Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Bid Optimization’

Automatically Optimize Preferred Positions on the SERP Throughout the Day

Automatically Optimize Preferred Positions on the SERP Throughout the Day

As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […]

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The Facebook Algorithm: The Basics and How to Work With It

The Facebook Algorithm: The Basics and How to Work With It

Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting to stop your ads before they’ve had a chance to work most effectively. […]

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How to Create and Optimize Shopping Campaigns at Scale

How to Create and Optimize Shopping Campaigns at Scale

Most digital marketers with retail responsibilities are looking to run Shopping campaigns that consistently outperform their peers. In our Marin Software Retail Guide, we draw on our expertise managing global ad campaigns to unpack what you need to know to succeed with Shopping ads. Shopping Ads Continue to Boom Whether you’re starting out or you’re […]

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Marketing on Facebook: How to Create Value and Relevance

Marketing on Facebook: How to Create Value and Relevance

Marketing on Facebook is as much an art as a science. Most importantly, it’s an opportunity to curate a marketing program for full-funnel success, using a variety of ad formats and optimization tools. Among the myriad tools available to advertisers, creating relevance is a key component in achieving optimal results for your budget. In this […]

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How to Get Your Facebook Ads to Reach the People You Want to

How to Get Your Facebook Ads to Reach the People You Want to

If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. Is your bid too low? In order to run competitive campaigns in an […]

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Shop ‘til You Click: Creating Shopping Campaigns at Scale

Shop ‘til You Click: Creating Shopping Campaigns at Scale

“With Shopping, you can’t just bump bids up. Great Shopping results begin with feed design and optimization.” — Kevin Wetherby, Google Shopping Commercial Lead According to Marin’s Q4 2017 benchmark report, Shopping ads saw 8% more clicks and 31% more click share from Q3 to Q4 2017. Given the strong adoption of Shopping campaigns by […]

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How Audience Targeting Helps Refine Advertising Campaigns

How Audience Targeting Helps Refine Advertising Campaigns

Audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments. Layering “Audiences” on top of keywords drives better results than using keywords alone. Consider a few results: eharmony averaged 220% ROI after adopting an advertising strategy based on personalization and audience segments. Ancestry’s smart […]

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How to Do You in the New AdWords UI

How to Do You in the New AdWords UI

This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Everyone’s opted into the new AdWords UI, and not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Here are two screenshots: one of Facebook when I joined in 2007 and the […]

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How The Economist Increased New Subscriptions with Marin’s Social Campaign Management

How The Economist Increased New Subscriptions with Marin’s Social Campaign Management

On October 23rd at this year’s International Performance Marketing Awards (IPMA) in London, Marin Software took home the gold, winning Best Paid Social Campaign for our innovative work with The Economist. The IPMA is the largest and most prestigious ceremony in the world for paid advertising. With Marin’s experts leading the way and tapping into […]

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3 Recommended Tweaks to Your Google Shopping Campaigns

3 Recommended Tweaks to Your Google Shopping Campaigns

If you’ve stayed up to date with Google Shopping optimization techniques, you may already be doing a stellar job of creating effective and engaging campaigns. But, are you covering all bases to ensure the highest possible yields? Here are three tips and strategies to fine-tune your efforts. 1. Ensure Your Products Include Ratings One of […]

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