The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram expands shopping features To make it easier for people to buy products they see on […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. What 100 days after GDPR looks like Over three months after rollout of the new GDPR […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. AT&T blasts new California privacy law Stating that internet communications are “geography-agnostic,” AT&T raises the concern […]
For a long time, lift studies were considered a Facebook feature only available to large advertisers with high ad campaign budgets. Just recently, Facebook released a ‘test and learn’ feature that enables all advertisers—large and small alike—to help answer the big question: How do I know if my ads are driving incremental sales or conversions? […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram Stories pioneers turn to Facebook Stories Price spikes are driving some advertisers away from Instagram […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook influencer organic reach drops 23% Marketing Dive attributes a drop in organic reach for influencer […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook’s new and revised video metrics Facebook is changing the way it measures news feed videos. […]
The “big three” publishers—Google, Facebook, and Amazon—operate as walled gardens by design. Sadly, they have zero incentive to share data across channels. This siloed approach is totally at odds with your goals as an advertiser—you need a single view of performance to run effective cross-channel ad campaigns. There’s an answer—our next-generation advertising solution, MarinOne, unifies […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. How to Map and Make Sense of Engagement Metrics that Matter Building an effective customer engagement […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting digital marketing industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Google Clears Up Confusion Around Mobile-First Indexing A recap of Google’s tweets deciphering the […]
Google expands visual search features with stories, video previews via @MobileMktrDaily ow.ly/SFYb30lY0Vw #Google #visualsearch pic.twitter.com/vk212DSVwS
Download our guide, The Myths and Realities of Cross-Channel Attribution, to learn which attribution model works best for your business. #attribution #marketing #advertising ow.ly/57Yj30kUqPG pic.twitter.com/WVdl5r85bk
Bing it on: Last year around this time, we looked at the benefits of advertising on the second largest search engine. Happy #FlashbackFriday. ow.ly/hG2F30lUmvG #Bing #SEM #SEO pic.twitter.com/AraJuWmGY9
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