Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Facebook’

New Year’s Resolutions for the Savvy Social Marketer

New Year’s Resolutions for the Savvy Social Marketer

It’s still January, so there’s plenty of time to keep your New Year’s resolutions. While most of us are trying to stick to an earnest regimen of daily gym visits (and actually going this year!), eating healthy, and having a well-balanced lifestyle, social marketers in particular are making an industry-friendly list of our 2018 ambitions. […]

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Understanding Conversion Differences Between Google Analytics, Facebook, and AdWords

Understanding Conversion Differences Between Google Analytics, Facebook, and AdWords

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. If you’re an advertiser and you’ve ever wondered why conversion metrics are different in AdWords and Facebook versus Google Analytics, you’re not alone. As a user goes through the purchase process, it’s likely that they’ll interact with the same brand numerous times […]

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The Current State of Digital Advertising

The Current State of Digital Advertising

Between Q3 2016 and Q3 2017, clicks on Google product ads grew by 62%, showing that more advertisers are taking advantage of Google’s latest shopping ad formats to capture first-mover advantage. The auto industry posted the largest CPC increase on Google, clocking a 35% YoY gain. To create our quarterly benchmark reports, we sample the […]

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Advice for Advertisers in 2018: Press Play on Video

Advice for Advertisers in 2018: Press Play on Video

According to a recent study by Cisco, video will represent a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely! In fact, 64% of users are more likely to buy a product online after watching a video, according to comScore. Despite the […]

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Facebook End-of-Year Trends: What to Watch Out For

Facebook End-of-Year Trends: What to Watch Out For

Running your Facebook advertising campaigns at the end of the year can be challenging, especially with so many e-commerce marketers running their own branding initiatives. Still, by looking at last year’s Facebook insights, we can better understand auction dynamics and allocate budgets efficiently. Since November Facebook ads tend to have lower ad saturation and more […]

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Search Intent Holiday Strategies and Tactics

Search Intent Holiday Strategies and Tactics

A key way to drive better performance than your competitors as you vie for consumer attention is by incorporating search intent signals. In our Marin Software Holiday Guide, we detail things you can do to create powerful cross-channel campaigns using search intent audiences—and find new growth during the holidays and beyond. Here’s a preview of […]

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How The Economist Increased New Subscriptions with Marin’s Social Campaign Management

How The Economist Increased New Subscriptions with Marin’s Social Campaign Management

On October 23rd at this year’s International Performance Marketing Awards (IPMA) in London, Marin Software took home the gold, winning Best Paid Social Campaign for our innovative work with The Economist. The IPMA is the largest and most prestigious ceremony in the world for paid advertising. With Marin’s experts leading the way and tapping into […]

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How to Overcome Under-Delivery of Your Social Ads

How to Overcome Under-Delivery of Your Social Ads

Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main areas to monitor for under-delivering ads: targeting and bidding. […]

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How to Perfect Your Conversion Ad Campaign

How to Perfect Your Conversion Ad Campaign

Brand awareness campaigns on Facebook are great—they allow you to improve the visibility of your brand and products, and enlarge your fan base. But, when it comes to driving users to perform specific actions on your website or app, conversion campaigns are your best allies! Unlike branding campaigns, conversion campaigns usually need not only a […]

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Tips for Creative Mobile Ads on Facebook and Instagram

Tips for Creative Mobile Ads on Facebook and Instagram

With Facebook now supporting over 2 billion monthly users and Instagram quickly becoming a social network force to reckon with, marketers must be more creative than ever to attract attention. And, not only that—we have to constantly make sure our messages are clear, and that we’re driving consideration, clicks, and conversions. If pictures were worth […]

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