Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. Like any good online recipe, we’ll start broad and dive into the details, and cover the options you have for building an excellent mixture of audience-enabled advertising campaigns. And, while you can […]
Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single brand. Advertisers are increasingly coming to understand that a good way to tackle […]
The “big three” publishers—Google, Facebook, and Amazon—operate as walled gardens by design. Sadly, they have zero incentive to share data across channels. This siloed approach is totally at odds with your goals as an advertiser—you need a single view of performance to run effective cross-channel ad campaigns. There’s an answer—our next-generation advertising solution, MarinOne, unifies […]
This is a guest post from Ashley Aptt, Account Director at 3Q Digital. A marketer’s data is as good as gold. Certainly, there are number of ways to collect data via internal and external sources. The most common data sources are first party and third party—first party data is essentially your data. It’s the information […]
Lookalike audiences are the Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]
Although it’s a great feeling when social ad campaigns are on auto-pilot, functioning automatically, and blasting out to all the audiences we’ve carefully selected, it could happen—we start seeing stunted reach, fewer clicks, and sluggish conversion rates. At these moments, it’s time to roll up our sleeves and investigate the most common culprits for dips […]
In the previous article in our Marketing on Facebook series, we looked at how to build a robust A/B scope of test framework to help uncover optimal relevance and ROAS. In our third and final post, we analyze the results of our test and formulate an action plan. (Be sure to refer back to the […]
Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting to stop your ads before they’ve had a chance to work most effectively. […]
If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. Is your bid too low? In order to run competitive campaigns in an […]
Facebook is constantly introducing new features to help advertisers scale activity. Testing new stuff is exciting, and can often distract us from our main tasks. That said, a best practice is to allocate 70% of your budget to core campaigns and 30% to testing new features. What steps should you take to ensure your core […]
6 Ways Retailers Felt the Prime Day 2019 Effect - Salesforce Blog ow.ly/EKVF50v5ev0 via @salesforce pic.twitter.com/aXUyAPlPCu
Connecting the customer’s online-to-offline journey is more important than ever, but marketers find that it may be easier said than done. Read Wes MacLaggan’s thoughts on the matter in @streetfightmag: bit.ly/2Y2MIoE #digitaladvertising pic.twitter.com/askbVwZEGA
From omnichannel strategies to skills gaps to data privacy concerns, 2019 digital advertising trends continue to signal an ever-changing industry landscape. #digitaladvertising ow.ly/y1Nc50v52V8 pic.twitter.com/hzhxjtxErA
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Audience Data, Campaign Management, Google