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Posts related to: ‘Facebook’

The Ultimate Guide to Dynamic Ads on Facebook

The Ultimate Guide to Dynamic Ads on Facebook

Dynamic Ads allows advertisers with a product feed to automatically deliver personalized ads based on the interest people show on your website site or app. This powerful—and largely untapped—ad type delivers hyper-targeted ads on Facebook, Instagram, and the Audience Network to people most likely to buy what you’re selling. In our Ultimate Guide to Dynamic Ads […]

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Broad Audiences: Find New Customers with Dynamic Ads

Broad Audiences: Find New Customers with Dynamic Ads

We’re excited about the new rollout of Broad Audiences for Dynamic Ads! Up until now, we’ve been in closed beta for this feature. As we discussed in a previous blog post, Broad Audiences helps you expand the reach of your Dynamic Ad campaigns, by serving more relevant ads to people who haven’t visited your website. […]

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Introducing Smart Images for Dynamic Ads

Introducing Smart Images for Dynamic Ads

To help retail and e-commerce advertisers create more compelling creative and increase sales, today we’re rolling out Smart Images for Dynamic Ads to our customers as a closed beta feature. Add a Personalized Touch to Stand Out from the Competition With Marin Social’s drag and drop editor, you can enhance ad creatives with details at a […]

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Heroes and Villains: Digital Advertising in 2017

Heroes and Villains: Digital Advertising in 2017

For digital advertisers, 2016 was a fabulous year. Global Internet usage on mobile surpassed desktop, plus significant strides were made in mobile-connected technologies. Still, marketers continue to identify winners—and losers—that can affect performance and act as barriers or opportunities for growth. In our State of Digital Advertising 2017 report, conducted in December 2016, we surveyed […]

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5 Steps to Turn Curious Shoppers into Decisive Customers

5 Steps to Turn Curious Shoppers into Decisive Customers

If you’re a retail advertiser, you’re looking to reach customers at the right time with the right product, at the very point when they’re deciding: To buy or not to buy? Retail remains huge in the U.S. and is the fastest-growing industry across Europe, with growth expected to exceed £215.38 billion by 2017. It’s now more […]

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Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey

Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey

At Marin, we know that the most powerful marketing programs are ones that combine the best of search and social advertising. Marketers who unify their programs gain the opportunity to deliver incremental ROI. To actually accomplish this, however, digital marketing teams need to think less about the channel and more about locating where people are […]

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Your Google Analytics Data Will Never Match Your Facebook Data

Your Google Analytics Data Will Never Match Your Facebook Data

Tracking the performance of your social campaigns is one of the most important factors for success. The fact is that your Google Analytics data and your Facebook data will never match. Why is this? The only way to accurately measure your Facebook data is through Facebook reporting itself. 1. Cross Device Conversions In this day […]

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Broad Audiences: Expand the Reach of Your Facebook Dynamic Ads

Broad Audiences: Expand the Reach of Your Facebook Dynamic Ads

This is the fourth and final article in a series on the nuts and bolts of Facebook Dynamic Ads. See our previous articles: Acing cross-sell and upsell campaigns Achieving better results Using the right metrics to measure and refine success When Dynamic Ads first rolled out, scalability was based entirely on the volume of traffic […]

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Retention-Based Metrics for Your Facebook Dynamic Ads Campaigns

Retention-Based Metrics for Your Facebook Dynamic Ads Campaigns

This is the third article in a series on the nuts and bolts of Facebook Dynamic Ads campaigns. See our previous article on acing Facebook Dynamic Ads cross-sell and upsell campaigns, as well as seven quick tricks for better results. In today’s post, we discuss the Facebook Dynamic Ads metrics you should use to measure […]

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7 Facebook Dynamic Ads Tricks for Better Results

7 Facebook Dynamic Ads Tricks for Better Results

This is the second in a series of posts on the nuts and bolts of Facebook Dynamic Ads. See our previous article on acing Facebook Dynamic Ads cross-sell and upsell campaigns. In today’s article, we show you seven ways to fine-tune your Dynamic Ads campaigns for the best results.   1. Improve match rates from […]

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