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Posts related to: ‘Facebook’

A Light at the Top of the Funnel: 3 Ways to Build Mobile Consumer Trust

A Light at the Top of the Funnel: 3 Ways to Build Mobile Consumer Trust

During the research phase of the user journey, your brand can easily turn off a consumer due to a slow loading page or a pixelated product image that’s not designed for mobile. Trust is an important aspect of any purchase, whether online or offline, and without it, you run the risk of a negative user […]

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10 Best Practices for Combining Paid Search and Social

10 Best Practices for Combining Paid Search and Social

The digital advertiser typically has a one-word goal: growth. These 10 best practices illustrate how to coordinate Facebook and Google campaigns to deliver superior results. Planning Coordinate your story across channels. Develop a narrative that includes consistent messaging across channels. For example, if you’re running a direct response initiative to drive e-commerce sales, make sure […]

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Facebook Advanced Custom Audiences: The Power of Qualified Visits

Facebook Advanced Custom Audiences: The Power of Qualified Visits

In midsummer 2016, Facebook rolled out the ability to add an advanced extra layer onto their Website Custom Audiences. This additional layer now means you can capture users by the number of times they visited a certain web page, or the amount of time spent on your website or web page. This has given advertisers […]

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4 Facebook Creative Tips to Bring the Clicks

4 Facebook Creative Tips to Bring the Clicks

When your day-to-day is all about getting those numbers under targets, it’s easy to get mired in ongoing improvements and ignore quick wins. Your creative can be one such victory. Tweak your creative strategy in just the right way and follow a few Facebook ads best practices, and watch what happens to your monthly metrics. […]

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Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

As online retail continues to grow, small brick-and-mortar stores are increasingly developing attractive e-commerce websites and investing in digital advertising. However, for the majority of these businesses, their lion’s share of revenue stream is still offline, in-store sales. In a former life, I owned a physical retail store. My business partner and I would debate […]

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9 Essentials for Your Social Advertising Campaigns, Part 3

9 Essentials for Your Social Advertising Campaigns, Part 3

Episode 3: Tracking and Optimization This is the third and final part of a series that explores all the things social marketers should do when setting up their social ad campaigns. In our previous posts, we discussed account structure and creative, and targeting and bidding. Without conversion measurement and continual improvement, your Facebook campaigns won’t realize their […]

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9 Essentials for Your Social Advertising Campaigns, Part 2

9 Essentials for Your Social Advertising Campaigns, Part 2

Episode 2: Targeting and Bidding This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure […]

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Rake in More Revenue with a Combined Search and Social Strategy

Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

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Simple Prospecting and Retargeting for the Weary Marketer

Simple Prospecting and Retargeting for the Weary Marketer

If you’re a social advertiser, you have your work cut out for you. Along with your industry peers, you likely face a few key audience-related problems on a daily basis: Audience fatigue Audience overlap Ad relevance This article aims to provide some relief, bringing these three issues together and offering a simple but broad solution. […]

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Dynamic Ads: Digital Advertising of the Future

Dynamic Ads: Digital Advertising of the Future

Facebook Dynamic Product Ads, if we must say so, are pretty badass. In the not-so-distant future, dynamic product ads are the way all digital advertising on social and display will be delivered, regardless of industry or vertical. Dynamic Ads for Travel (DAT) allows advertisers in the travel industry to automatically deliver personalized ads based on […]

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