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9 Essentials for Your Social Advertising Campaigns, Part 3

By February 22nd, 2017

Episode 3: Tracking and Optimization

This is the third and final part of a series that explores all the things social marketers should do when setting up their social ad campaigns. In our previous posts, we discussed account structure and creative, and targeting and bidding.

Without conversion measurement and continual improvement, your Facebook campaigns won’t realize their highest potential. Read these tips to make sure your Facebook ad campaigns are working their hardest for your bottom line.

7. Implement the Facebook Pixel

The Facebook Pixel tracks conversions, automatically bids for conversions, and enables remarketing. Be sure to implement the pageview event of the Facebook Pixel on all the pages of your website so that you can populate your Custom Audiences and Custom Conversions. You’ll also need the Facebook Pixel to implement each standard event on a single page of your website.

To double-check that the pixel is firing properly, use the Facebook Pixel Helper.

FacebookPixelHelper

Lastly, follow the user’s journey down the conversion funnel. This will help you identify exactly where your customers are dropping off in the journey.

funnel

Marin Tip
For an extra layer of reporting in Google Analytics, apply dynamic tags at the Media Plan level.

8. Optimize on a Daily Basis

As a Facebook best practice, you should optimize your campaigns daily, but no more than two times a day. For oCPM bidding, it’s even recommended to optimize only once a day, as the algorithm needs stability to learn from and to find conversions for you.

To understand the optimization that’s working best for your campaigns, do one at a time and assess the results.

Another rule of thumb—avoid making any drastic changes to bids, since reducing your bid by more than 5% could damage the delivery. If you change the bid type of your campaign due to bad performance, duplicate the campaign so that the algorithm refreshes.

Be sure to refresh your creative every few weeks to fight audience fatigue and ad blindness.

Marin Tip
Use the Refresh button so that the campaign can start from scratch with the new bid type. Set up Rules to automate daily optimizations. For example, you could set a rule that if your CPA is greater than $10, or the frequency is greater than four, or the CTR is lower than 0.4%, then pause the ad.

9. Keep an Eye on the Relevance Score

Facebook wants to make sure the paid advertising campaigns that appear on its platform don’t damage the user experience. To that end, it has the Relevance Score.

The Relevance Score is an algorithmic calculation that takes into account your targeting’s relevancy and your ads’ engagement. The important metrics to look at here are CTR, engagements, feedback, and conversions.

When your audience begins showing less interest, your Relevance Score will decrease. As a result, Facebook lets your ad participate in fewer auctions. Moreover, if your Relevance Score is lower than the other advertisers competing on the exact same targeting, they’ll win the auction, no matter how high your bid is. Consequently, your reach and impressions will drop.

To fight against a bad Relevance Score:

  • Always make sure your targeting is relevant and specific by using custom audiences, lookalikes, and high-intent interests.
  • Make sure your creative is relevant and engaging.
  • As soon as you see any sign of ad fatigue, refresh the ad or the targeting. Sure-fire signs of fatigue include a CTR drop, a CPC increase, or an impressions decrease.

Essentially Strong Foundations

Social advertising isn’t quite rocket science, but it’s indeed an art. But, with a strong foundation that takes advantage of all the great and evolving features Facebook has to offer, you can maximize positive user experiences and see positive results for the KPIs that matter most to your organization. As always, if you’d like to find out how Marin Software can help with all of the above, just reach out.

9 Essentials for Your Social Advertising Campaigns, Part 2

By February 16th, 2017

Episode 2: Targeting and Bidding

This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure and creative.

One of the main goals of the social marketer is to consistently target wider and more precise audience segments, while making smart bids based on a solid bidding model. Follow these best practices to ensure your social advertising campaigns are fine-tuned for the highest performance possible.

4. Target Wisely

When it comes right down to it, Facebook is mass media, and its algorithm performs better with large audiences. A best practice is to keep the target size above 100,000, especially for your prospecting campaigns. A few other rules of thumb:

  • Always keep an eye on your reach.
  • Avoid campaign overlap—competing against yourself will lower your relevance score and obstruct spend. Use the detailed targeting feature to refine your audience.
  • Make use of email-based targeting and Website Custom Audiences.
  • Use lookalike audiences, the Facebook conversion pixel, and
    Fan Page.

You may also want to use split targeting, depending on:

  • How recently users have shown intent using the inclusion and exclusion feature
  • The level of intent (beginning of the sales funnel vs. the end)
  • User behavior
  • The purchase value

Marin Tip
Thanks to Marin’s Lookalike feature, you can create high-intent lookalike audiences based on conversions from your best performing campaigns or ad sets.

5. Choose the Appropriate Conversion Window

The conversion window tells Facebook how far back in time to look at conversion data, so that it can optimize appropriately and find the right people to deliver your ad to.

You can use the conversion window for Website Conversions, App Installs, and App Events objectives. You can break them into 1-day, 7-day, and 28-day post-click windows.

In order for Facebook’s algorithm to have enough conversion data to learn from, set up your conversion window to get at least 15-25 conversions per ad set and per week. If you use the longest conversion window but don’t get enough conversions, change the promoted object to a step higher in the conversion funnel (for example, add-to-cart rather than purchase).

6. Let the Audience Size Determine Bid Type

When the target size is above 100,000, bid oCPM. This’ll allow the algorithm to look for the users more likely to convert. Optimize for clicks and pay for impressions when your audience is between 80,000 and 100,000. For target sizes below 80,000, use the CPC bidding type.

On small and highly qualified audiences—for example, Website Custom Audiences of lower-funnel stages—you can even bid CPM (optimize and pay for impressions), since your aim here is to make sure that everyone in your audience sees your ads.

Marin Tip
Bid as granular as possible at the ad level in order to push the best performing ads within an ad set. Change bids across ad sets and campaigns in two clicks by clicking the Selected or All buttons.

Rake in More Revenue with a Combined Search and Social Strategy

By February 14th, 2017

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.

 

GoogleFacebookTraffic2016

Image source: Parse.ly, 2016

 

Advertisers have much to gain from an integrated search and social advertising approach. But exactly how much?

To answer this question, we conducted a study of more than 200 enterprise advertisers managing Google, Bing, and Facebook campaigns. With billions of dollars in annualized ad spend managed on the Marin platform, we work with many of the world’s largest and most sophisticated advertisers.

Here’s what we found:

  • Customers who click search and social ads are more likely to buy. Users who click both an advertiser’s search and social ads had an approximately two times greater conversion rate than users who click the search ad only. Users who click both the search and social ads have a click-through rate approximately four and a half times higher than users who only click social ads.
  • Customers who click search and social ads spend more. Users who click both a search and social ad contribute approximately two times more revenue per click than users who click search ads only. Users who click both a search and social ad contribute six times more revenue per click than users who click a social ad only.
  • Search campaigns perform better when managed alongside social campaigns. Search campaigns managed alongside social advertising campaigns have two times more revenue per click than search campaigns managed in isolation. An integrated search and social management strategy also benefits an advertiser’s revenue per conversion—advertisers have almost 10% higher revenue per conversion from their search campaigns when managed together with social advertising campaigns.

For full research results and actionable tips for cross-channel success, download The Multiplier Effect of Integrating Search and Social Advertising.

Simple Prospecting and Retargeting for the Weary Marketer

By January 26th, 2017

If you’re a social advertiser, you have your work cut out for you. Along with your industry peers, you likely face a few key audience-related problems on a daily basis:

  • Audience fatigue
  • Audience overlap
  • Ad relevance

This article aims to provide some relief, bringing these three issues together and offering a simple but broad solution. By using lookalike audiences and certain ad creative types, social marketers can tackle these daily frustrations and bring some peace to a challenging workday in the world of digital advertising.

Coffee break after reading this article optional.

The Audience Struggle Is Real

Every audience has a life cycle. Depending on its size, budget, and campaign length, an audience will eventually grow tired of the campaign’s ads (i.e., fatigue). Naturally, a smaller audience (< 80,000) will naturally fatigue quicker than a larger one. The most efficient way to avoid audience fatigue is to keep things fresh and strategize for new audiences every seven to 14 days.

This begs the question: “Where the *&%! am I going to get a new audience every week??” Answer to follow shortly…

Overlap and Relevance

Audience overlap is an another issue that social marketers face on a regular basis. This is a result of ad sets from the same advertiser ending up in the same auction, bidding against each other, and inevitably damaging performance. Having overlapping audiences can lead to poor delivery of your ad sets.

Additionally, averaging a high Ad Relevance Score can often be difficult, especially if you’re constantly trying to avoid overlap and fatigue. Facebook calculates the Ad Relevance Score based on the positive and negative feedback an ad receives from its target audience. In short, if you’re Relevance Score is high, your audience wants to see it, and if not—well something’s wrong.

Making the Best Use of Ad Creative for Your Audience Strategy

Facebook allows you to create Engagement Custom Audiences from four ad types:

  • Canvas
  • Video
  • Slideshow
  • Lead Generation

An Engagement Custom Audience is a Custom Audience made up of people who’ve interacted with your content on Facebook. “Engagement” refers to actions like viewing your video or opening your lead form on Canvas.

These four variations of ad creative are also the most customer-friendly and engaging ad types. Where it’s relevant to your campaigns, use these ad types as much as possible.

Retarget and Prospect

Using Engagement Custom Audiences (ECAs), you can retarget ads to people who’ve shown intent by interacting with your video, canvas or lead gen form. You can also use Engagement Custom Audiences as a source for a Lookalike Audience, which will let you find people similar to those who’ve engaged with content on Facebook.

Bringing It All Together

Marin Tip: Always try and track high-intent ECAs, capturing those who watched 95% of your video, or who opened and submitted a Lead Gen ad.

By thinking of Canvas, Video, Slideshow, & Lead Gen ad types not only as creative types, but also ‘audience making machines’, advertisers can very quickly begin to tackle fatigue, overlap, and relevance.

We all know who our target audience is. Still, we often struggle to reach them while we address the issues. The solution—combining Engagement Custom Audiences and Lookalike Audiences to consistently retarget while prospecting fresh audiences.

For example, suppose a 1% Lookalike of your website performs very well. However, if we use it too often, it may fatigue. If we make it any larger, it may be irrelevant. And, if we attempt to try different website pages, we’ll more than likely spend too much time analyzing potential overlapping instead of gaining new customers.

If your target your performing audience with a Video, Canvas, or Lead Gen ad, you enable two things:

  • Retargeting: Lead consumers down the conversion funnel by retargeting those who’ve engaged in your creative, which inevitably indicates brand intent.
  • Prospecting: Continue to prospect to a similar audience by creating a Lookalike Audience from your Engagement Custom Audience.

Marin Tip: Remember Marin Social’s exclusive ability to create a Campaign Lookalike. Build a prospecting audience from those who’ve converted from an older, successful campaign.

It’s that simple—Video, Canvas, and Lead Generation. With a little planning and a lot of determination, you can use this 1-2-3 strategy to easily create Lookalikes to retarget and prospect.

Dynamic Ads: Digital Advertising of the Future

By January 24th, 2017

Facebook Dynamic Product Ads, if we must say so, are pretty badass. In the not-so-distant future, dynamic product ads are the way all digital advertising on social and display will be delivered, regardless of industry or vertical.

Dynamic Ads for Travel (DAT) allows advertisers in the travel industry to automatically deliver personalized ads based on the interest people have shown on their travel site or app. Part of the Marin Social platform, DAT lets you seamlessly create dynamic audience and product sets across each phase of the buyer journey—from retargeting to cross-sell and up-sell.

Meliá Hotels International used DAT to lower its CPA and increase ROI by 6.7 times.

Watch the video to learn how DAT can help you target the right travel audiences, deliver thousands of relevant ads in seconds, and increase your conversions.

facebook dynamic product ads

5 Tips to Land a Role in Social Media Marketing

By January 18th, 2017

Are you looking for a career in social? Or perhaps you’re already in the crazy world of social media marketing and want to upskill, but aren’t too sure where to start?

01-Search

In this ever-changing world of social, it’s imperative that you keep up with the latest trends. Facebook, Twitter, and LinkedIn have firmly established a foothold in the digital world, with Snapchat and Pinterest starting to gain ground and innovation happening quickly. And, we’re sure to see some newer platforms emerging in 2017.

Social media advertising budgets have doubled worldwide over the past two years—going from $16 billion in the U.S. in 2014 to
$31 billion in 2016. Along with this, hundreds of roles are popping up in social media. How do you get your foot in the door?

Start by building your own community.

02-CommunityCreate a thriving social media presence of your own, and familiarize yourself with the ins and outs of each. Build up your own personal brand—if you can’t market yourself, how will you do this for others?

Familiarize yourself with different industries, attend conferences and industry events, and contribute where possible. You never know—it could be your awesome skills that get you noticed by a potential employer. Your professional relationships may be your most important asset, so engage with key influencers in the industry that you want to get into.

Don’t limit your knowledge to just social.

To really stand out, you’ll need more advanced skills, since your customers will more than likely manage search, social, and display. Take a 360-degree approach to your learning—to succeed and excel, keep your training up to date, and subscribe to and read as many social and digital marketing blogs as you can manage. (Be sure you’ve subscribed to this one!)

You’ll be required to have a more rounded skill set, as social teams are now being integrated across departments, companies, and agencies alike. In job description parlance, a successful candidate will possess technical, analytical, communication, and digital skills.

It’s not just about posting a few updates on Facebook.

03-ChannelIf you pursue a role in social media, be sure to put in great time and effort from the beginning. Become proficient in all social channels and prove your knowledge of each one. Know the full particulars of every existing and new channel, and be expected to wax eloquent about all of them when the opportunity arises.

Know that once you dig into the details, you’ll find a whole new world of advanced features to learn and master (such as creating paid ads, upselling, cross-selling, and much more).

Be professional.04-Professional

Keep your social channels clean and professional. Remember that potential employers always check! There’s nothing as disappointing as a dormant Twitter account.

A good rule of thumb is to not post anything on your social media channels that you wouldn’t want to see published on the front page of a newspaper. This shows that you’re professional and can write well. (It never hurts to do a spell-check, either.)

You’re always learning.05-Star

If you’re thinking a quick course in social media will be enough, think again. The world of social is changing constantly, and it’s up to you to keep yourself in the loop.

If you’re just starting out, it’s all about getting that initial experience. Be prepared to help a business free of charge—look specifically for opportunities to help businesses build and grow their social presence. Whether it’s paid or unpaid, take on an internship, as this is by far the best hands-on experience you’ll get. If you decide to pursue a digital course, make sure it’s fully accredited.

Stick with it—social media marketing is a profession where you never stop learning. Be persistent and believe in your abilities. It requires a lot of effort but you’ll get there. To summarize:

  • Build your own community.
  • Don’t limit your knowledge to just social.
  • Gain knowledge in all areas of social and not just Facebook.
  • Be professional.
  • Keep learning.

How to Migrate to the New Facebook Conversion Pixel

By January 12th, 2017

Wondering what’s happening to the Facebook conversion pixel? How will advertisers track conversions after February 2017?

Read on….

Retiring the Conversion Pixel

As of February 15th, 2017, Facebook is disabling the conversion tracking pixel, at which point it’ll be removed from all advertising tools. So what should Facebook advertisers do next? In a word, you’ll need to upgrade to the new Facebook pixel.

There is a whole host of features the new Facebook pixel will give you. Here’s the list in comparison to the old features.

Source: facebook.com

Source: facebook.com

The new Facebook pixel will allow you to track conversions in two ways—custom conversions and standard events. Let’s take a look at how to migrate over.

  1. 1. Create your Facebook pixel code and install on your website
  2. 2. Create your standard events
  3. 3. Use custom conversions
  4. 4. Update your existing ads and campaigns

1. Create your Facebook Pixel

Navigate to the Pixels section in your business manager account:

02-pixelssection

You’ll see the option to create a new pixel.

03-createnewpixel

Install the pixel code on every page of your website. Validate your pixel implementation using the Facebook Pixel Helper,
available here.

04-facebookpixelhelper

2. Create Your Standard Events

Next, identify the standard events that are relevant to you, and then create them. There are nine options:

  • Search
  • View content
  • Add to cart
  • Add to wishlist
  • Initiate checkout
  • Add payment info
  • Purchase
  • Lead
  • Complete registration

Navigate to the Pixels section in your business manager, and select the Facebook Pixel tab next to the old conversion tracking pixel.

05-facebookpixeltab

This opens the following pop-up. Select Track Conversions With Standard Events. You can then choose from the nine standard events mentioned above. (Note: Choose this option for now; we’ll explain Custom Conversions in the next section.)

06-setupconversiontracking

Choose the ones relevant to your business, and then have your web developer ad the code to your site on the pages you’d like to track.

07-developercode

Once the events are installed, use the pixel helper to confirm your tracking’s working correctly. If you see a green checkmark, then everything’s working as it should be.

08-greencheckmarks

3. When to Use Custom Conversions

If you’re using the same standard event to track multiple pages, you may want to consider using custom conversions to report separately on each event.

Navigate to the pixel dashboard, and this time, choose to track custom conversions.

09-customconversions

Select Event from the rule drop-down, and then choose the event you want to track, along with the category.

10-eventtracking

Once this is done and you refresh your dashboard, each event should have a green active status. You’ll now be able to add these individual events to your reporting dashboard and have individual metrics for each one.

11-eventstab

4. Update Your Existing Campaigns

At this point, you’ll have the old and new pixels on your website. Once the new one’s working correctly, you’re ready to migrate over. Navigate to the campaigns you need to update, edit your ads to choose Track all conversions from my Facebook pixel, and save.

Marin’s Top 10 Blog Posts of 2016

By January 11th, 2017

As Edgar Allan Poe once said, “There are few cases in which mere popularity should be considered a proper test of merit; but the case of [blog]-writing is, I think, one of the few.”

Okay, so he said “song-writing” instead of “blog-writing.”

It still fits, right?

Well, after tens of thousands of reader visits to Marketing Insights in 2016, the 10 articles below passed the merit test and rose to the top of our “most popular” list. Some are indicators that digital advertising continues to rapidly evolve, others point toward the importance of continual learning, and all of them contributed to a fun, fast-paced year of content creation and curation. Thanks for being part of it.

1.   The Ever-Shifting World of Social

2.   Google’s Expanded Text Ads–Things to Know and What to
       Do Now

3.   Google’s New Ad Layout: Pros, Cons, Ins, and Outs

4.   Similar Audiences + Customer Match: Google Ramps up
       First-Party Data Capabilities

5.   3 Facebook Advertising Trends You Need to Know About

6.   Why PPC Granularity Will Be Your Best Friend

7.   5 Reach and Frequency Tips for the Modern Marketer

8.   Text Versus Product Ads: Shopping Peaks, Valleys, and Plateaus

9.   How to Evaluate Programmatic Buying Transparency – Types
       and Tips

10. How to Optimize Impression Share to Increase Brand Awareness

Boom or Bust? Using Split Testing to Measure Your Facebook Marketing Performance

By January 9th, 2017

You’re beaming, proud, and ready to rake in a massive amount of leads. Why? Because—you’ve got two brilliantly designed sets of ad creative and you’re ready to set ‘em loose to the hungry, scrolling consumer masses.

How do you know if your campaign will be a boom or bust? Can you even test such a thing in an easy and straightforward way?

Time for some split testing….

Some What?

For those who haven’t yet implemented split testing to increase conversions, an explanation is in order. Simply put, split testing (also known as A/B testing) allows you to test different advertising strategies on commonly divided audiences to see what works and what doesn’t.

Want to see which bidding option, creative, or ad placements perform best? Split testing is the answer.

How Does It Work?

The Facebook split testing API does several great things:

  • Automates audience segmentation
  • Ensures there’s no overlap between segments
  • Allows you to test variables like bidding type, ad placement, different ad creative, and more
  • Takes away the hassle of manually building unique audiences and running your test campaigns independently

Where to Start and How to Run with It

First, let’s start with a simple example. Let’s go back to those two stellar ad creatives. At this point, of course, you don’t know which one’s going to perform better. The first thing you should do is set up your two ad sets, with each one of your creatives in each ad set (in other words, one ad in each set for a total of two ads). Keep the copy the same for each ad.

split-test-sample

For the purposes of this example, then, our plan is straightforward:

  • Create our two ad sets
  • Target the same audience
  • Split test to see which one performs best

To run the split test, you’ll need to set it up in Facebook. (If you’re a Marin customer, contact your account manager for help with this.) The test can be 50/50 or 33/33/33, etc., depending on the testing variables, but note that 50/50 is the most commonly used model. So, if an audience has 10 million people, the ad sets will have 5 million people in each audience.

From here, we select the image as the variable to test. Our main KPI is conversions (downloads), and we’re allocating $5,000 per ad set. As we mentioned above, our audience is 5 million per ad set. We’ll run the campaign for two weeks to ensure we have a broad reach, high budget, and long duration.

Since we want to see positive results before we extend our campaign to other markets, we’ll start only in the UK first.

Ready, set, test, measure.

How to Scope a Test That’s Right for You

When scoping your own split test, make sure that the test will have value for you, and that you’ll see clear results that you can use to refine and improve your campaigns.

The first questions you should answer include:

  • Which ad account are you planning to use?
  • What are the campaign timelines, including start and end dates?
  • What’s the budget, broken down by test group?
  • What variables would you like to test?
  • What’s the campaign objective and the main KPI?

Analyzing Results

Back to that riddle—is it a boom or a bust? To determine which test worked best, choose the variable that has the highest efficiency level based on your objective.

In our example, our objective is conversions and the main KPI is downloads. So, we can consider the ad set that has the lower CPA as the best performing.

And there you have it. Easy, right?

Best Practices and Recommendations for Maximum Success

If you’d like to dig deeper (and we recommend that you do), here are a few best practices.

Define an acceptable confidence level

Before you create a test, determine an acceptable confidence level. Test with larger reach, longer schedules, or higher budgets.

Choose one variable to test

This allows you to define the exact difference in ad creative that drove better performance.

Define main KPIs before the test

This will allow you to determine the best performing variable.

Ensure both test sizes are comparable

When testing for volume metrics such as number of conversions, scale to ensure both test sizes are comparable.

Start testing on one specific market or campaign

This will allow you to monitor and analyze the test results more efficiently, which will in turn allow you to draw better conclusions. If you find this useful, you can conduct further tests on different variables and expand to other markets.

Test based on one large audience

The audience should be big enough to be split and to allow you to gain sufficient insights.

Allocate the same budget to the test groups

If you’re running your splits at the campaign level, make sure both campaigns have the same lifetime budget. If you’re testing on the ad set level, both ad sets should have the same lifetime budget.

No changes to the test groups

Any changes could compromise the split testing and prevent you from seeing clear results.

Boost Media’s Digital Marketing Trends to Watch for in 2017

By December 21st, 2016

This is a guest post from Suzie Kronberger, VP of Marketing and Revenue Operations at Boost Media.

By the end of this year, digital will overtake TV ad spending in the U.S. for the first time—digital ad spend will reach $72B and TV will grow to $71B. Strategies that worked one year aren’t guaranteed to yield the same results the next, which means marketers must be on the lookout for change and innovation.

So, how far did we come in 2016, and what does 2017 have in store for digital marketers?

2016: Here’s What We Learned

Video is the future of advertising: Mark Zuckerberg said it during the spring ‘16 Facebook earnings call. We’re seeing it in the data. Customers are ordering loads of video ad creative.

Vertical video is much more engaging than 16:9 landscape videos: Snapchat’s insight that watching landscape videos on our phones is awkward was a game-changer. They have 10-12B vertical video views per day. Facebook has vertical video ads now. Watch for this format to proliferate.

  • Insider tip: Don’t shove your 16:9 into a vertical video! There’s a reason portrait mode is called that—your footage needs to focus on people/characters large, front, and center. Best to cut unnecessary scenery.

Mobile is where it’s at, but remember: 60% of Americans watched traditional TV programming on their mobile devices. If you’re in a vertical where there are certain aspects of the funnel where mobile isn’t the preferred device, then target accordingly. For U.S. retail, many purchases are still completed on desktop. Add-to-cart is significantly lower on smartphone (6.2%) compared to desktop (10.4%).

2017: Predictions

Major innovation in ad formats: 50% of clicks on mobile ads are accidental. With delivery platforms innovating rapidly, so will ad formats. Expect there to be new mobile ad formats that will help you drive much stronger engagement than you’ve achieved in the past.

Ad formats that provide user value: Ads that are highly engaging offer users something of value. Value can come in literal forms like offers and promos, but also in the form of humor or entertainment. An ad that people thoroughly enjoy can create deeper connections between the brand and the user.

Be ready to take creative to the next level: With the innovation in ad formats, there’ll be more opportunity to tell stories in compelling, interactive ways that you never could do before. Think big on the possibilities here, and get the help you need on developing new, cutting-edge concepts, mediums, and designs.

Creative makes a difference in capturing and maintaining user and consumer attention. But high-quality, cutting-edge creative doesn’t have to be expensive. Prioritize creative in next year’s budget so you’re prepared to take advantage of opportunities quickly.

Happy holidays and here’s to a successful 2017!

Resources

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