Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Campaign Management’

How to Overcome Under-Delivery of Your Social Ads

How to Overcome Under-Delivery of Your Social Ads

Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main areas to monitor for under-delivering ads: targeting and bidding. […]

Read More »

Why You Shouldn’t Change a Thing in Your Holiday Search Strategy

Why You Shouldn’t Change a Thing in Your Holiday Search Strategy

This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Did You Know According to the National Retail Federation, by October, 55% of consumers will have already begun researching their holiday purchases. So, if you’ve been scouring the internet looking for new strategies to adopt this holiday season, look no […]

Read More »

How to Perfect Your Conversion Ad Campaign

How to Perfect Your Conversion Ad Campaign

Brand awareness campaigns on Facebook are great—they allow you to improve the visibility of your brand and products, and enlarge your fan base. But, when it comes to driving users to perform specific actions on your website or app, conversion campaigns are your best allies! Unlike branding campaigns, conversion campaigns usually need not only a […]

Read More »

When Advertising Account Audits Are All the Rage

When Advertising Account Audits Are All the Rage

Advertising performance for a world-famous design and fashion house trended well below its target return on ad spend (ROAS). Strong seasonality and a rapidly shifting marketplace caused sliding sales. These challenges were as tricky to negotiate as the catwalks at Fashion Week. In with the Marin Crowd Marin Software collaborated with this fashion house to […]

Read More »

Bright Outlook for Combining TV and Facebook

Bright Outlook for Combining TV and Facebook

Facebook recently worked with Kantar Worldpanel to test the hypothesis: is someone exposed to an ad on both TV and Facebook more likely to buy? Specifically, would there be at least a 22% lift in sales from this “double exposure” on both channels? The short answer: yes. The amazing answer: the lift was actually 29%—1.3 […]

Read More »

3 Reasons to Manage Your Product Feed with Your Shopping Campaigns

3 Reasons to Manage Your Product Feed with Your Shopping Campaigns

Search advertisers are having an increasingly common conversation around the importance of product feed optimizations in the context of overall Shopping performance. Truly, you can’t maximize results of your campaigns by only managing campaign-side efforts or only tweaking the product feed. To get the most out of your Shopping endeavors, it’s important to know what’s […]

Read More »

Heroes and Villains: Digital Advertising in 2017

Heroes and Villains: Digital Advertising in 2017

For digital advertisers, 2016 was a fabulous year. Global Internet usage on mobile surpassed desktop, plus significant strides were made in mobile-connected technologies. Still, marketers continue to identify winners—and losers—that can affect performance and act as barriers or opportunities for growth. In our State of Digital Advertising 2017 report, conducted in December 2016, we surveyed […]

Read More »

New from Marin Social: Our Next Generation of Media Plans

New from Marin Social: Our Next Generation of Media Plans

Simplify Campaign Creation with Multi-Objective Media Plans This month, we’ve rolled out several new UI enhancements to help our users streamline workflows—most notably, our next generation of media plans. Marin Social now supports the ability to create media plans with multiple objectives, which provides users the ability to create campaigns and view performance across objectives […]

Read More »

How to Ace Facebook Dynamic Ads Cross-Sell and Upsell Campaigns

How to Ace Facebook Dynamic Ads Cross-Sell and Upsell Campaigns

This is the first in a series of posts on the nuts and bolts of Facebook Dynamic Ads. Today, we teach you techniques you can use to entice customers to make additional purchases from your product catalog. If you’re a direct response advertiser on Facebook, by now you’ve probably heard of—or you’re already running—Dynamic Ads […]

Read More »

3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

Easter spending is on the rise. Is your 2017 Google Shopping campaign ready? If you’re a Marin customer, here are some advanced tips to help you get the most bang for your buck with your Shopping budgets. 1. Dimension Synergy Across Shopping and Search Ever wonder how your Shopping campaigns are performing compared to search? […]

Read More »