The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Would You Pay for an Ad-Free Facebook? Despite Facebook’s headline news and recent data privacy speed […]
We’re excited to share some big news today: We’ve launched our next-generation platform, MarinOne, which unites your search, social, and eCommerce advertising. Now, you can maximize the results of your digital ad campaigns with a single view of the customer. By focusing on the customer and not the channel, MarinOne gives you a powerful new […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. 1. Facebook’s Latest Transparency Move Is Showing You How Much Objectionable Content It Removes Despite dramatic […]
At this year’s Facebook Developer Conference, Mark Zuckerberg was quick to address the (not-quite) Elephant in the News, acknowledging recent data privacy issues and outlining the steps Facebook is taking to return to its main focus as a social network: connecting people with others in their lives. He also announced a new dating app, another […]
Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what things should you keep in mind to maximize the effectiveness of your campaigns? In this article, we discuss the main elements of audience optimization and how to set your social campaigns up for […]
Why advertise on Facebook Messenger? Over the last few years messaging has become more important and popular. Believe it or not, since the beginning of 2015, there have been more people using messaging apps than social networks. We recommend that all forward-looking advertisers consider where messaging stands in their social media strategy. Businesses might be […]
In its effort to protect its users’ privacy, Facebook is focusing on data security. With the introduction of changes around access of information via their API, it’s now easier for folks on Facebook to find and manage their privacy settings. As part of the strategy, Facebook also removed some targeting options dependent on third-party data […]
Lookalike audiences are the Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]
It’s no mystery that most people connect to Facebook through the mobile app. What’s still a puzzle, however—at least for certain advertisers—is how to tailor ad messaging and strategy to suit mobile devices. Shopping advertisers often adjust campaign structures and overall approaches according to a brand’s products and business model. Additionally, there are several things […]
You may be familiar with existing best practices for Facebook ad auctions, understand how they work, and know how to efficiently optimize your campaigns. The only constant is change, however, and maximizing success on Facebook auctions is no exception. As Facebook improves their algorithmic solutions and the ad auction becomes more competitive, here are a […]
Summer’s almost here! Last year, our article “Google + Facebook: The Path of the Modern Consumer” was a big hit. See how Google and Facebook can work together to deliver new conversions and repeat purchases. #FlashbackFriday #Google #Facebook ow.ly/sbgw30ks2jD pic.twitter.com/89Z8wrEj6i
What people think of an ad-free Facebook, Google's upcoming 20th, advertising during the World Cup, and more—what our team is reading this week. ow.ly/Qe7R30kuUCa #Facebook #Google #advertising pic.twitter.com/JVVvmei3Lw
Marin combats ‘walled-garden’ approach of Google and Facebook with new ad tool, via @_netimperative_ ow.ly/l4bB30ktKXh pic.twitter.com/9jZSidQSbE
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