specific silos no longer works, and now’s the time for marketers to implement a strong cross-channel marketing strategy. If you subscribe to this blog (and if you don’t, see that second little box on the right), you already know we’ve been evangelizing the […]

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The Continuing Adventures of Cross-Channel Marketing: The Latest Performance Data

The Continuing Adventures of Cross-Channel Marketing: The Latest Performance Data

When we looked at performance marketing data from the first quarter of 2016, one thing became clear: cross-channel, cross-device targeting remains the most powerful differentiator for profitable marketing strategies. To create our quarterly benchmark reports, we sample the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad […]

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American Eagle – Using Facebook, Instagram, and FAN to Cut Costs

American Eagle – Using Facebook, Instagram, and FAN to Cut Costs

“With Carousel Ads and Facebook Audience Network, we’re telling a captivating brand story, and more people who are likely to browse our products are clicking our ads.” – Cheryl Degrasse / Sr. Director of Digital Media / American Eagle Outfitters With a high volume of spend across two brands, four Facebook accounts, and two U.S. […]

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Digital Advertising in 2015 – Mobile Is Crushing It

Digital Advertising in 2015 – Mobile Is Crushing It

2015 was a banner year for mobile. Continuing its ascent into the status of omnipresent being, global smartphone adoption reached an all-time high last year and shows no signs of slowing down. Thanks to this rapid expansion of smartphone usage around the world, advertisers now have an opportunity to reach consumers even more easily. We […]

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5 Reach and Frequency Tips for the Modern Marketer

5 Reach and Frequency Tips for the Modern Marketer

Advertisers have long relied on reach and frequency measures to buy media. In the Mad Men days, this involved running predictions on a room-sized computer and buying TV audiences during Gilligan’s Island or Bonanza. Targeting was extremely broad, and there was no way to follow up with individual consumers. Fortunately, today’s marketers have access to […]

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The Ever-Shifting World of Social

The Ever-Shifting World of Social

This is a guest post from Sarah Burns, Content Manager at Boost Media. With more than 2 billion active social media users worldwide, the influence of social on brand perception, customer relationships, and purchase decisions is indisputable. But, there’s a major shift happening in the way people interact socially, and it’s a trend marketers need to stay […]

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Your Quick Recap of the Latest Social <br>Advertising News

Your Quick Recap of the Latest Social
Advertising News

The world of social advertising changes every day, and it can be a lot to keep up with! There are new ad types, forming partnerships, emerging tech, financial announcements, and the list goes on. If you’re feeling a little behind on the latest, need-to-know news, grab a cup of coffee and take five minutes to […]

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So You Don’t Have $5 Million to Spend on the <br>Super Bowl…

So You Don’t Have $5 Million to Spend on the
Super Bowl…

Super Bowl 50 is here, and the cost to advertise is heating up faster than the Broncos/Panthers rivalry. In fact, CBS is charging up to $5 million for a 30-second ad spot during the big game. According to eMarketer, the top five Super Bowl advertisers have spent a total of $745.1 million for the privilege […]

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