This is a guest post from Zenia Johnson, Account Lead at 3Q Digital. Although we’ve barely finished the leftover barbecue from Labor Day weekend, every seasoned marketer knows what’s right around the corner: the inevitable start of the 2019 holiday season. With the start of that comes meetings and conversations where we chew over the […]
Nautilus was working with an agency that used its own ad accounts to run Nautilus campaigns on Facebook. The agency “owned” the data and was reluctant to share any kind of historical performance. Without any kind of first-party data to build valuable insights from and optimize towards, Nautilus was eager to partner with a team […]
I’ve encountered many in B2B who say they’re struggling to find success with social channels and, portfolio-wide, to convert qualified leads to opportunities. Some struggle to just find qualified leads. Not surprisingly, these same advertisers all fall short in adopting the six strategies I’ve found to be integral to building and maintaining healthy social ROI. […]
In our latest digital advertising benchmark report, we found a 40 percent ad spend increase in eCommerce as Amazon maintains its healthy lead. Shopping ads represented 37 percent of total search spend share, as Google Shopping continues to be a key source of traffic and online orders for many retailers. A few other key takeaways: […]
For our latest State of Digital Advertising report, we surveyed over 400 high-level digital marketers across 12 industries to find out their current goals, strategies, and concerns. What are some of their top priorities for this year and beyond? Combine the Strategic and the Tactical Advertisers are working hard on key strategic goals like increasing […]
If you’re from the midwestern United States, as I am, you’ve noticed that the seasons have finally shifted. Winter feels like a memory, you’re hearing outdoor music more often, and grills are alight. With the change of seasons, our calendars fill with outdoor events, parties, and concerts. If your brand is joining the fray and […]
Starting April, 30, 2019, Facebook’s relevance score will be replaced with three new “granular” metrics, plus they’ll swap out six other metrics to provide more actionable insights. As of the changeover date, the old metrics will no longer be available in Facebook’s product interfaces or in the release of Ads Insights API v3.3. Another change: […]
Our social marketing clients use Marin’s Message Booster to automatically promote organic posts with high engagement metrics as paid advertisements. The reality is that organic content on social media is still very important, with its unique ability to help brands create a community of loyal followers and customers. Despite their reach shrinking on social, organic […]
Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]
We called time on The Big Bang 2019 recently in London’s Science Museum, but plenty of good memories abound from the conference. The agenda included several big themes swirling around the digital advertising world, including artificial intelligence, feed management, big data, and the future of search. Our opening session was a lively slam down debate […]
Marin Software's research shows data privacy, tracking restrictions, and ad blocking as top priorities for digital marketers. Maureen Morrison at Digital Content Next reviews ways to navigate the changing regulatory landscape. ow.ly/Zsa850wHPHq @maureenmorrison @DCNorg pic.twitter.com/07RROfWFqV
How can advertisers beat last year's holiday sales? Carolanne Hornung of @3QDigital provides tips on using Google Ads, Customer Match, and Similar Audiences to get the upper advertising hand this holiday season. #retail #advertising ow.ly/NwsX50wHKcA pic.twitter.com/9TSbrkQTbI
With the rise of Shopping ads campaigns and other dynamic formats, feed automation is now a crucial part of maximizing search marketing performance. ow.ly/CJ9M50wqPsb #retail pic.twitter.com/j9QRIPH3hm
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