Marketing Insights
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Posts related to: ‘Facebook’

Message Booster: Automatically Amplify Your Best Organic Posts

Message Booster: Automatically Amplify Your Best Organic Posts

Our social marketing clients use Marin’s Message Booster to automatically promote organic posts with high engagement metrics as paid advertisements. The reality is that organic content on social media is still very important, with its unique ability to help brands create a community of loyal followers and customers. Despite their reach shrinking on social, organic […]

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The First Steps to Creating a True Cross-Channel Advertising Strategy

The First Steps to Creating a True Cross-Channel Advertising Strategy

Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]

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Looking Back at the Big Bang

Looking Back at the Big Bang

We called time on The Big Bang 2019 recently in London’s Science Museum, but plenty of good memories abound from the conference. The agenda included several big themes swirling around the digital advertising world, including artificial intelligence, feed management, big data, and the future of search. Our opening session was a lively slam down debate […]

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Finance, eCommerce, and Dynamic Product Ads Rock It: Our Q4 2018 Digital Benchmark Report

Finance, eCommerce, and Dynamic Product Ads Rock It: Our Q4 2018 Digital Benchmark Report

In Q4 2018, paid search continued its upward trend, growing 10% YoY. As inventory gets more expensive, however, more spend doesn’t necessarily mean more clicks—there was a modest 10% increase year-over-year in Retail, less than the search spend for the vertical. Instagram Stories and Dynamic Product Ads ruled, however—Instagram received 18% of total Facebook spend, […]

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Top 10 Trends in Digital Advertising in 2019

Top 10 Trends in Digital Advertising in 2019

As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we dove into industry data and the Marin Advertising Index—which represents billions of dollars […]

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New Year’s Resolutions for Social Advertisers

New Year’s Resolutions for Social Advertisers

Okay, social advertisers—have you laid out your goals for 2019? To help you with strategic planning, we put together a New Year’s resolutions list especially for you. I will fine-tune my attribution to better understand my biddable performance. Most advertisers still rely on last-click attribution when evaluating their biddable channel performance. This attribution model has […]

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Getting Social: How to Improve Holiday Ad Performance

Getting Social: How to Improve Holiday Ad Performance

The holidays are here—meaning a busy time for brands. To help you usher in the next round of shopping sprees, we’ve made a list (and checked it twice) of recommendations to boost campaign performance of your social holiday ads. Be Careful Not to Limit Ad Delivery ‘Tis the season for free shipping—and refining your ad […]

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Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

Ad Spend Increases on Black Friday and Cyber Monday—and It’s a Global Phenomenon

The holiday season is upon us and it’s always fun to analyze the aggregate performance of our advertisers on Black Friday and Cyber Monday. Each year when we “read the tea leaves”, some existing trends are reinforced while a new pattern jumps out at us. 2018 is no exception. More Clicks, Higher Spend As expected, […]

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Why Facebook Stories Are All the Rage

Why Facebook Stories Are All the Rage

Instagram Stories are a huge success for Facebook. The format rolled out in August 2016 to the general Instagram public, and then to advertisers in March 2017. Now, Instagram can boast of 400 million people using Stories every day. This is more than double the 191 million Snapchat users, the platform where stories were first […]

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2 Things Every Social Advertising Strategy Needs

2 Things Every Social Advertising Strategy Needs

If you’ve been in online marketing for a while, you know the importance of having good creative for social advertising. These days, social media advertising has become so advanced, that in order to get ahead of the competition, manual or automated bid optimization aren’t enough anymore. In fact, 55% of social media advertising optimization now […]

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