Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Creative Optimization’

How to Build a Social Media Marketing Funnel

How to Build a Social Media Marketing Funnel

Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first purchase, to their evolution into a […]

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Making the Most Out of Marin’s Automated Alerts

Making the Most Out of Marin’s Automated Alerts

From spend monitoring to ad ranking, keeping tabs on your campaign performance across your different marketing channels can be a lot of work. And because optimization is the key to a successful campaign, it’s good to stay in the know. However, most of us are not on our computers all the time, so we need […]

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Navigating the Covid-19 Crisis: Tips on How The Travel Industry Should Respond

Navigating the Covid-19 Crisis: Tips on How The Travel Industry Should Respond

The travel and tourism sector is one of the world’s largest industries. The direct economic impact of the industry, including accommodation, transportation, entertainment and attractions, is approximated to be in the trillions of dollars.  Now more than ever, with the onslaught of COVID-19, marketers face a challenge like none before. As I put pen to […]

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3 Things Brands Should Be Doing with Instagram Stories

3 Things Brands Should Be Doing with Instagram Stories

More than 500 million people use Instagram Stories every day. And, a third of the most-viewed Stories come from a business account. With stats like these, it’s clear the Stories platform provides a great space for brands to maximize reach, build brand loyalty, and generate new customers. Advertising with Instagram Stories is also a great […]

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5 eCommerce Landing Page Examples That Grew Qualified Leads

5 eCommerce Landing Page Examples That Grew Qualified Leads

This is a guest post from Johnathan Dane, Founder and CEO of KlientBoost. Landing pages, especially eCommerce landing pages, have just one job — to get visitors to buy something. But if eCommerce “best practices suck and are worthless,” as GetUplift founder and conversion optimization expert Talia Wolf says, how do you make improvements that actually move […]

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2 Things Every Social Advertising Strategy Needs

2 Things Every Social Advertising Strategy Needs

If you’ve been in online marketing for a while, you know the importance of having good creative for social advertising. These days, social media advertising has become so advanced, that in order to get ahead of the competition, manual or automated bid optimization aren’t enough anymore. In fact, 55% of social media advertising optimization now […]

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So Your Social Ad Performance Is Declining—How Do You Fix It?

So Your Social Ad Performance Is Declining—How Do You Fix It?

Although it’s a great feeling when social ad campaigns are on auto-pilot, functioning automatically, and blasting out to all the audiences we’ve carefully selected, it could happen—we start seeing stunted reach, fewer clicks, and sluggish conversion rates. At these moments, it’s time to roll up our sleeves and investigate the most common culprits for dips […]

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4 Facebook Creative Tips to Bring the Clicks

4 Facebook Creative Tips to Bring the Clicks

When your day-to-day is all about getting those numbers under targets, it’s easy to get mired in ongoing improvements and ignore quick wins. Your creative can be one such victory. Tweak your creative strategy in just the right way and follow a few Facebook ads best practices, and watch what happens to your monthly metrics. […]

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9 Essentials for Your Social Advertising Campaigns, Part 2

9 Essentials for Your Social Advertising Campaigns, Part 2

Episode 2: Targeting and Bidding This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure […]

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9 Essentials for Your Social Advertising Campaigns, Part 1

9 Essentials for Your Social Advertising Campaigns, Part 1

Episode 1: Account Structure and Creative This is a three-part series that explores all the things social marketers should do when setting up their ad campaigns. In this post, we focus on making sure your account structure is solid and how to get the most from your creative. Setting up a social advertising campaign can […]

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