Marketing Insights
Marin Software's Official Blog

Posts related to: ‘eCommerce’

Live vs. On-Demand Webinar – Which One Wins?

Live vs. On-Demand Webinar – Which One Wins?

We’ve recently decided to do an experiment to see whether an On-Demand webinar would attract more viewers than the typical approach of picking a date and broadcasting the webinar live.  Marin regularly hosts “live webinars” and we typically get thousands of participants, but only about half the viewers attend the live session, the rest view […]

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Upcoming Webinar: “Five Successful Strategies for Marketplace Advertising”

Upcoming Webinar: “Five Successful Strategies for Marketplace Advertising”

According to eMarketer, the Retail sector will account for 22% of total US digital ad spend in 2020 and marketplaces like Amazon and Walmart are capturing an increasing share of budgets. Join us April 8th for a webinar on how to get the most of your retail marketplace advertising programs. We will present five successful […]

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Recent Amazon Advertising Upgrades

Recent Amazon Advertising Upgrades

Are you looking for better performance out of your Amazon Advertising campaigns? We recently added a few new features designed to deliver results. We’ve teamed up some of the world’s largest brands to solve their retail challenges — if you’re interested in learning how we can help you out click here. Automated Dayparting for Sponsored […]

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eCommerce Advertising in the 2019 Holiday Season

eCommerce Advertising in the 2019 Holiday Season

Introduction and Methodology The 2020 holiday season is still a ways off, but an understanding of what happened last season will give you a solid foundation for making this year’s plans. This article highlights some of the key trends we noticed in eCommerce advertising including a shift in ad spend between Black Friday and Cyber […]

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Don’t Lose Your eCommerce Ad Data in 2020

Don’t Lose Your eCommerce Ad Data in 2020

As you may know, the leading eCommerce publisher only retains performance data for the most previous 60 days on a rolling basis. This means that you will not be able to see 2019 Black Friday data after January 27th 2020. But how am I going to make year over year comparisons of peak seasonal periods, […]

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