In light of recent news on COVID coming out of the UK and US, such as plans for re-openings and increase in vaccine distribution, travel companies have seen a much-needed surge in vacation bookings. The Guardian reported that Easy Jet flight bookings from the UK jumped 337% and package holidays surged 630% when compared with […]
We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. Here are the new recommendations: Enhanced CPC Identifies Google campaigns using Marin Bidding or Manual Bidding without Enhanced CPC and allows you to easily […]
We’re well underway in the holiday season now with just about a week left until Christmas. Here are a few quick tips to make the most of these last days before the holiday and prepare for the days following. Budget Planning Budget planning using the What-If functionality has been around in Marin for a while. […]
Shopping campaigns and managing the feeds that power them is often cumbersome, time consuming and resource intensive. To help with these challenges, Marin has developed an innovative solution called Smartfeed which manages your feed and also updates your account’s structure — the Marin platform serves as an intermediary which automates the build based on your […]
What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best results from their campaign. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often […]
We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable reports, right down to the date range, activity type and even how often the data is refreshed. The flexible […]
Reporting is often a mundane and repetitive task. How much time do you spend on reporting? If that answer is too much, then keep on reading. Every marketer’s dream is to spend as little time on reporting as possible. The fact is that the less time you spend on reporting, the more time you have […]
From spend monitoring to ad ranking, keeping tabs on your campaign performance across your different marketing channels can be a lot of work. And because optimization is the key to a successful campaign, it’s good to stay in the know. However, most of us are not on our computers all the time, so we need […]
These are unprecedented times. Whether you have cut your advertising costs and are making tough budgeting decisions, or are gearing yourself for an unexpected increase in traffic and conversions, the marketing programs you need today are different from what you were running last month. According to eMarketer, 38% of US Agency and Marketing Professional’s advertising […]
These are challenging times. Fortunately, as a group of experienced performance marketers, we have a set of tools that we can rely on when supply and demand greatly change. Whether it is Black Friday, National Pizza Day, or the CEO emailing you a screenshot of Google search results with your ad nowhere in sight, we […]
Do you want to increase your brand’s exposure on the world’s #1 most visited internet marketplace? Read our top tips for your Sponsored Brands video ads in our latest blog. #marinOne #amazonadvertising ow.ly/jgHL50EhX1X pic.twitter.com/tKCWiXd6hF
Our webinar starts in a few hours, don't forget to sign up! Link below ow.ly/CPyQ50E8hqm pic.twitter.com/rIn9S7JxGX
Better, Faster, Stronger! Customers upgrading to MarinOne bidding saw a 10-20% performance improvement and bidding times reduced by up to 95%. Read our new blog to learn more about it. #marinOne #bidding ow.ly/LP4Q50DXszG pic.twitter.com/UoMX9Mi4Vs
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