Marketing Insights
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Posts related to: ‘Campaign Management’

Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

As online retail continues to grow, small brick-and-mortar stores are increasingly developing attractive e-commerce websites and investing in digital advertising. However, for the majority of these businesses, their lion’s share of revenue stream is still offline, in-store sales. In a former life, I owned a physical retail store. My business partner and I would debate […]

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Rake in More Revenue with a Combined Search and Social Strategy

Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

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Boom or Bust? Using Split Testing to Measure Your Facebook Marketing Performance

Boom or Bust? Using Split Testing to Measure Your Facebook Marketing Performance

You’re beaming, proud, and ready to rake in a massive amount of leads. Why? Because—you’ve got two brilliantly designed sets of ad creative and you’re ready to set ‘em loose to the hungry, scrolling consumer masses. How do you know if your campaign will be a boom or bust? Can you even test such a […]

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I Can See Clearly Now: a Nod to Transparent Data

I Can See Clearly Now: a Nod to Transparent Data

This is the final post in a series on transparency. In today’s article, we look at data transparency, why it’s important, and the elements of a transparent data model. We’ve reached the last article in our series on transparency in programmatic display advertising. For those of you just tuning in, let’s quickly recap: In How […]

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Holiday Retargeting Techniques for Marketers and Brands

Holiday Retargeting Techniques for Marketers and Brands

Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $117 billion. We made your list, so check it twice, and take these steps to boost campaign […]

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What Marketers Should Do Every Day Through Peak Shopping Season

What Marketers Should Do Every Day Through Peak Shopping Season

We’re headed into another peak retail season, which runs from now through Christmas Day. Considering not-so-recent trends in Shopping and mobile, many marketers are hedging their bets on this being the biggest online retail season yet. Preparation is key, and understanding what went well and what didn’t last year—and when it did and didn’t—will help guide decision-making in […]

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Advanced PPC with Transparent Automated Bidding

Advanced PPC with Transparent Automated Bidding

In PPC, there are two main approaches when it comes to bidding workflow—manual and automated. Over the years, there’s been debate among search marketers on the pros and cons of each approach. Search marketers have differing opinions on which yields the best outcomes. The Great Manual Versus Automated Debate One of the main arguments in […]

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The Post-Christmas Buying Rush: Are Your Social Campaigns Prepared?

The Post-Christmas Buying Rush: Are Your Social Campaigns Prepared?

Shopping doesn’t end after the holidays—according to a National Retail Federation survey, 65% of shoppers plan to keep shopping after Christmas. Use this time of year to convert them to loyal customers with new demand generation and cross-sell opportunities. Demand Generation and Cross-Sell Don’t let your holiday campaigns go to waste—keep aiming for more purchases. […]

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How to Put Custom Labels to the Best Use in Your Product Feed

How to Put Custom Labels to the Best Use in Your Product Feed

You’ve got your product feed set and sending to Merchant Center. You’ve created campaigns mapped from the attributes that make the most sense for your style of management. And, you’re pretty familiar with the set attributes you can use to define product groups: Item ID Brand Category Product Type         Condition Channel […]

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How to Build an Effective Retargeting Program with Dynamic Ads

How to Build an Effective Retargeting Program with Dynamic Ads

Dynamic Ads enable you to automatically promote your entire catalog across devices. With Dynamic Ads, you have full control over the products you advertise, ensuring you’re reaching audiences who’ve expressed high intent to purchase with the most relevant products. Advanced tactics are also available—cross-sell, upsell, and even prospecting. Audience: Segment audiences based on past browsing […]

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