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Marin Software's Official Blog

Posts related to: ‘Display’

I Can See Clearly Now: a Nod to Transparent Data

I Can See Clearly Now: a Nod to Transparent Data

This is the final post in a series on transparency. In today’s article, we look at data transparency, why it’s important, and the elements of a transparent data model. We’ve reached the last article in our series on transparency in programmatic display advertising. For those of you just tuning in, let’s quickly recap: In How […]

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5 Tips for Your Holiday Display Campaigns

5 Tips for Your Holiday Display Campaigns

This is a guest post from Sarah Burns, Content Manager at Boost Media. The holiday season is here! To launch successful holiday display ad campaigns, marketers need to be thoughtful about the creative, the offer, and the timing. Here at five tips to catalyze your holiday display ads through the New Year. 1. Use holiday-specific […]

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Holiday Retargeting Techniques for Marketers and Brands

Holiday Retargeting Techniques for Marketers and Brands

Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $117 billion. We made your list, so check it twice, and take these steps to boost campaign […]

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The Good, the Bad, and the Unviewable—The State of Ad Viewability

The Good, the Bad, and the Unviewable—The State of Ad Viewability

Digital advertisers are worried about ad viewability. How worried are they? According to a survey that Mixpo conducted this year, 69% of them are “extremely concerned” or “very concerned.” That’s the bad. As we mentioned in our post on programmatic buying transparency, the environmental transparency of an ad is as important as the campaign’s message […]

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Mobile Display Goes Up, but Tablet’s on the Decline

Mobile Display Goes Up, but Tablet’s on the Decline

Between the distant frenzy of the Q4 shopping season and the rising calm of midyear, Q2 tends to be the quietest quarter. However, this doesn’t mean there’s nothing happening. Among other things we found in our research, mobile display played a larger role this Q2—but overall, the ubiquitous move to mobile is actually slowing down. […]

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What to Expect for Shopping Ads This Holiday Season

What to Expect for Shopping Ads This Holiday Season

Last year, we forecast that 30% of all retail paid-search spend would be on a shopping ad, and 45% of all product ad clicks would be on a smartphone—and smartphone click growth ended up being even stronger than we predicted. Looking forward, where do we see shopping ads this holiday season? We took a look […]

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Tips to Determine the True Cost of Your Programmatic Supply Chain

Tips to Determine the True Cost of Your Programmatic Supply Chain

You’re in a relay race and this is what you have to do—run with a bucket of water to your next team member, without spilling any of the water. The next player does the same, and so on, until the last player finishes the race. The object of the contest is to not only preserve […]

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A 2016 Social Media Shopping Spree

A 2016 Social Media Shopping Spree

Shoppers are already prepping their lists for the holidays, and retail advertisers are close behind, on the mobile-focused, ad spend case. If smartphones were big-box retail destinations, they’d be the new “mad rush” of holiday sales. Thankfully, when shoppers are looking for deals and information, they can now easily turn to their mobile devices. Sampling the […]

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Practical Reasons to Fit Search Intent into Your Retargeting Strategy

Practical Reasons to Fit Search Intent into Your Retargeting Strategy

Facebook offers several great options for retargeting, allowing you to segment and remarket to people who’ve engaged with your product. These tools include: Website Custom Audiences Video remarketing Dynamic Product Ads (DPA) These features let you granularly segment your audiences, ensuring you’re targeting users with the right messaging and products. Adding Search Intent to the […]

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How to Maximize the Value of Your Product Feed

How to Maximize the Value of Your Product Feed

How do you get your product feed in front of as many eyes as possible? Are you using Facebook Dynamic Product Ads? Just Google Shopping? Do you have an effective social prospecting strategy? Do you know how to get your product ads in front of people who’ve never seen them before? If your answer to […]

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