SurveyMonkey Increases Customer Lifetime Value by 150% for Key International Campaigns

By Kye Mou January 24th, 2013

Marin is excited to announce our recent case study with SurveyMonkey. We want to thank SurveyMonkey for allowing Marin to earn their business and share their success story with others. As the world’s leading provider of web-based survey solutions, SurveyMonkey provides businesses and organizations with quality data through a powerful solution for making smart and informed decisions.

Prior to using Marin, SurveyMonkey was challenged by a limited cost-per-acquisition model where all three of their professional account signups were treated equally, despite each having varying customer lifetime values (LTV). Furthermore, SurveyMonkey’s push to expand their business abroad was limited by language barriers, publisher reach, and the difficulty of copying campaigns, which span three business units, across multiple countries.

By identifying and optimizing high-value keywords based on geo-specific LTVs, Marin’s patented bidding algorithm increased SurveyMonkey’s overall LTV by 150% for key international campaigns. As a result, SurveyMonkey successfully doubled their spend internationally. With Marin’s Dimensions and AB Testing tool, they also reduced the amount of time spent on campaign management by 40%.

Congratulations to SurveyMonkey! We certainly hope there are more success stories like this one in the near future.

iProspect Delivers Exceptional Results for Their Clients with Marin Software

By Samantha Lee December 4th, 2012

Marin is pleased to announce our recent video case study featuring iProspect, one of the world’s largest online ad agencies. iProspect has partnered with Marin in over 30 markets to provide services across search, display and social marketing. Marin Software has helped iProspect support and expand their customer base which spans across a variety of industries, from international retailers to entertainment and gaming companies. Check out the case study below!

Vistaprint Observes 8% Growth and 40% Time Savings with Marin Software

By Kye Mou October 4th, 2012

Marin is thrilled to announce our recent case study with Vistaprint. We want to start by thanking Vistaprint for allowing Marin to earn their business and share their success story with a broader audience. Operating over 25 localized websites and shipping to more than 130 countries, Vistaprint offers small businesses and consumers a broad selection of customized printed products for making impressions and expanding business.

Prior to using Marin, Vistaprint was challenged by their need to scale keyword expansion efforts across a large portfolio of products. Furthermore, they struggled to gain insights into product performance across multiple business segments and needed a solution that would allow them to bid effectively, unconstrained by account structure.

By leveraging a combination of Marin bidding and forecasting, Vistaprint achieved an 8% incremental increase in clicks while hitting revenue and margin targets. Using Marin Dimensions, web query reports and bulksheets, they also reduced the amount of time spent on campaign management and reporting by 40%.

Congratulations to Vistaprint! We certainly hope there are more success stories like this one in the near future.

AMP Agency Cuts Lead Costs by 16% for Blue Shield of California with Marin Software

By Kye Mou August 30th, 2012

Marin is excited to announce the release of our case study with Blue Shield of California. We’d like to start by thanking Blue Shield and AMP Agency for allowing us to earn their business and share their success with a broader audience. Founded in 1939, Blue Shield of California is a not-for-profit health plan that offers a wide range of commercial and government services throughout the state of California.

Prior to leveraging Marin’s bidding solution, Blue Shield was challenged by their need to maximize lead volume at a target cost-per-lead (CPL). Furthermore, they needed help scaling their campaigns to balance volume and efficiency. By implementing a combination of time-of-day and position-based bidding, Blue Shield increased their lead volume by 78% and cut their CPL by 16%.

Congratulations to Blue Shield and AMP Agency! We certainly hope there are more success stories like this one in the near future.