Marketing Insights
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Posts related to: ‘Attribution’

How to Scope an Incremental Lift Analysis Across Search and Social

How to Scope an Incremental Lift Analysis Across Search and Social

How do you know how well your unified search and social advertising efforts are working? To answer this question, an incremental lift analysis is a must. What’s an Incremental Lift Test? Incremental revenue is earnings you wouldn’t have gained without a specific campaign. An incremental lift analysis, then, assesses the average revenue from two groups: People […]

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Why Bother with View-Through Attribution?

Why Bother with View-Through Attribution?

How do you measure the impact of influence? More importantly, what’s the best way to measure such a fuzzy concept using an analytical approach? As marketers have been complementing their bread-and-butter search advertising efforts by adding new tactics into the marketing mix—whether it’s social media native ads, rich media banners, mobile in-app interstitials, or desktop […]

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Your Guilt-Free Webinar Binge Watching List for This Summer

Your Guilt-Free Webinar Binge Watching List for This Summer

Summer. It’s the time of year when I get serious about my binge watching. All of my shows are off the air, and I have precisely two months between the airing of the finale of Game of Thrones (Cleganebowl will be a thing) and Nathan Adrian’s first swim in the Rio Olympics. But I would […]

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5 Ways to Drive More Customers in a Mobile-First World

5 Ways to Drive More Customers in a Mobile-First World

According to eMarketer, over 70% of U.S. paid search spend will be mobile by 2017. And yet, optimizing mobile advertising and seeing significant ROI on it remains a crucible for many in the digital advertising world. We joined our technology partner DialogTech at the end of April for a webinar about how search marketers can […]

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Identify and Convert Your Most Valuable Audiences Across Channels

Identify and Convert Your Most Valuable Audiences Across Channels

Global mobile trends all point to the same conclusion – operating in channel-specific silos no longer works, and now’s the time for marketers to implement a strong cross-channel marketing strategy. If you subscribe to this blog (and if you don’t, see that second little box on the right), you already know we’ve been evangelizing the […]

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The Continuing Adventures of Cross-Channel Marketing: The Latest Performance Data

The Continuing Adventures of Cross-Channel Marketing: The Latest Performance Data

When we looked at performance marketing data from the first quarter of 2016, one thing became clear: cross-channel, cross-device targeting remains the most powerful differentiator for profitable marketing strategies. To create our quarterly benchmark reports, we sample the Marin Global Online Advertising Index, composed of advertisers who invest more than $7 billion in annualized ad […]

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Digital Advertising in 2015 – Mobile Is Crushing It

Digital Advertising in 2015 – Mobile Is Crushing It

2015 was a banner year for mobile. Continuing its ascent into the status of omnipresent being, global smartphone adoption reached an all-time high last year and shows no signs of slowing down. Thanks to this rapid expansion of smartphone usage around the world, advertisers now have an opportunity to reach consumers even more easily. We […]

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Google Analytics 360 Suite – Validating an Entire Industry

Google Analytics 360 Suite – Validating an Entire Industry

Thank you, Google! Your announcement of the Google Analytics 360 Suite is industry-wide confirmation that enterprise level marketing tools are necessary in order to get the most out of your advertising dollars. Of course, Marin Software has known this all along and believes marketers of all sizes can benefit from these tools. All marketers want […]

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Revealing the Value of Assisted Conversions

Revealing the Value of Assisted Conversions

General conversion metrics about your visitors only tell part of the story. In reality, there are many steps a visitor might have taken before converting on your site. How do you measure the value of your upper-funnel prospecting campaigns, and determine whether they’re providing incremental benefit and driving last-touch attribution and conversion? What Are Assisted […]

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IBC Hotels – Improved Tracking, Reach, and Attribution

IBC Hotels – Improved Tracking, Reach, and Attribution

“It makes my job a lot easier, and now I don’t have to spend all day combing through spreadsheet after spreadsheet, trying to figure out where a booking value came from because it’s nowhere in my system.” – Kevin High / Digital Marketing Manager, IBC Hotels IBC Hotels had a retargeting problem. Not only were […]

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