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Posts related to: ‘Campaign Management’

How to Ace Facebook Dynamic Ads Cross-Sell and Upsell Campaigns

How to Ace Facebook Dynamic Ads Cross-Sell and Upsell Campaigns

This is the first in a series of posts on the nuts and bolts of Facebook Dynamic Ads. Today, we teach you techniques you can use to entice customers to make additional purchases from your product catalog. If you’re a direct response advertiser on Facebook, by now you’ve probably heard of—or you’re already running—Dynamic Ads […]

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3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

Easter spending is on the rise. Is your 2017 Google Shopping campaign ready? If you’re a Marin customer, here are some advanced tips to help you get the most bang for your buck with your Shopping budgets. 1. Dimension Synergy Across Shopping and Search Ever wonder how your Shopping campaigns are performing compared to search? […]

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A Light at the Top of the Funnel: 3 Ways to Build Mobile Consumer Trust

A Light at the Top of the Funnel: 3 Ways to Build Mobile Consumer Trust

During the research phase of the user journey, your brand can easily turn off a consumer due to a slow loading page or a pixelated product image that’s not designed for mobile. Trust is an important aspect of any purchase, whether online or offline, and without it, you run the risk of a negative user […]

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Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

Bridging the Online and Offline Worlds: How to Set Up Offline Events for Facebook Campaigns

As online retail continues to grow, small brick-and-mortar stores are increasingly developing attractive e-commerce websites and investing in digital advertising. However, for the majority of these businesses, their lion’s share of revenue stream is still offline, in-store sales. In a former life, I owned a physical retail store. My business partner and I would debate […]

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Rake in More Revenue with a Combined Search and Social Strategy

Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

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Boom or Bust? Using Split Testing to Measure Your Facebook Marketing Performance

Boom or Bust? Using Split Testing to Measure Your Facebook Marketing Performance

You’re beaming, proud, and ready to rake in a massive amount of leads. Why? Because—you’ve got two brilliantly designed sets of ad creative and you’re ready to set ‘em loose to the hungry, scrolling consumer masses. How do you know if your campaign will be a boom or bust? Can you even test such a […]

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I Can See Clearly Now: a Nod to Transparent Data

I Can See Clearly Now: a Nod to Transparent Data

This is the final post in a series on transparency. In today’s article, we look at data transparency, why it’s important, and the elements of a transparent data model. We’ve reached the last article in our series on transparency in programmatic display advertising. For those of you just tuning in, let’s quickly recap: In How […]

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Holiday Retargeting Techniques for Marketers and Brands

Holiday Retargeting Techniques for Marketers and Brands

Holiday shopping’s in full swing. If you’re running retargeting campaigns, make sure they’re as prepared for the season as you are. Online sales are forecast to increase between seven and 10 percent over last year to as much as $117 billion. We made your list, so check it twice, and take these steps to boost campaign […]

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What Marketers Should Do Every Day Through Peak Shopping Season

What Marketers Should Do Every Day Through Peak Shopping Season

We’re headed into another peak retail season, which runs from now through Christmas Day. Considering not-so-recent trends in Shopping and mobile, many marketers are hedging their bets on this being the biggest online retail season yet. Preparation is key, and understanding what went well and what didn’t last year—and when it did and didn’t—will help guide decision-making in […]

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Advanced PPC with Transparent Automated Bidding

Advanced PPC with Transparent Automated Bidding

In PPC, there are two main approaches when it comes to bidding workflow—manual and automated. Over the years, there’s been debate among search marketers on the pros and cons of each approach. Search marketers have differing opinions on which yields the best outcomes. The Great Manual Versus Automated Debate One of the main arguments in […]

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