Marketing Insights
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Posts related to: ‘Audience Data’

5 Ways to Improve Your Facebook Reach

5 Ways to Improve Your Facebook Reach

Increasing the reach of your Facebook campaigns can be challenging due to a variety of factors outside of your control as a digital marketer, such as spending more money, changing your end goal, or altering the Facebook algorithm. Since updating campaigns based on those components is usually unrealistic, you can consider these five  recommendations–all of […]

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How to Improve Lead Quality with Marin Software

How to Improve Lead Quality with Marin Software

“How can I improve the quality of leads for my sales team?” It’s a question I hear in nearly every conversation with a lead-focused marketer. Coupled with measuring ROI and longer sales cycles, difficulty obtaining enough quality leads is an ongoing battle for marketers in the automotive, real estate, B2B, insurance, and finance industries. The […]

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How to Build a Social Media Marketing Funnel

How to Build a Social Media Marketing Funnel

Setting up a funnel for your social media channels is a vital step for sustainable, long-term growth. For marketers, it’s valuable to understand the path that your customers move through at each point of the user journey, from the moment they become aware of your brand, to their first purchase, to their evolution into a […]

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A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

A Recipe for Making the Best Use of Audiences In Your Ad Campaigns

Audience targeting is much like cooking—with the right ingredients, a few adjustments, and seasoning to taste, you can create something hearty and enticing. Like any good online recipe, we’ll start broad and dive into the details, and cover the options you have for building an excellent mixture of audience-enabled advertising campaigns. And, while you can […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Consumers double their retailer apps Shoppers are on the move, smartphone in hand. To keep pace, […]

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The California Consumer Privacy Act and What It Means for Digital Marketers

The California Consumer Privacy Act and What It Means for Digital Marketers

“Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To address mounting fears, California passed the Consumer Privacy Act (CCPA), […]

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Efficient Advertising with Privacy Protection

Efficient Advertising with Privacy Protection

Amidst a shaky GDPR rollout, we saw a number of industry changes (in addition to big shifts earlier this year) that impact measurement and tracking: Apple announced Intelligent Tracking Prevention (ITP) phase 2.   Google will roll out Parallel Tracking this fall.   Google deprecated the user ID field from DoubleClick Campaign Manager premium reports, […]

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Using First Party Data in Your Digital Marketing Strategy

Using First Party Data in Your Digital Marketing Strategy

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. A marketer’s data is as good as gold. Certainly, there are number of ways to collect data via internal and external sources. The most common data sources are first party and third party—first party data is essentially your data. It’s the information […]

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The Key Elements of Successful Audience Optimization

The Key Elements of Successful Audience Optimization

Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what things should you keep in mind to maximize the effectiveness of your campaigns? In this article, we discuss the main elements of audience optimization and how to set your social campaigns up for […]

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How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

Lookalike audiences are the Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]

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