From spend monitoring to ad ranking, keeping tabs on your campaign performance across your different marketing channels can be a lot of work. And because optimization is the key to a successful campaign, it’s good to stay in the know. However, most of us are not on our computers all the time, so we need […]
These are unprecedented times. Whether you have cut your advertising costs and are making tough budgeting decisions, or are gearing yourself for an unexpected increase in traffic and conversions, the marketing programs you need today are different from what you were running last month. According to eMarketer, 38% of US Agency and Marketing Professional’s advertising […]
These are challenging times. Fortunately, as a group of experienced performance marketers, we have a set of tools that we can rely on when supply and demand greatly change. Whether it is Black Friday, National Pizza Day, or the CEO emailing you a screenshot of Google search results with your ad nowhere in sight, we […]
When I first started working in digital marketing, part of my training process was learning about best practices, campaign structure, and all kinds of additional tools provided by publishers and third party vendors to drive success for brands. As discussed in my previous posts, it’s important to know your brand and your customers, and to […]
Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. Like any good online recipe, we’ll start broad and dive into the details, and cover the options you have for building an excellent mixture of audience-enabled advertising campaigns. And, while you can […]
Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single brand. Advertisers are increasingly coming to understand that a good way to tackle […]
The “big three” publishers—Google, Facebook, and Amazon—operate as walled gardens by design. Sadly, they have zero incentive to share data across channels. This siloed approach is totally at odds with your goals as an advertiser—you need a single view of performance to run effective cross-channel ad campaigns. There’s an answer—our next-generation advertising solution, MarinOne, unifies […]
This is a guest post from Ashley Aptt, Account Director at 3Q Digital. A marketer’s data is as good as gold. Certainly, there are number of ways to collect data via internal and external sources. The most common data sources are first party and third party—first party data is essentially your data. It’s the information […]
Lookalike audiences are the Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]
Although it’s a great feeling when social ad campaigns are on auto-pilot, functioning automatically, and blasting out to all the audiences we’ve carefully selected, it could happen—we start seeing stunted reach, fewer clicks, and sluggish conversion rates. At these moments, it’s time to roll up our sleeves and investigate the most common culprits for dips […]
Why is important to set up your social media marketing funnel? Read our new blog to find out about the primary goal of the funnel. ow.ly/8Ict50zTJPw #socialmediamarketing
This week's Marinsiders: Marteen discusses on how to shift spend, when necessary, based on inventory levels. ow.ly/ESMU50zSphx #marinsiders pic.twitter.com/8WHrbsELYa
As consumer behavior shifts toward online shopping, did you know that ad tech can help brands enhance the home delivery experience for end-customers? ow.ly/q1uQ50zNvNI
© Marin Software All Rights Reserved
Campaign Management, Creative Optimization, Keyword Management, Landing Page Optimization, Marin Software, Quality Score, SEO