With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service offerings that were once considered […]
Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or altering the Facebook algorithm. Since updating campaigns based on those components is usually unrealistic, you can consider these five recommendations–all of […]
In recent months, brands and retailers have had to adapt to a pandemic that no one saw coming, and one thing is for certain: engagement on sponsored content is increasing with more people at home and on social media. And while the pros of influencer marketing were prevalent to brands prior to COVID-19 (building trust […]
Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first purchase, to their evolution into a […]
Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads. With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the […]
More than 500 million people use Instagram Stories every day. And, a third of the most-viewed Stories come from a business account. With stats like these, it’s clear the Stories platform provides a great space for brands to maximize reach, build brand loyalty, and generate new customers. Advertising with Instagram Stories is also a great […]
Although Instagram Stories is the fastest-growing Facebook product, and more and more consumers are shifting to the stories format, most businesses are still lagging behind. If you haven’t adopted the Stories ad format on Instagram yet, now’s a perfect time. This ad format is an easy, great way to stay ahead of the competition. In […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Why marketers struggle to define artificial intelligence A survey of over 300 North American B2B marketers […]
Instagram Stories has quickly become one of the more exciting products in the Facebook marketing suite. Facebook claims that 300 million people around the globe watch and create Instagram stories every day. By comparison, this tops Snapchat’s reach of 178 million daily global users. Advertising on Instagram Stories has allowed marketers to place powerful short […]
Are you looking for a career in social? Or perhaps you’re already in the crazy world of social media marketing and want to upskill, but aren’t too sure where to start? In this ever-changing world of social, it’s imperative that you keep up with the latest trends. Facebook, Twitter, and LinkedIn have firmly established a […]
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Everything you need to know to optimize your Apple Search Ad budget in our new Blog. #MarinOne #applesearchads #mobileappmarketing ow.ly/adTP50CcDHj pic.twitter.com/62kz1XkWU3
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