Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Bid Optimization’

Shop ‘til You Click: Creating Shopping Campaigns at Scale

Shop ‘til You Click: Creating Shopping Campaigns at Scale

“With Shopping, you can’t just bump bids up. Great Shopping results begin with feed design and optimization.” — Kevin Wetherby, Google Shopping Commercial Lead According to Marin’s Q4 2017 benchmark report, Shopping ads saw 8% more clicks and 31% more click share from Q3 to Q4 2017. Given the strong adoption of Shopping campaigns by […]

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How Audience Targeting Helps Refine Advertising Campaigns

How Audience Targeting Helps Refine Advertising Campaigns

Audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments. Layering “Audiences” on top of keywords drives better results than using keywords alone. Consider a few results: eharmony averaged 220% ROI after adopting an advertising strategy based on personalization and audience segments. Ancestry’s smart […]

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How to Do You in the New AdWords UI

How to Do You in the New AdWords UI

This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Everyone’s opted into the new AdWords UI, and not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Here are two screenshots: one of Facebook when I joined in 2007 and the […]

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How The Economist Increased New Subscriptions with Marin’s Social Campaign Management

How The Economist Increased New Subscriptions with Marin’s Social Campaign Management

On October 23rd at this year’s International Performance Marketing Awards (IPMA) in London, Marin Software took home the gold, winning Best Paid Social Campaign for our innovative work with The Economist. The IPMA is the largest and most prestigious ceremony in the world for paid advertising. With Marin’s experts leading the way and tapping into […]

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3 Recommended Tweaks to Your Google Shopping Campaigns

3 Recommended Tweaks to Your Google Shopping Campaigns

If you’ve stayed up to date with Google Shopping optimization techniques, you may already be doing a stellar job of creating effective and engaging campaigns. But, are you covering all bases to ensure the highest possible yields? Here are three tips and strategies to fine-tune your efforts. 1. Ensure Your Products Include Ratings One of […]

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Why You Shouldn’t Change a Thing in Your Holiday Search Strategy

Why You Shouldn’t Change a Thing in Your Holiday Search Strategy

This is a guest post from Laura Stiles, Manager of Digital Advertising at Wheelhouse DMG. Did You Know According to the National Retail Federation, by October, 55% of consumers will have already begun researching their holiday purchases. So, if you’ve been scouring the internet looking for new strategies to adopt this holiday season, look no […]

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How to Perfect Your Conversion Ad Campaign

How to Perfect Your Conversion Ad Campaign

Brand awareness campaigns on Facebook are great—they allow you to improve the visibility of your brand and products, and enlarge your fan base. But, when it comes to driving users to perform specific actions on your website or app, conversion campaigns are your best allies! Unlike branding campaigns, conversion campaigns usually need not only a […]

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The Value of Optimizing Ad Set Budget Allocation

The Value of Optimizing Ad Set Budget Allocation

Digital marketers continually pursue optimal performance. This is especially true for ad budgets—the foundation on which audiences and creatives are built. The more efficiently marketers can allocate budget towards performing audiences, the more likely they’ll see positive returns on investment. That said, monitoring and managing audience budgets is a manual task that can quickly grow […]

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How to Use Customer Match & Similar Audiences to Drive Holiday Sales

How to Use Customer Match & Similar Audiences to Drive Holiday Sales

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. With Q4 right around the corner, the big question is, “How can I drive more sales this holiday season?” Everyone wants to increase revenue, plus look for new and efficient ways to do so. Today we’ll focus on how you can leverage […]

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Facebook Flexible Placements: The Why and How

Facebook Flexible Placements: The Why and How

You may have noticed the trend towards Facebook flexible placements (i.e., placement optimization). Are these worth incorporating into your account? In this article, we cover the main advantages of placement optimization and why you should include it in your marketing strategy. The benefits sound a lot like common business goals: timesaving, efficiency, and expanded reach. […]

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