Marketing Insights
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Posts related to: ‘Bid Optimization’

How to Make Split Testing Integral to Your Digital Advertising Strategy

How to Make Split Testing Integral to Your Digital Advertising Strategy

You’ve heard about the value of testing. You may even incorporate testing every now and then into your digital advertising campaigns. But, is it a routine part of your “doing business” as a digital marketer? If you’re just now hopping onto the testing bandwagon or want to make it a regular thing but don’t know […]

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Running an A/B Test with Google Drafts and Experiments

Running an A/B Test with Google Drafts and Experiments

When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on […]

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7 Marketing Tips to Attract Wedding Gift Purchasers

7 Marketing Tips to Attract Wedding Gift Purchasers

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Summer’s finally here. For most of our weekends that means one thing—weddings. Spring through summer is well known as wedding season in the US, and for digital advertisers, the industry can be a lucrative one. But how about for those of us […]

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Automatically Optimize Preferred Positions on the SERP Throughout the Day

Automatically Optimize Preferred Positions on the SERP Throughout the Day

As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […]

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The Facebook Algorithm: The Basics and How to Work With It

The Facebook Algorithm: The Basics and How to Work With It

Like all algorithms, Facebook’s collects a certain amount of data and analyzes it before stabilizing performance and delivering the best results. So, while your ad sets are in this “learning phase,” you may see fluctuations in performance, which might make it tempting to stop your ads before they’ve had a chance to work most effectively. […]

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How to Create and Optimize Shopping Campaigns at Scale

How to Create and Optimize Shopping Campaigns at Scale

Most digital marketers with retail responsibilities are looking to run Shopping campaigns that consistently outperform their peers. In our Marin Software Retail Guide, we draw on our expertise managing global ad campaigns to unpack what you need to know to succeed with Shopping ads. Shopping Ads Continue to Boom Whether you’re starting out or you’re […]

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Marketing on Facebook: How to Create Value and Relevance

Marketing on Facebook: How to Create Value and Relevance

Marketing on Facebook is as much an art as a science. Most importantly, it’s an opportunity to curate a marketing program for full-funnel success, using a variety of ad formats and optimization tools. Among the myriad tools available to advertisers, creating relevance is a key component in achieving optimal results for your budget. In this […]

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How to Get Your Facebook Ads to Reach the People You Want to

How to Get Your Facebook Ads to Reach the People You Want to

If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. Is your bid too low? In order to run competitive campaigns in an […]

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Shop ‘til You Click: Creating Shopping Campaigns at Scale

Shop ‘til You Click: Creating Shopping Campaigns at Scale

“With Shopping, you can’t just bump bids up. Great Shopping results begin with feed design and optimization.” — Kevin Wetherby, Google Shopping Commercial Lead According to Marin’s Q4 2017 benchmark report, Shopping ads saw 8% more clicks and 31% more click share from Q3 to Q4 2017. Given the strong adoption of Shopping campaigns by […]

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How Audience Targeting Helps Refine Advertising Campaigns

How Audience Targeting Helps Refine Advertising Campaigns

Audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments. Layering “Audiences” on top of keywords drives better results than using keywords alone. Consider a few results: eharmony averaged 220% ROI after adopting an advertising strategy based on personalization and audience segments. Ancestry’s smart […]

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