Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Campaign Management’

Travel Advertisers: Get Ready to Take Off in 2021

Travel Advertisers: Get Ready to Take Off in 2021

In light of recent news on COVID coming out of the UK and US, such as plans for re-openings and increase in vaccine distribution,  travel companies have seen a much-needed surge in vacation bookings.  The Guardian reported that Easy Jet flight bookings from the UK jumped 337% and package holidays surged 630% when compared with […]

Read More »

Nine New Automated Insights

Nine New Automated Insights

We’ve added nine new bidding and setup Insights to help advertisers get the most out of digital marketing campaigns and provide them with the tools needed to quickly implement those recommendations. Here are the new recommendations: Enhanced CPC Identifies Google campaigns using Marin Bidding or Manual Bidding without Enhanced CPC and allows you to easily […]

Read More »

Top Search Tips For The End Of The Year

Top Search Tips For The End Of The Year

We’re well underway in the holiday season now with just about a week left until Christmas. Here are a few quick tips to make the most of these last days before the holiday and prepare for the days following. Budget Planning Budget planning using the What-If functionality has been around in Marin for a while. […]

Read More »

Smartfeed: Automate Your Feed & Optimize Your Shopping Campaigns

Smartfeed: Automate Your Feed & Optimize Your Shopping Campaigns

Shopping campaigns and managing the feeds that power them is often cumbersome, time consuming and resource intensive. To help with these challenges, Marin has developed an innovative solution called Smartfeed which manages your feed and also updates your account’s structure — the Marin platform serves as an intermediary which automates the build based on your […]

Read More »

Introducing Automated Insights in MarinOne

Introducing Automated Insights in MarinOne

What are Automated Insights? There are a lot of moving parts to a digital marketing campaign. So many that it’s hard for even an experienced marketer to know what they need to do to get the best results from their campaign. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often […]

Read More »

Import Your Data Directly into Google Sheets

Import Your Data Directly into Google Sheets

We recently wrote a blog on The Power of Web Queries, a type of scheduled report in MarinOne that is hosted on a URL and automatically updated with the most recent data. These are fully customizable reports, right down to the date range, activity type and even how often the data is refreshed.  The flexible […]

Read More »

The Power of Web Queries

The Power of Web Queries

Reporting is often a mundane and repetitive task. How much time do you spend on reporting? If that answer is too much, then keep on reading. Every marketer’s dream is to spend as little time on reporting as possible. The fact is that the less time you spend on reporting, the more time you have […]

Read More »

Making the Most Out of Marin’s Automated Alerts

Making the Most Out of Marin’s Automated Alerts

From spend monitoring to ad ranking, keeping tabs on your campaign performance across your different marketing channels can be a lot of work. And because optimization is the key to a successful campaign, it’s good to stay in the know. However, most of us are not on our computers all the time, so we need […]

Read More »

Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should be Asking Right Now”

Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should be Asking Right Now”

These are unprecedented times. Whether you have cut your advertising costs and are making tough budgeting decisions, or are gearing yourself for an unexpected increase in traffic and conversions, the marketing programs you need today are different from what you were running last month. According to eMarketer, 38% of US Agency and Marketing Professional’s advertising […]

Read More »

A Search Marketer’s Survival Kit

A Search Marketer’s Survival Kit

These are challenging times. Fortunately, as a group of experienced performance marketers, we have a set of tools that we can rely on when supply and demand greatly change. Whether it is Black Friday, National Pizza Day, or the CEO emailing you a screenshot of Google search results with your ad nowhere in sight, we […]

Read More »