Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Bid Optimization’

5 Ways to Outsmart Smart Bidding

5 Ways to Outsmart Smart Bidding

As digital marketers, we know that Google has implemented a lot of machine learning features into its bidding platform in recent years. We’re at a point where you can create campaigns in Google Ads and the search giant will pretty much optimize everything for you. Smart Bidding, in particular, optimizes your bids to maximize conversions, […]

Read More »

3 Awesome Automations You Can Do With Marin

3 Awesome Automations You Can Do With Marin

Automation should be a key part of any marketer’s toolkit, reducing time spent on repetitive tasks and avoiding missed opportunities. Marin’s automation features will help free up your marketing team’s time from performing mundane work, and give them the capacity to brainstorm new ideas and boost productivity in other areas. These tools do a lot […]

Read More »

All About Amazon’s Sponsored Products Ads: Bid Optimization with Marin

All About Amazon’s Sponsored Products Ads: Bid Optimization with Marin

Amazon’s Sponsored Products ads are one of the fastest growing ad types in the industry. Marketers who’ve eagerly joined the party may wonder: how do I maximize results and continue to scale?  As Amazon adds to its native optimization features and evolves its offering, marketers can leverage Marin’s patented automated bidding algorithm on Amazon Sponsored […]

Read More »

Built to Last: What Automated Bidding Can Do for You

Built to Last: What Automated Bidding Can Do for You

When I first started working in digital marketing, part of my training process was learning about best practices, campaign structure, and all kinds of additional tools provided by publishers and third party vendors to drive success for brands. As discussed in my previous posts, it’s important to know your brand and your customers, and to […]

Read More »

Kiwi.com Arrives at 28% More Conversions with MarinOne Bidding

Kiwi.com Arrives at 28% More Conversions with MarinOne Bidding

In the highly competitive travel booking space, Kiwi wasn’t hitting their goals. The Kiwi teams were also spending countless hours analyzing campaign data to determine the appropriate bid strategy based on campaign targets. Marin’s performance marketing experts provided extensive guidance and consultation to ensure MarinOne Bidding—with its “always-on” responsive algorithm—delivered what Kiwi wanted. The results? […]

Read More »

How Premier Farnell Grew Revenue Incrementally with MarinOne Bidding

How Premier Farnell Grew Revenue Incrementally with MarinOne Bidding

Premier Farnell faced the constant challenge of operating its paid search and shopping campaigns at scale. With over 40 markets selling over 900,000 electronic components, it needed to ensure the best possible performance from their digital marketing campaigns. Thanks to MarinOne’s bidding technology, Premier Farnell identified opportunities for increasing account performance, with immediate improvements in […]

Read More »

How to Make Split Testing Integral to Your Digital Advertising Strategy

How to Make Split Testing Integral to Your Digital Advertising Strategy

You’ve heard about the value of testing. You may even incorporate testing every now and then into your digital advertising campaigns. But, is it a routine part of your “doing business” as a digital marketer? If you’re just now hopping onto the testing bandwagon or want to make it a regular thing but don’t know […]

Read More »

Running an A/B Test with Google Drafts and Experiments

Running an A/B Test with Google Drafts and Experiments

When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on […]

Read More »

7 Marketing Tips to Attract Wedding Gift Purchasers

7 Marketing Tips to Attract Wedding Gift Purchasers

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Summer’s finally here. For most of our weekends that means one thing—weddings. Spring through summer is well known as wedding season in the US, and for digital advertisers, the industry can be a lucrative one. But how about for those of us […]

Read More »

Automatically Optimize Preferred Positions on the SERP Throughout the Day

Automatically Optimize Preferred Positions on the SERP Throughout the Day

As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […]

Read More »