Marketing Insights
Marin Software's Official Blog

Posts related to: ‘Analytics’

4 Tactics for Growing Online-to-Offline Conversions

4 Tactics for Growing Online-to-Offline Conversions

While we may live in a digital world, offline sales still drive the bulk of the consumer economy. To be successful in today’s hyper-saturated world of search, marketers must optimize not only for what happens online, but also for those highly valuable online to offline conversions. Here are some tips on how to drive more […]

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Marin Tracker

Marin Tracker

Conversion Tracking Is Getting Harder It’s clear that conversion tracking is vital to your digital advertising. It ensures that advertisers know where an install or purchase (or really any other data point) originated from, which helps determine the quality of the source. It also offers a better understanding of campaign performance for future optimization. But, […]

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Retail by the Numbers: The State of Digital Advertising 2019

Retail by the Numbers: The State of Digital Advertising 2019

Earlier this year, we released The State of Digital Advertising Report 2019—the result of our annual survey of over 450 digital marketing professionals in the U.S. and U.K. across several key industries. While these marketers face many common challenges regardless of industry, we noticed that responses often varied slightly from vertical to vertical. Retail is […]

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Impression Share Is Coming—What Now?

Impression Share Is Coming—What Now?

Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics and what Marin can do to help. So…What Are Impression Share and Impression Rate? By definition, impression share is the percentage of impressions that your […]

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Offline Connect: Tie Your In-Store Transactions to Your Online Advertising Efforts

Offline Connect: Tie Your In-Store Transactions to Your Online Advertising Efforts

Advertisers continue to look for the best ways to measure the impact of their advertising campaigns on sales. Without an accurate picture of the full customer journey and every touchpoint to conversion, they fall short of achieving the most streamlined campaigns, the most appropriately allocated budgets, and the highest possible revenue. Marin’s Offline Connect gives […]

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3 Things You Need to Know About Google’s New Prominence Metrics

3 Things You Need to Know About Google’s New Prominence Metrics

Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, how they work, and how marketers can prepare. 1. What’s […]

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Skills Every Social Marketer Should Have Going into 2019

Skills Every Social Marketer Should Have Going into 2019

Digital marketing—especially social media marketing—is a fast-paced industry, with change often happening faster than you can say “professional development.” As social marketing gets more popular with the passing of each year, publisher ad offerings keep expanding accordingly. Obviously, there are essential skills every social marketer should have: an analytical mind (or even better, a background […]

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Running an A/B Test with Google Drafts and Experiments

Running an A/B Test with Google Drafts and Experiments

When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording drove people to click ads (given all the competition on […]

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4 Hurdles to Overcome in Implementing an Attribution Strategy

4 Hurdles to Overcome in Implementing an Attribution Strategy

You’ve finally figured out what attribution model is best for your organization. From here, you’ll most likely have to overcome some additional hurdles. Here are the most common things to consider in executing an attribution strategy. 1. Meet your users where they are Despite recent entrants like Amazon and Pinterest shaking up the ad tech […]

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Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Europe’s in the Zone: Our Q1 2018 Digital Advertising Benchmark Report

Our Q1 2018 benchmark report shows that search ad spend increased 11% around the globe, fueled by significant eurozone growth of 30%. Also, mobile advertising accounted for 40% of total search spend, representing a growing market share. Advertisers should be aware that mobile ads still offer a 33% discount versus desktop CPCs globally, a bargain […]

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