Marketing Insights
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Posts related to: ‘Audience Data’

How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

Lookalike audiences are thee Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]

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Mobile Consumers & Their Holiday Shopping Habits

Mobile Consumers & Their Holiday Shopping Habits

This is a guest post from Emily Hodges, Marketing and Public Relations Manager at Kiip. We’re four months out from the holiday season. Yet, in the ad industry, we all know that brands are already plotting their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the […]

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Similar Audiences + Customer Match: Google Ramps up First-Party Data Capabilities

Similar Audiences + Customer Match: Google Ramps up First-Party Data Capabilities

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. A few months ago, Google unveiled a new tool that allows advertisers to interact directly with an audience across the search, Gmail, and YouTube networks. That tool was Customer Match (See my previous post about setup tips). With this feature, advertisers could […]

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Identify and Convert Your Most Valuable Audiences Across Channels

Identify and Convert Your Most Valuable Audiences Across Channels

Global mobile trends all point to the same conclusion – operating in channel-specific silos no longer works, and now’s the time for marketers to implement a strong cross-channel marketing strategy. If you subscribe to this blog (and if you don’t, see that second little box on the right), you already know we’ve been evangelizing the […]

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The Continuing Adventures of Cross-Channel Marketing: The Latest Performance Data

The Continuing Adventures of Cross-Channel Marketing: The Latest Performance Data

When we looked at performance marketing data from the first quarter of 2016, one thing became clear: cross-channel, cross-device targeting remains the most powerful differentiator for profitable marketing strategies. To create our quarterly benchmark reports, we sample the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad […]

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What Can Online Retailers Expect This <br>Mother’s Day?

What Can Online Retailers Expect This
Mother’s Day?

Mother’s Day is almost here! With flowers, cards, and family visits close at hand, many brick and mortar retailers are gearing up for the shopping spike. The season of maternal appreciation extends to online retailers, who are also gussying up their search, social, and display campaigns to attract consumers around the world. How did online […]

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How to Improve Shopping Performance with Segmentation

How to Improve Shopping Performance with Segmentation

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Last month, I discussed how to use proper segmentation to optimize the performance of Dynamic Search Ads campaigns and why segmentation is vital for success. Segmentation also plays a large part in the success of shopping campaigns. If you’re not already familiar, […]

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Google Analytics 360 Suite – Validating an Entire Industry

Google Analytics 360 Suite – Validating an Entire Industry

Thank you, Google! Your announcement of the Google Analytics 360 Suite is industry-wide confirmation that enterprise level marketing tools are necessary in order to get the most out of your advertising dollars. Of course, Marin Software has known this all along and believes marketers of all sizes can benefit from these tools. All marketers want […]

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Re-engage Mobile App Users with AdWords

Re-engage Mobile App Users with AdWords

Google AdWords now lets you upload both Identifiers for Advertising (IDFAs) and advertising IDs in bulk so that you can target your mobile app users using the Google Display Network. Although you can use this feature to solicit new users under the right circumstances, its chief use is re-engaging your mobile app users. After all, […]

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Plotting the Retail Success of March Madness

Plotting the Retail Success of March Madness

Every year, March Madness fever consumes millions of sports fans across America. Productivity plummets across workplaces, as employees catch a few minutes of the game on their computer or phone. In fact, it’s estimated that companies lose millions, if not billions, annually during the March Madness productivity dip. For sports retailers, is there another story? […]

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