If you’ve been in online marketing for a while, you know the importance of having good creative for social advertising. These days, social media advertising has become so advanced, that in order to get ahead of the competition, manual or automated bid optimization aren’t enough anymore. In fact, 55% of social media advertising optimization now […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this series, we list the stories that are grabbing our team’s attention. Google and Facebook want half The “duopoly” are marching toward making up half of the U.S. ad […]
Although Instagram Stories is the fastest-growing Facebook product, and more and more consumers are shifting to the stories format, most businesses are still lagging behind. If you haven’t adopted the Stories ad format on Instagram yet, now’s a perfect time. This ad format is an easy, great way to stay ahead of the competition. In […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram expands shopping features To make it easier for people to buy products they see on […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. What 100 days after GDPR looks like Over three months after rollout of the new GDPR […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. AT&T blasts new California privacy law Stating that internet communications are “geography-agnostic,” AT&T raises the concern […]
For a long time, lift studies were considered a Facebook feature only available to large advertisers with high ad campaign budgets. Just recently, Facebook released a ‘test and learn’ feature that enables all advertisers—large and small alike—to help answer the big question: How do I know if my ads are driving incremental sales or conversions? […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Instagram Stories pioneers turn to Facebook Stories Price spikes are driving some advertisers away from Instagram […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook influencer organic reach drops 23% Marketing Dive attributes a drop in organic reach for influencer […]
The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Facebook’s new and revised video metrics Facebook is changing the way it measures news feed videos. […]
Google’s parallel tracking takes effect on October 30th. For many advertisers, it'll improve page load times by up to five seconds and boost Google Ad campaign performance. Learn more at our webinar on October 24th at 10 am PT / 1 pm ET. #Google ow.ly/XOfc30mgWu2 pic.twitter.com/t48vfTD4Q3
How can social advertisers get the most relevant creative to their audiences in the most efficient way possible? Use these two, quick-win tactics to reap the maximum benefit for your social ad campaigns. ow.ly/ChJQ30mgdi9 #socialads pic.twitter.com/P571jpZE7U
Just how big is the Amazon advertising opportunity? @MarinSoftware's @brianfinnerty drops some knowledge at this year’s PI LIVE in London. #PILIVE2018 pic.twitter.com/XvWn3dgQm4
© Marin Software All Rights Reserved
Creative Optimization, Facebook