Marketing Insights
Marin Software's Official Blog

Posts related to: ‘eCommerce’

How Ad Tech Can Enhance The Home Delivery Experience During COVID-19 and Beyond

How Ad Tech Can Enhance The Home Delivery Experience During COVID-19 and Beyond

For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual  behaviors and required us to shop in new ways, and away from brick-and-mortar locations.   . Even before the dramatic changes from COVID-19, online shopping […]

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Am I Using the Right Marketing Tech Stack?

Am I Using the Right Marketing Tech Stack?

Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads. With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the […]

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Upcoming Webinar: “Marketplace Advertising Through and Post COVID-19”

Upcoming Webinar: “Marketplace Advertising Through and Post COVID-19”

Due to COVID-19, many businesses have been forced to suspend operations or drastically shift their models to endure. With government officials now talking about re-opening the economy, marketers are starting to think about what that “new normal” might look like and how it’s going to evolve in the weeks ahead.

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Live vs. On-Demand Webinar – Which One Wins?

Live vs. On-Demand Webinar – Which One Wins?

We’ve recently decided to do an experiment to see whether an On-Demand webinar would attract more viewers than the typical approach of picking a date and broadcasting the webinar live.  Marin regularly hosts “live webinars” and we typically get thousands of participants, but only about half the viewers attend the live session, the rest view […]

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Recent Amazon Advertising Upgrades

Recent Amazon Advertising Upgrades

Are you looking for better performance out of your Amazon Advertising campaigns? We recently added a few new features designed to deliver results. We’ve teamed up some of the world’s largest brands to solve their retail challenges — if you’re interested in learning how we can help you out click here. Automated Dayparting for Sponsored […]

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eCommerce Advertising in the 2019 Holiday Season

eCommerce Advertising in the 2019 Holiday Season

Introduction and Methodology The 2020 holiday season is still a ways off, but an understanding of what happened last season will give you a solid foundation for making this year’s plans. This article highlights some of the key trends we noticed in eCommerce advertising including a shift in ad spend between Black Friday and Cyber […]

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Don’t Lose Your eCommerce Ad Data in 2020

Don’t Lose Your eCommerce Ad Data in 2020

As you may know, the leading eCommerce publisher only retains performance data for the most previous 60 days on a rolling basis. This means that you will not be able to see 2019 Black Friday data after January 27th 2020. But how am I going to make year over year comparisons of peak seasonal periods, […]

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