Facebook recently worked with Kantar Worldpanel to test the hypothesis: is someone exposed to an ad on both TV and Facebook more likely to buy? Specifically, would there be at least a 22% lift in sales from this “double exposure” on both channels? The short answer: yes. The amazing answer: the lift was actually 29%—1.3 […]
Search advertisers are having an increasingly common conversation around the importance of product feed optimizations in the context of overall Shopping performance. Truly, you can’t maximize results of your campaigns by only managing campaign-side efforts or only tweaking the product feed. To get the most out of your Shopping endeavors, it’s important to know what’s […]
For digital advertisers, 2016 was a fabulous year. Global Internet usage on mobile surpassed desktop, plus significant strides were made in mobile-connected technologies. Still, marketers continue to identify winners—and losers—that can affect performance and act as barriers or opportunities for growth. In our State of Digital Advertising 2017 report, conducted in December 2016, we surveyed […]
Simplify Campaign Creation with Multi-Objective Media Plans This month, we’ve rolled out several new UI enhancements to help our users streamline workflows—most notably, our next generation of media plans. Marin Social now supports the ability to create media plans with multiple objectives, which provides users the ability to create campaigns and view performance across objectives […]
This is the first in a series of posts on the nuts and bolts of Facebook Dynamic Ads. Today, we teach you techniques you can use to entice customers to make additional purchases from your product catalog. If you’re a direct response advertiser on Facebook, by now you’ve probably heard of—or you’re already running—Dynamic Ads […]
Easter spending is on the rise. Is your 2017 Google Shopping campaign ready? If you’re a Marin customer, here are some advanced tips to help you get the most bang for your buck with your Shopping budgets. 1. Dimension Synergy Across Shopping and Search Ever wonder how your Shopping campaigns are performing compared to search? […]
During the research phase of the user journey, your brand can easily turn off a consumer due to a slow loading page or a pixelated product image that’s not designed for mobile. Trust is an important aspect of any purchase, whether online or offline, and without it, you run the risk of a negative user […]
As online retail continues to grow, small brick-and-mortar stores are increasingly developing attractive e-commerce websites and investing in digital advertising. However, for the majority of these businesses, their lion’s share of revenue stream is still offline, in-store sales. In a former life, I owned a physical retail store. My business partner and I would debate […]
We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender. Advertisers have much […]
You’re beaming, proud, and ready to rake in a massive amount of leads. Why? Because—you’ve got two brilliantly designed sets of ad creative and you’re ready to set ‘em loose to the hungry, scrolling consumer masses. How do you know if your campaign will be a boom or bust? Can you even test such a […]
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Flash loses final appeal: Adobe sentences its web tech to death cnet.co/2uU24B5 via @CNET
@andrewissott Congrats, Andrew!
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Campaign Management, Facebook, Retargeting