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Posts related to: ‘Bid Optimization’

Key Takeaways from SMX Advanced 2017 in Seattle

Key Takeaways from SMX Advanced 2017 in Seattle

Over 1,300 people and 60 exhibitors traveled to Seattle from June 12-14 to attend SMX Advanced. This year’s event kicked off with a rooftop networking reception for SEO and SEM professionals. An overcast sky and arctic winds couldn’t dampen the crowd’s enthusiasm for topics like bidding strategies, attribution models, and audience targeting. Search and social […]

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SKAGs in the Time of Google Exact Match Close Variants

SKAGs in the Time of Google Exact Match Close Variants

On March 17th, Google announced its intention to expand close keyword variation matching for exact match keywords to include additional rewording and reordering. In other words, exact match keywords would be eligible to match to more search queries. Google argues that this update will assist advertisers in finding the right keywords to bid on, saving […]

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Budget Algo Optimizer: Automatically Adjust Budgets to Top-performing Audiences

Budget Algo Optimizer: Automatically Adjust Budgets to Top-performing Audiences

We’re currently running a closed beta of our Budget Algo Optimizer. With this new feature, Marin Social’s data science team has developed a proprietary algorithm that allows you to automatically adjust budgets within your ad sets based on top-performing audiences. When paired with CPA bid rules, the budget algorithm increases efficiency of your Facebook campaigns […]

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Google Exact Match ‘Close Variants’: a Big Win for Search Marketing

Google Exact Match ‘Close Variants’: a Big Win for Search Marketing

Search marketing is not unlike fishing. If keywords are the bait, then match types are the technique. Google, then, is the world’s largest ocean. Millions of marketers trust it to provide lots of customers, at cost low enough to turn a profit. So, any change to this ecosystem is heavily scrutinized, and sometimes criticized, when […]

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3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

3 Egg-cellent Ways to Boost Your Shopping Efforts This Easter

Easter spending is on the rise. Is your 2017 Google Shopping campaign ready? If you’re a Marin customer, here are some advanced tips to help you get the most bang for your buck with your Shopping budgets. 1. Dimension Synergy Across Shopping and Search Ever wonder how your Shopping campaigns are performing compared to search? […]

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Facebook Advanced Custom Audiences: The Power of Qualified Visits

Facebook Advanced Custom Audiences: The Power of Qualified Visits

In midsummer 2016, Facebook rolled out the ability to add an advanced extra layer onto their Website Custom Audiences. This additional layer now means you can capture users by the number of times they visited a certain web page, or the amount of time spent on your website or web page. This has given advertisers […]

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9 Essentials for Your Social Advertising Campaigns, Part 3

9 Essentials for Your Social Advertising Campaigns, Part 3

Episode 3: Tracking and Optimization This is the third and final part of a series that explores all the things social marketers should do when setting up their social ad campaigns. In our previous posts, we discussed account structure and creative, and targeting and bidding. Without conversion measurement and continual improvement, your Facebook campaigns won’t realize their […]

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9 Essentials for Your Social Advertising Campaigns, Part 2

9 Essentials for Your Social Advertising Campaigns, Part 2

Episode 2: Targeting and Bidding This is a three-part series that explores all the things social marketers should do when setting up their social ad campaigns. In our second post, we look at best practices to target effectively and bid for the greatest ROI. For the first three tips see our previous article on account structure […]

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Rake in More Revenue with a Combined Search and Social Strategy

Rake in More Revenue with a Combined Search and Social Strategy

We all know the two most popular websites in the world right now—Google and Facebook. On any given day, people are performing close to 3 billion Google searches, and over a quarter of the world’s population use Facebook. Bing is also growing fast and is now a major SEM contender.     Advertisers have much […]

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Product Listing Ads for the Uninitiated

Product Listing Ads for the Uninitiated

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re […]

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