Starting April, 30, 2019, Facebook’s relevance score will be replaced with three new “granular” metrics, plus they’ll swap out six other metrics to provide more actionable insights. As of the changeover date, the old metrics will no longer be available in Facebook’s product interfaces or in the release of Ads Insights API v3.3. Another change: […]
Our social marketing clients use Marin’s Message Booster to automatically promote organic posts with high engagement metrics as paid advertisements. The reality is that organic content on social media is still very important, with its unique ability to help brands create a community of loyal followers and customers. Despite their reach shrinking on social, organic […]
Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]
We called time on The Big Bang 2019 recently in London’s Science Museum, but plenty of good memories abound from the conference. The agenda included several big themes swirling around the digital advertising world, including artificial intelligence, feed management, big data, and the future of search. Our opening session was a lively slam down debate […]
In Q4 2018, paid search continued its upward trend, growing 10% YoY. As inventory gets more expensive, however, more spend doesn’t necessarily mean more clicks—there was a modest 10% increase year-over-year in Retail, less than the search spend for the vertical. Instagram Stories and Dynamic Product Ads ruled, however—Instagram received 18% of total Facebook spend, […]
As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry data and the Marin Advertising Index—which represents billions of dollars […]
Okay, social advertisers—have you laid out your goals for 2019? To help you with strategic planning, we put together a New Year’s resolutions list especially for you. I will fine-tune my attribution to better understand my biddable performance. Most advertisers still rely on last-click attribution when evaluating their biddable channel performance. This attribution model has […]
The holidays are here—meaning a busy time for brands. To help you usher in the next round of shopping sprees, we’ve made a list (and checked it twice) of recommendations to boost campaign performance of your social holiday ads. Be Careful Not to Limit Ad Delivery ‘Tis the season for free shipping—and refining your ad […]
The holiday season is upon us and it’s always fun to analyze the aggregate performance of our advertisers on Black Friday and Cyber Monday. Each year when we “read the tea leaves”, some existing trends are reinforced while a new pattern jumps out at us. 2018 is no exception. More Clicks, Higher Spend As expected, […]
Instagram Stories are a huge success for Facebook. The format rolled out in August 2016 to the general Instagram public, and then to advertisers in March 2017. Now, Instagram can boast of 400 million people using Stories every day. This is more than double the 191 million Snapchat users, the platform where stories were first […]
Just as they do with Sponsored Products, advertisers have access to robust placements with Amazon's Sponsored Brands. Read on to explore some testing hypotheses particular to this impactful ad type. ow.ly/nhFd50uJ4ad #Amazon #advertising #primeday pic.twitter.com/KpbAa5HTLQ
Amazon Prime Day is coming soon. Read how advertisers can use Amazon's Sponsored Products ads targeting options to reach the right online shoppers. ow.ly/E6A950uHfvN #Amazon #PrimeDay pic.twitter.com/6VYLEHKXpd
Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. In our blog article, we detail the integral parts of audience-enabled advertising campaigns. ow.ly/VMFS50u3ETw pic.twitter.com/G0sIZ1qNmn
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