Online retail is on the rise, with the National Retail Federation estimating an 8-12% US e-commerce bump in 2017. Still, most purchases continue to happen in stores—how can retail advertisers accurately measure the impact of their digital advertising efforts on these brick-and-mortar sales? To help close this gap, we’ve launched Offline Conversions in Marin Social. […]
Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile shopping revolution, Facebook continually develops new mobile ad formats to deliver a smooth user experience and that allow advertisers to exhibit a wide range of available products. Collection Ads is one such format. A Brief […]
You may have noticed the trend towards Facebook flexible placements (i.e., placement optimization). Are these worth incorporating into your account? In this article, we cover the main advantages of placement optimization and why you should include it in your marketing strategy. The benefits sound a lot like common business goals: timesaving, efficiency, and expanded reach. […]
The year is halfway over but digital advertising remains fast and furious. From what we’ve seen in our blog traffic, it’s clear that marketers want to keep on top of the latest trends and channel announcements, and are also continually looking for ways to enhance their digital ad strategies. To honor these past six months, […]
The Economist wanted to increase subscriptions to its newspaper across 24 countries, including the UK and the US. It also needed to keep the average subscription cost below a certain amount. Using Marin Social, The Economist gained 66% more new subscriptions with video ad campaigns, and lowered CPC by 72%. Video Ads for the Win […]
People can’t click ads they don’t see. Audience targeting is the best way to reach the right people with relevant ads and grow revenue. And, when it’s done in an integrated way across channels, audience targeting will jump-start to your advertising efforts. Google and Facebook have particular strengths that help advertisers. Google captures data on […]
Facebook recently worked with Kantar Worldpanel to test the hypothesis: is someone exposed to an ad on both TV and Facebook more likely to buy? Specifically, would there be at least a 22% lift in sales from this “double exposure” on both channels? The short answer: yes. The amazing answer: the lift was actually 29%—1.3 […]
Dynamic Ads allows advertisers with a product feed to automatically deliver personalized ads based on the interest people show on your website site or app. This powerful—and largely untapped—ad type delivers hyper-targeted ads on Facebook, Instagram, and the Audience Network to people most likely to buy what you’re selling. In our Ultimate Guide to Dynamic Ads […]
We’re excited about the new rollout of Broad Audiences for Dynamic Ads! Up until now, we’ve been in closed beta for this feature. As we discussed in a previous blog post, Broad Audiences helps you expand the reach of your Dynamic Ad campaigns, by serving more relevant ads to people who haven’t visited your website. […]
To help retail and e-commerce advertisers create more compelling creative and increase sales, today we’re rolling out Smart Images for Dynamic Ads to our customers as a closed beta feature. Add a Personalized Touch to Stand Out from the Competition With Marin Social’s drag and drop editor, you can enhance ad creatives with details at a […]
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