Introduction and Methodology The 2020 holiday season is still a ways off, but an understanding of what happened last season will give you a solid foundation for making this year’s plans. This article highlights some of the key trends we noticed in eCommerce advertising including a shift in ad spend between Black Friday and Cyber […]
As you may know, the leading eCommerce publisher only retains performance data for the most previous 60 days on a rolling basis. This means that you will not be able to see 2019 Black Friday data after January 27th 2020. But how am I going to make year over year comparisons of peak seasonal periods, […]
Today, advertisers know their peak selling times and can act on the information. This is where digital advertisers can benefit from having a dayparting strategy in place. ow.ly/4iEc50xOdZd
As retailers continue to board the eCommerce bandwagon, how bumpy will the ride be in 2020? Digital marketing experts weigh in, including our own VP of Marketing, Wes MacLaggan. #ecommerce #retail #digitaladvertising ow.ly/UymC50xLJ9C
Technology of the Year: Checkout on Instagram, writes @natalie_koltun via @MobileMktrDaily ow.ly/4UMy50xzFGj
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