Marketing Insights
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Posts related to: ‘Audience Data’

How Audience Targeting Helps Refine Advertising Campaigns

How Audience Targeting Helps Refine Advertising Campaigns

Audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments. Layering “Audiences” on top of keywords drives better results than using keywords alone. Consider a few results: eharmony averaged 220% ROI after adopting an advertising strategy based on personalization and audience segments. Ancestry’s smart […]

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Our Top 4 Predictions for Digital Marketing in 2018

Our Top 4 Predictions for Digital Marketing in 2018

Where did 2017 go? And can you believe we’re talking about 2018 already? I guess it’s never too early to plan ahead, especially in marketing. As conferences like DMEXCO 2017 revealed, topics such as influencer marketing, attribution, and data-driven advertising remain at the forefront of advertisers’ hearts and minds. Based on current trends and industry […]

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Finding Your Ideal Audience: Targeted Ads for Customer Acquisition

Finding Your Ideal Audience: Targeted Ads for Customer Acquisition

Google research shows that if you’re a search advertiser, you may be missing over 70% of potential mobile shoppers by relying on demographic targeting alone. On the other hand, if users are already familiar with your brand, they’re 20% more likely to convert. How do you get people to discover you in the first place? […]

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Cognitive Marketing, Audiences, and Social Content at Marin Masters 2017

Cognitive Marketing, Audiences, and Social Content at Marin Masters 2017

As the dust settles on Marin Masters 2017, we stepped back and reviewed the core themes from our annual customer summit in San Francisco and New York. This is our first article in a two-part series. Cognitive Marketing Christopher Penn of Shift Communications, our keynote speaker in New York, addressed how AI is redefining marketing […]

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How to Use Customer Match & Similar Audiences to Drive Holiday Sales

How to Use Customer Match & Similar Audiences to Drive Holiday Sales

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. With Q4 right around the corner, the big question is, “How can I drive more sales this holiday season?” Everyone wants to increase revenue, plus look for new and efficient ways to do so. Today we’ll focus on how you can leverage […]

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How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

Lookalike audiences are thee Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]

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Mobile Consumers & Their Holiday Shopping Habits

Mobile Consumers & Their Holiday Shopping Habits

This is a guest post from Emily Hodges, Marketing and Public Relations Manager at Kiip. We’re four months out from the holiday season. Yet, in the ad industry, we all know that brands are already plotting their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the […]

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Similar Audiences + Customer Match: Google Ramps up First-Party Data Capabilities

Similar Audiences + Customer Match: Google Ramps up First-Party Data Capabilities

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. A few months ago, Google unveiled a new tool that allows advertisers to interact directly with an audience across the search, Gmail, and YouTube networks. That tool was Customer Match (See my previous post about setup tips). With this feature, advertisers could […]

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Identify and Convert Your Most Valuable Audiences Across Channels

Identify and Convert Your Most Valuable Audiences Across Channels

Global mobile trends all point to the same conclusion – operating in channel-specific silos no longer works, and now’s the time for marketers to implement a strong cross-channel marketing strategy. If you subscribe to this blog (and if you don’t, see that second little box on the right), you already know we’ve been evangelizing the […]

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The Continuing Adventures of Cross-Channel Marketing: The Latest Performance Data

The Continuing Adventures of Cross-Channel Marketing: The Latest Performance Data

When we looked at performance marketing data from the first quarter of 2016, one thing became clear: cross-channel, cross-device targeting remains the most powerful differentiator for profitable marketing strategies. To create our quarterly benchmark reports, we sample the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad […]

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