Lookalike audiences are the Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]
Although it’s a great feeling when social ad campaigns are on auto-pilot, functioning automatically, and blasting out to all the audiences we’ve carefully selected, it could happen—we start seeing stunted reach, fewer clicks, and sluggish conversion rates. At these moments, it’s time to roll up our sleeves and investigate the most common culprits for dips […]
In the previous article in our Marketing on Facebook series, we looked at how to build a robust A/B scope of test framework to help uncover optimal relevance and ROAS. In our third and final post, we analyze the results of our test and formulate an action plan. (Be sure to refer back to the […]
Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting to stop your ads before they’ve had a chance to work most effectively. […]
If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. Is your bid too low? In order to run competitive campaigns in an […]
Facebook is constantly introducing new features to help advertisers scale activity. Testing new stuff is exciting, and can often distract us from our main tasks. That said, a best practice is to allocate 70% of your budget to core campaigns and 30% to testing new features. What steps should you take to ensure your core […]
Audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments. Layering “Audiences” on top of keywords drives better results than using keywords alone. Consider a few results: eharmony averaged 220% ROI after adopting an advertising strategy based on personalization and audience segments. Ancestry’s smart […]
Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main areas to monitor for under-delivering ads: targeting and bidding. […]
This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Did You Know According to the National Retail Federation, by October, 55% of consumers will have already begun researching their holiday purchases. So, if you’ve been scouring the internet looking for new strategies to adopt this holiday season, look no […]
Brand awareness campaigns on Facebook are great—they allow you to improve the visibility of your brand and products, and enlarge your fan base. But, when it comes to driving users to perform specific actions on your website or app, conversion campaigns are your best allies! Unlike branding campaigns, conversion campaigns usually need not only a […]
Connie Lanter is a Sr. Customer Success Director in Marin's San Francisco office, with 20+ years of experience in customer success and account management. In our interview, she discusses the benefits and challenges of cross-channel advertising campaigns. ow.ly/S9FK30k8fXK pic.twitter.com/03PdrHncR2
Over the past year, we have been working hard to refine internal processes and procedures to ensure GDPR compliance. Here’s a summary of commonly asked questions. #GDPR ow.ly/bAMp30k8ixS pic.twitter.com/H9sLX4bdSP
Case study: The Economist Uses Marin Social Multi-Objective Media Plans and Facebook Video Ads to Raise New Subscriptions by 66% marinsoftware.com/resources/c… via @MarinSoftware
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Audience Data, Campaign Management, Facebook, Retargeting