Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Bid Optimization’

Upgrade your performance with Autopilot bidding

Upgrade your performance with Autopilot bidding

The search for better performance never stops. To help our customers get the most out their digital marketing dollar we have upgraded our optimization tools. MarinOne Bidding is our newest bidding solution that delivers peak performance, improved accuracy, faster bid calculations and increased scale.  Customers upgrading to MarinOne bidding from the previous version saw a […]

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Getting the most from your marketing dollars

Getting the most from your marketing dollars

In the world of pay-per-click advertising, the (often) multi-million dollar questions you’re always trying to answer are: What should I be spending on different parts of my programs? What will I get in return? How should I assign these budgets to each campaign?  Answering these questions can be challenging. Often, this involves looking at historical […]

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Automated Optimization for Apple Search Ads

Automated Optimization for Apple Search Ads

Apple Search Ads is a fast-growing marketing channel seeing increased adoption and greater chunks of advertising budgets. Did you know that MarinOne offers reporting and bidding for Apple Search Ads?  In this article, we’ll spell out some of the more advanced and automated ways our advertisers optimize their Apple Search Ad budget.  Full Funnel Optimization […]

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Marin Connects the Big Four Publishers

Marin Connects the Big Four Publishers

Who Are the Big Four? The digital marketing landscape has become more and more consolidated into “The Big Four” publishers — Amazon, Apple, Facebook, and Google. These entities have a vested interest in keeping each other at arm’s length and they will continue to silo their data from each other. This means if you are […]

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How to Improve Lead Quality with Marin Software

How to Improve Lead Quality with Marin Software

“How can I improve the quality of leads for my sales team?” It’s a question I hear in nearly every conversation with a lead-focused marketer. Coupled with measuring ROI and longer sales cycles, difficulty obtaining enough quality leads is an ongoing battle for marketers in the automotive, real estate, B2B, insurance, and finance industries. The […]

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When Smart Bidding Is Not the Smart Choice

When Smart Bidding Is Not the Smart Choice

Consumer behavior has been forced to immediately change as a result of COVID-19, and change on a massive scale. The transformation in consumer consumption is fluid, and we can expect it to continuously evolve over the coming weeks and months. For us marketing professionals, it poses the opportunity to shift and re-align to meet the […]

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Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should be Asking Right Now”

Upcoming Webinar: “COVID-19 Checklist – 10 Questions Digital Marketers Should be Asking Right Now”

These are unprecedented times. Whether you have cut your advertising costs and are making tough budgeting decisions, or are gearing yourself for an unexpected increase in traffic and conversions, the marketing programs you need today are different from what you were running last month. According to eMarketer, 38% of US Agency and Marketing Professional’s advertising […]

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A Search Marketer’s Survival Kit

A Search Marketer’s Survival Kit

These are challenging times. Fortunately, as a group of experienced performance marketers, we have a set of tools that we can rely on when supply and demand greatly change. Whether it is Black Friday, National Pizza Day, or the CEO emailing you a screenshot of Google search results with your ad nowhere in sight, we […]

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Adapting to the Stay at Home Economy

Adapting to the Stay at Home Economy

We are in uncharted waters. The changes from Covid-19 are already widespread and they will be long-lasting. Like many other companies, we at Marin have been dealing with working from home, canceled travel plans and figuring out distance learning. I just got off a conference call with 30 kindergarteners and I have to admit it […]

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Smart Bidding vs. Marin Bidding – What’s the Difference?

Smart Bidding vs. Marin Bidding – What’s the Difference?

In the world of search marketing, we are all very familiar with Google’s Smart Bidding. It combines machine learning and contextual signals to optimize bids at the auction level, and incorporates billions of data signals to calculate the likelihood of a conversion, based on the performance targets that have been set. There are also a […]

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