Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Creative Optimization’

How to Make Split Testing Integral to Your Digital Advertising Strategy

How to Make Split Testing Integral to Your Digital Advertising Strategy

You’ve heard about the value of testing. You may even incorporate testing every now and then into your digital advertising campaigns. But, is it a routine part of your “doing business” as a digital marketer? If you’re just now hopping onto the testing bandwagon or want to make it a regular thing but don’t know […]

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So Your Social Ad Performance Is Declining—How Do You Fix It?

So Your Social Ad Performance Is Declining—How Do You Fix It?

Although it’s a great feeling when social ad campaigns are on auto-pilot, functioning automatically, and blasting out to all the audiences we’ve carefully selected, it could happen—we start seeing stunted reach, fewer clicks, and sluggish conversion rates. At these moments, it’s time to roll up our sleeves and investigate the most common culprits for dips […]

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4 Facebook Creative Tips to Bring the Clicks

4 Facebook Creative Tips to Bring the Clicks

When your day-to-day is all about getting those numbers under targets, it’s easy to get mired in ongoing improvements and ignore quick wins. Your creative can be one such victory. Tweak your creative strategy in just the right way and follow a few Facebook ads best practices, and watch what happens to your monthly metrics. […]

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9 Essentials for Your Social Advertising Campaigns, Part 2

9 Essentials for Your Social Advertising Campaigns, Part 2

Episode 2: Targeting and Bidding This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure […]

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9 Essentials for Your Social Advertising Campaigns, Part 1

9 Essentials for Your Social Advertising Campaigns, Part 1

Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most from your creative. Setting up a social advertising campaign can […]

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Dynamic Ads: Digital Advertising of the Future

Dynamic Ads: Digital Advertising of the Future

Facebook Dynamic Product Ads, if we must say so, are pretty badass. In the not-so-distant future, dynamic product ads are the way all digital advertising on social and display will be delivered, regardless of industry or vertical. Dynamic Ads for Travel (DAT) allows advertisers in the travel industry to automatically deliver personalized ads based on […]

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Boost Media’s Digital Marketing Trends to Watch for in 2017

Boost Media’s Digital Marketing Trends to Watch for in 2017

This is a guest post from Suzie Kronberger, VP of Marketing and Revenue Operations at Boost Media. By the end of this year, digital will overtake TV ad spending in the U.S. for the first time—digital ad spend will reach $72B and TV will grow to $71B. Strategies that worked one year aren’t guaranteed to […]

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All You Need to Know to Win Big with Lead Gen Ads

All You Need to Know to Win Big with Lead Gen Ads

Lead generation ads have many benefits, and are a great way of connecting with the people most likely to want your products. Looking to get even more qualified leads? Then lead gen ads are for you. Here a few things to keep in mind to get the best results and yes, “win big.” Best Practices […]

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The Post-Christmas Buying Rush: Are Your Social Campaigns Prepared?

The Post-Christmas Buying Rush: Are Your Social Campaigns Prepared?

Shopping doesn’t end after the holidays—according to a National Retail Federation survey, 65% of shoppers plan to keep shopping after Christmas. Use this time of year to convert them to loyal customers with new demand generation and cross-sell opportunities. Demand Generation and Cross-Sell Don’t let your holiday campaigns go to waste—keep aiming for more purchases. […]

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How to Build an Effective Retargeting Program with Dynamic Ads

How to Build an Effective Retargeting Program with Dynamic Ads

Dynamic Ads enable you to automatically promote your entire catalog across devices. With Dynamic Ads, you have full control over the products you advertise, ensuring you’re reaching audiences who’ve expressed high intent to purchase with the most relevant products. Advanced tactics are also available—cross-sell, upsell, and even prospecting. Audience: Segment audiences based on past browsing […]

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