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Posts related to: ‘Attribution’

4 Tactics for Growing Online-to-Offline Conversions

4 Tactics for Growing Online-to-Offline Conversions

While we may live in a digital world, offline sales still drive the bulk of the consumer economy. To be successful in today’s hyper-saturated world of search, marketers must optimize not only for what happens online, but also for those highly valuable online to offline conversions. Here are some tips on how to drive more […]

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Marin Tracker

Marin Tracker

Conversion Tracking Is Getting Harder It’s clear that conversion tracking is vital to your digital advertising. It ensures that advertisers know where an install or purchase (or really any other data point) originated from, which helps determine the quality of the source. It also offers a better understanding of campaign performance for future optimization. But, […]

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Offline Connect: Tie Your In-Store Transactions to Your Online Advertising Efforts

Offline Connect: Tie Your In-Store Transactions to Your Online Advertising Efforts

Advertisers continue to look for the best ways to measure the impact of their advertising campaigns on sales. Without an accurate picture of the full customer journey and every touchpoint to conversion, they fall short of achieving the most streamlined campaigns, the most appropriately allocated budgets, and the highest possible revenue. Marin’s Offline Connect gives […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Consumers double their retailer apps Shoppers are on the move, smartphone in hand. To keep pace, […]

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The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

The Top 4 Barriers to Unifying Your Search and Social Ad Strategies

Omnichannel marketing causes many brands to look at their programs as a set of disparate disciplines—SEM, SEO, content marketing, social marketing, email marketing, etc. And, each discipline often has its own department, budget, and strategy, even though customers only see a single brand. Advertisers are increasingly coming to understand that a good way to tackle […]

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4 Hurdles to Overcome in Implementing an Attribution Strategy

4 Hurdles to Overcome in Implementing an Attribution Strategy

You’ve finally figured out what attribution model is best for your organization. From here, you’ll most likely have to overcome some additional hurdles. Here are the most common things to consider in executing an attribution strategy. 1. Meet your users where they are Despite recent entrants like Amazon and Pinterest shaking up the ad tech […]

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Efficient Advertising with Privacy Protection

Efficient Advertising with Privacy Protection

Amidst a shaky GDPR rollout, we saw a number of industry changes (in addition to big shifts earlier this year) that impact measurement and tracking: Apple announced Intelligent Tracking Prevention (ITP) phase 2.   Google will roll out Parallel Tracking this fall.   Google deprecated the user ID field from DoubleClick Campaign Manager premium reports, […]

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How Does Search Attribution and Brand Incrementality Work?

How Does Search Attribution and Brand Incrementality Work?

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. While attribution is simply the act of assigning conversion credit to certain keywords or ads, many advertisers are beginning to realize the importance of understanding how it works. Attribution plays a large role in how advertisers perceive their campaign performance. Without a […]

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Things to Keep in Mind About Attribution Models

Things to Keep in Mind About Attribution Models

This guest post first appeared on the Wheelhouse DMG blog. If you attended our webinar with Facebook on cross-channel attribution, it offers further, valuable insights on the pros and cons of using various attribution models to measure your marketing success. Understanding the Value—and Limitations—of Marketing Attribution Systems Digital marketing continues to expand, both in scale […]

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Attribution Rules at SMX West 2018

Attribution Rules at SMX West 2018

Over 1,000 digital marketers braved the torrential rain and weather delays to attend SMX West 2018 in the San Jose Convention Center from March 13-15. Despite a wide-ranging agenda that included artificial intelligence and voice search, the emphasis of this year’s show fell squarely on marketing attribution. Scoring Points with Attribution We all know that […]

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