Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Bid Optimization’

How to Improve Lead Quality with Marin Software

How to Improve Lead Quality with Marin Software

“How can I improve the quality of leads for my sales team?” It’s a question I hear in nearly every conversation with a lead-focused marketer. Coupled with measuring ROI and longer sales cycles, difficulty obtaining enough quality leads is an ongoing battle for marketers in the automotive, real estate, B2B, insurance, and finance industries. The […]

Read More »

When Smart Bidding Is Not the Smart Choice

When Smart Bidding Is Not the Smart Choice

Consumer behavior has been forced to immediately change as a result of COVID-19, and change on a massive scale. The transformation in consumer consumption is fluid, and we can expect it to continuously evolve over the coming weeks and months. For us marketing professionals, it poses the opportunity to shift and re-align to meet the […]

Read More »

Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should be Asking Right Now”

Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should be Asking Right Now”

These are unprecedented times. Whether you have cut your advertising costs and are making tough budgeting decisions, or are gearing yourself for an unexpected increase in traffic and conversions, the marketing programs you need today are different from what you were running last month. According to eMarketer, 38% of US Agency and Marketing Professional’s advertising […]

Read More »

A Search Marketer’s Survival Kit

A Search Marketer’s Survival Kit

These are challenging times. Fortunately, as a group of experienced performance marketers, we have a set of tools that we can rely on when supply and demand greatly change. Whether it is Black Friday, National Pizza Day, or the CEO emailing you a screenshot of Google search results with your ad nowhere in sight, we […]

Read More »

Adapting to the Stay at Home Economy

Adapting to the Stay at Home Economy

We are in uncharted waters. The changes from Covid-19 are already widespread and they will be long-lasting. Like many other companies, we at Marin have been dealing with working from home, canceled travel plans and figuring out distance learning. I just got off a conference call with 30 kindergarteners and I have to admit it […]

Read More »

Smart Bidding vs. Marin Bidding – What’s the Difference?

Smart Bidding vs. Marin Bidding – What’s the Difference?

In the world of search marketing, we are all very familiar with Google’s Smart Bidding. It combines machine learning and contextual signals to optimize bids at the auction level, and incorporates billions of data signals to calculate the likelihood of a conversion, based on the performance targets that have been set. There are also a […]

Read More »

5 Ways to Outsmart Smart Bidding

5 Ways to Outsmart Smart Bidding

As digital marketers, we know that Google has implemented a lot of machine learning features into its bidding platform in recent years. We’re at a point where you can create campaigns in Google Ads and the search giant will pretty much optimize everything for you. Smart Bidding, in particular, optimizes your bids to maximize conversions, […]

Read More »

3 Awesome Automations You Can Do With Marin

3 Awesome Automations You Can Do With Marin

Automation should be a key part of any marketer’s toolkit, reducing time spent on repetitive tasks and avoiding missed opportunities. Marin’s automation features will help free up your marketing team’s time from performing mundane work, and give them the capacity to brainstorm new ideas and boost productivity in other areas. These tools do a lot […]

Read More »

All About Amazon’s Sponsored Products Ads: Bid Optimization with Marin

All About Amazon’s Sponsored Products Ads: Bid Optimization with Marin

Amazon’s Sponsored Products ads are one of the fastest growing ad types in the industry. Marketers who’ve eagerly joined the party may wonder: how do I maximize results and continue to scale?  As Amazon adds to its native optimization features and evolves its offering, marketers can leverage Marin’s patented automated bidding algorithm on Amazon Sponsored […]

Read More »

Built to Last: What Automated Bidding Can Do for You

Built to Last: What Automated Bidding Can Do for You

When I first started working in digital marketing, part of my training process was learning about best practices, campaign structure, and all kinds of additional tools provided by publishers and third party vendors to drive success for brands. As discussed in my previous posts, it’s important to know your brand and your customers, and to […]

Read More »