It’s time to switch from “work from home” to “celebrate at home.” Although for many of you, this time of the year is also “peak season” at work. Rest assured that Marin Software has put everything in place to provide above-and-beyond customer service, particularly during the critical Black Friday and Cyber Monday events. Our focus […]
This is our final blog post on Prime Day ahead of the day itself, and here we’ll focus on the practicalities of getting the most out of the Prime Day opportunity. Learn From the Past Have you been advertising on Amazon for more than a year? Then review what worked for you before and incorporate […]
Prime Day is a great example of a “rising tide” lifting all retail “ships” – if you are focusing your Prime Day activities exclusively on Amazon Advertising you are likely missing out on a lot of great traffic. Google search trends highlights how customers are not always starting their Prime Day shopping on Amazon. Instead, […]
In the past, Prime Day served to increase demand during an otherwise uneventful buying season, but in 2020 Prime Day is so much more. This year Prime Day is – Prime Day, Back to (in person) School Shopping, a prelude to Cyber 5, and the beginning of the retail holiday season. That is a lot […]
Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]
What’s New with Marin + Amazon Attribution? We’ve discussed Amazon Attribution in the past, and in the last few months, we have been working with some key clients to help them answer the question — how much of my paid (non-Amazon) traffic ends up converting on Amazon? Answering this question has allowed our customers to […]
For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual behaviors and required us to shop in new ways, and away from brick-and-mortar locations. . Even before the dramatic changes from COVID-19, online shopping […]
Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads. With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the […]
Due to COVID-19, many businesses have been forced to suspend operations or drastically shift their models to endure. With government officials now talking about re-opening the economy, marketers are starting to think about what that “new normal” might look like and how it’s going to evolve in the weeks ahead.
We’ve recently decided to do an experiment to see whether an On-Demand webinar would attract more viewers than the typical approach of picking a date and broadcasting the webinar live. Marin regularly hosts “live webinars” and we typically get thousands of participants, but only about half the viewers attend the live session, the rest view […]
2020 was likely the most unusual year of all of our lives. Christopher Lien reflects on the past few months and wishes everyone a happy and safe holiday season.. #MarinOne #holidays #2020year ow.ly/CjEA50CRwnk pic.twitter.com/a6TZYrktST
Our expert shares his top tips to optimize Search Campaigns from your couch. Let Marin do the work and enjoy a well deserved holiday break! #MarinOne #digitalmarketing #searchmarketing #happyholiday ow.ly/ildB50COlmR pic.twitter.com/lUbkprUDoB
Are you leveraging Business Intelligence tools to visualize your data? Everything you need to know about BI Connect in our new Blog. #digitalmarketing #data #reporting #MarinOne ow.ly/Z6yD50CBK5P pic.twitter.com/XKGds1jNa8
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