Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Bid Optimization’

Your Marketing Campaigns on Auto-Pilot

Your Marketing Campaigns on Auto-Pilot

These days, a data-driven marketer has to answer a lot of budget allocation questions. Where should I invest my next dollar? Am I going to hit my revenue goals? Will I spend my entire budget? Not to mention, today’s online customer journey isn’t as simple as it used to be. Consumers switch between channels (and devices) […]

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All About Amazon’s Sponsored Products Ads: Bid Optimization with Marin

All About Amazon’s Sponsored Products Ads: Bid Optimization with Marin

Amazon’s Sponsored Products ads are one of the fastest growing ad types in the industry. Marketers who’ve eagerly joined the party may wonder: how do I maximize results and continue to scale?  As Amazon adds to its native optimization features and evolves its offering, marketers can leverage Marin’s patented automated bidding algorithm on Amazon Sponsored […]

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Built to Last: What Automated Bidding Can Do for You

Built to Last: What Automated Bidding Can Do for You

When I first started working in digital marketing, part of my training process was learning about best practices, campaign structure, and all kinds of additional tools provided by publishers and third party vendors to drive success for brands. As discussed in my previous posts, it’s important to know your brand and your customers, and to […]

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Kiwi.com Arrives at 28% More Conversions with MarinOne Bidding

Kiwi.com Arrives at 28% More Conversions with MarinOne Bidding

In the highly competitive travel booking space, Kiwi wasn’t hitting their goals. The Kiwi teams were also spending countless hours analyzing campaign data to determine the appropriate bid strategy based on campaign targets. Marin’s performance marketing experts provided extensive guidance and consultation to ensure MarinOne Bidding—with its “always-on” responsive algorithm—delivered what Kiwi wanted. The results? […]

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How Premier Farnell Grew Revenue Incrementally with MarinOne Bidding

How Premier Farnell Grew Revenue Incrementally with MarinOne Bidding

Premier Farnell faced the constant challenge of operating its paid search and shopping campaigns at scale. With over 40 markets selling over 900,000 electronic components, it needed to ensure the best possible performance from their digital marketing campaigns. Thanks to MarinOne’s bidding technology, Premier Farnell identified opportunities for increasing account performance, with immediate improvements in […]

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How to Make Split Testing Integral to Your Digital Advertising Strategy

How to Make Split Testing Integral to Your Digital Advertising Strategy

You’ve heard about the value of testing. You may even incorporate testing every now and then into your digital advertising campaigns. But, is it a routine part of your “doing business” as a digital marketer? If you’re just now hopping onto the testing bandwagon or want to make it a regular thing but don’t know […]

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Running an A/B Test with Google Drafts and Experiments

Running an A/B Test with Google Drafts and Experiments

When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on […]

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7 Marketing Tips to Attract Wedding Gift Purchasers

7 Marketing Tips to Attract Wedding Gift Purchasers

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Summer’s finally here. For most of our weekends that means one thing—weddings. Spring through summer is well known as wedding season in the US, and for digital advertisers, the industry can be a lucrative one. But how about for those of us […]

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Automatically Optimize Preferred Positions on the SERP Throughout the Day

Automatically Optimize Preferred Positions on the SERP Throughout the Day

As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […]

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The Facebook Algorithm: The Basics and How to Work With It

The Facebook Algorithm: The Basics and How to Work With It

Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting to stop your ads before they’ve had a chance to work most effectively. […]

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