Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Facebook’

Introducing Smart Images for Dynamic Ads

Introducing Smart Images for Dynamic Ads

To help retail and e-commerce advertisers create more compelling creative and increase sales, today we’re rolling out Smart Images for Dynamic Ads to our customers as a closed beta feature. Add a Personalized Touch to Stand Out from the Competition With Marin Social’s drag and drop editor, you can enhance ad creatives with details at a […]

Read More »

Heroes and Villains: Digital Advertising in 2017

Heroes and Villains: Digital Advertising in 2017

For digital advertisers, 2016 was a fabulous year. Global Internet usage on mobile surpassed desktop, plus significant strides were made in mobile-connected technologies. Still, marketers continue to identify winners—and losers—that can affect performance and act as barriers or opportunities for growth. In our State of Digital Advertising 2017 report, conducted in December 2016, we surveyed […]

Read More »

5 Steps to Turn Curious Shoppers into Decisive Customers

5 Steps to Turn Curious Shoppers into Decisive Customers

If you’re a retail advertiser, you’re looking to reach customers at the right time with the right product, at the very point when they’re deciding: To buy or not to buy? Retail remains huge in the U.S. and is the fastest-growing industry across Europe, with growth expected to exceed £215.38 billion by 2017. It’s now more […]

Read More »

Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey

Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey

At Marin, we know that the most powerful marketing programs are ones that combine the best of search and social advertising. Marketers who unify their programs gain the opportunity to deliver incremental ROI. To actually accomplish this, however, digital marketing teams need to think less about the channel and more about locating where people are […]

Read More »

Your Google Analytics Data Will Never Match Your Facebook Data

Your Google Analytics Data Will Never Match Your Facebook Data

Tracking the performance of your social campaigns is one of the most important factors for success. The fact is that your Google Analytics data and your Facebook data will never match. Why is this? The only way to accurately measure your Facebook data is through Facebook reporting itself. 1. Cross Device Conversions In this day […]

Read More »

Broad Audiences: Expand the Reach of Your Facebook Dynamic Ads

Broad Audiences: Expand the Reach of Your Facebook Dynamic Ads

This is the fourth and final article in a series on the nuts and bolts of Facebook Dynamic Ads. See our previous articles: Acing cross-sell and upsell campaigns Achieving better results Using the right metrics to measure and refine success When Dynamic Ads first rolled out, scalability was based entirely on the volume of traffic […]

Read More »

Retention-Based Metrics for Your Facebook Dynamic Ads Campaigns

Retention-Based Metrics for Your Facebook Dynamic Ads Campaigns

This is the third article in a series on the nuts and bolts of Facebook Dynamic Ads campaigns. See our previous article on acing Facebook Dynamic Ads cross-sell and upsell campaigns, as well as seven quick tricks for better results. In today’s post, we discuss the Facebook Dynamic Ads metrics you should use to measure […]

Read More »

7 Facebook Dynamic Ads Tricks for Better Results

7 Facebook Dynamic Ads Tricks for Better Results

This is the second in a series of posts on the nuts and bolts of Facebook Dynamic Ads. See our previous article on acing Facebook Dynamic Ads cross-sell and upsell campaigns. In today’s article, we show you seven ways to fine-tune your Dynamic Ads campaigns for the best results.   1. Improve match rates from […]

Read More »

How to Ace Facebook Dynamic Ads Cross-Sell and Upsell Campaigns

How to Ace Facebook Dynamic Ads Cross-Sell and Upsell Campaigns

This is the first in a series of posts on the nuts and bolts of Facebook Dynamic Ads. Today, we teach you techniques you can use to entice customers to make additional purchases from your product catalog. If you’re a direct response advertiser on Facebook, by now you’ve probably heard of—or you’re already running—Dynamic Ads […]

Read More »

How to Scope an Incremental Lift Analysis Across Search and Social

How to Scope an Incremental Lift Analysis Across Search and Social

How do you know how well your unified search and social advertising efforts are working? To answer this question, an incremental lift analysis is a must. What’s an Incremental Lift Test? Incremental revenue is earnings you wouldn’t have gained without a specific campaign. An incremental lift analysis, then, assesses the average revenue from two groups: People […]

Read More »

Resources