Marketing Insights
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Posts related to: ‘Campaign Management’

The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single brand. Advertisers are increasingly coming to understand that a good way to tackle […]

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Unifying Your Advertising Across Google, Facebook, and Amazon

Unifying Your Advertising Across Google, Facebook, and Amazon

The “big three” publishers—Google, Facebook, and Amazon—operate as walled gardens by design. Sadly, they have zero incentive to share data across channels. This siloed approach is totally at odds with your goals as an advertiser—you need a single view of performance to run effective cross-channel ad campaigns. There’s an answer—our next-generation advertising solution, MarinOne, unifies […]

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Using First Party Data in Your Digital Marketing Strategy

Using First Party Data in Your Digital Marketing Strategy

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. A marketer’s data is as good as gold. Certainly, there are number of ways to collect data via internal and external sources. The most common data sources are first party and third party—first party data is essentially your data. It’s the information […]

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How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

Lookalike audiences are the Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]

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So Your Social Ad Performance Is Declining—How Do You Fix It?

So Your Social Ad Performance Is Declining—How Do You Fix It?

Although it’s a great feeling when social ad campaigns are on auto-pilot, functioning automatically, and blasting out to all the audiences we’ve carefully selected, it could happen—we start seeing stunted reach, fewer clicks, and sluggish conversion rates. At these moments, it’s time to roll up our sleeves and investigate the most common culprits for dips […]

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Marketing on Facebook: Analyzing the Results of an A/B Scope of Test

Marketing on Facebook: Analyzing the Results of an A/B Scope of Test

In the previous article in our Marketing on Facebook series, we looked at how to build a robust A/B scope of test framework to help uncover optimal relevance and ROAS. In our third and final post, we analyze the results of our test and formulate an action plan. (Be sure to refer back to the […]

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The Facebook Algorithm: The Basics and How to Work With It

The Facebook Algorithm: The Basics and How to Work With It

Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting to stop your ads before they’ve had a chance to work most effectively. […]

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How to Get Your Facebook Ads to Reach the People You Want to

How to Get Your Facebook Ads to Reach the People You Want to

If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. Is your bid too low? In order to run competitive campaigns in an […]

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A Comprehensive Facebook Campaign Structure Gap Analysis

A Comprehensive Facebook Campaign Structure Gap Analysis

Facebook is constantly introducing new features to help advertisers scale activity. Testing new stuff is exciting, and can often distract us from our main tasks. That said, a best practice is to allocate 70% of your budget to core campaigns and 30% to testing new features. What steps should you take to ensure your core […]

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How Audience Targeting Helps Refine Advertising Campaigns

How Audience Targeting Helps Refine Advertising Campaigns

Audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments. Layering “Audiences” on top of keywords drives better results than using keywords alone. Consider a few results: eharmony averaged 220% ROI after adopting an advertising strategy based on personalization and audience segments. Ancestry’s smart […]

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