Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Content Network’

Navigating the World of Mobile Ad Networks

Navigating the World of Mobile Ad Networks

This is a guest post from Sophia Fen, Mobile Account Manager at 3Q Digital. As a digital advertiser, you most likely spend the majority of your digital media dollars on Google and Facebook. It makes sense—eMarketer forecasts that together, the two tech giants will make up more than 46% of global digital ad spend this year. […]

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Google Allows Users to Mute Display Ads

Google Allows Users to Mute Display Ads

This morning, Google announced a new feature that will be rolling out across display ads over the next few weeks. In the upper right corner of select ads, a small [X] will now appear allowing users to click and “mute” ads from that campaign from being shown to them again. […]

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You, Google and the Display Network – Making the Most of Contextual Keyword Targeting

You, Google and the Display Network – Making the Most of Contextual Keyword Targeting

Reaching over 640 million internet users per month through Google’s Display Network, formally known as Google’s Content Network, is easy.  Reaching those internet users that are relevant is hard, and often a seemingly daunting task.  Understanding how Google manages and operates their Display Network is critical in ensuring healthy and optimized content campaigns.  Google allows […]

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