In its effort to protect its users’ privacy, Facebook is focusing on data security. With the introduction of changes around access of information via their API, it’s now easier for folks on Facebook to find and manage their privacy settings. As part of the strategy, Facebook also removed some targeting options dependent on third-party data […]
Lookalike audiences are the Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]
It’s no mystery that most people connect to Facebook through the mobile app. What’s still a puzzle, however—at least for certain advertisers—is how to tailor ad messaging and strategy to suit mobile devices. Shopping advertisers often adjust campaign structures and overall approaches according to a brand’s products and business model. Additionally, there are several things […]
You may be familiar with existing best practices for Facebook ad auctions, understand how they work, and know how to efficiently optimize your campaigns. The only constant is change, however, and maximizing success on Facebook auctions is no exception. As Facebook improves their algorithmic solutions and the ad auction becomes more competitive, here are a […]
There’s been no shortage of recent Facebook headlines, with data privacy and the responsibilities of tech powerhouses leading the conversation. At Marin, we believe Facebook remains an important way for brands to connect with their customers. With these events and the upcoming implementation of the EU’s General Data Protection Regulation (GDPR), we think it’s a […]
Although it’s a great feeling when social ad campaigns are on auto-pilot, functioning automatically, and blasting out to all the audiences we’ve carefully selected, it could happen—we start seeing stunted reach, fewer clicks, and sluggish conversion rates. At these moments, it’s time to roll up our sleeves and investigate the most common culprits for dips […]
In the previous article in our Marketing on Facebook series, we looked at how to build a robust A/B scope of test framework to help uncover optimal relevance and ROAS. In our third and final post, we analyze the results of our test and formulate an action plan. (Be sure to refer back to the […]
This is a guest post from David Creatura, Senior Analyst at Wheelhouse DMG. One of the most important questions you can ask about your Facebook advertising efforts is, “How am I attributing our traffic and conversions?” Attribution is a commonly covered topic purely because of the wide range of opinions and perspectives one can have […]
Marketers who conduct the most successful ad studies with the most quality, consistent learnings tend to do a few important things: Establish a foundation of refining and outlining business goals Review and mark out baseline performance and past results Methodically execute campaign flights against the A/B testing framework outlined This is where the concept of […]
The marketing landscape is awash with competing attribution models—from first-touch to time-decayed to last click—none of which truly capture the full path to conversion. So what’s an advertiser to do? We believe you should focus on true cross-channel, multi-touch attribution. Without a clear picture of your conversion efforts across channels and devices, it’s simply impossible […]
You’re most likely to see videos in your Facebook News Feed. But what makes a good social video? Our #FlashbackFriday article from 2016 offers enduring tips. #Facebook #video #socialvideo ow.ly/aWV230jA5sJ pic.twitter.com/oeNJ5PniIM
@TaylorDanRW Ah, got it. Glad it worked out!
@TaylorDanRW Hi Dan, our emails have an opt-out option at the bottom, and I also don't see any record of receiving a request from you. Can you contact me at emails@marinsoftware.com, and I'll get it taken care of? Thanks, Maria
© Marin Software All Rights Reserved
Facebook, Marin Software