Marketing Insights
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Posts related to: ‘Analytics’

The Power of Web Queries

The Power of Web Queries

Reporting is often a mundane and repetitive task. How much time do you spend on reporting? If that answer is too much, then keep on reading. Every marketer’s dream is to spend as little time on reporting as possible. The fact is that the less time you spend on reporting, the more time you have […]

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How Ad Tech Can Enhance The Home Delivery Experience During COVID-19 and Beyond

How Ad Tech Can Enhance The Home Delivery Experience During COVID-19 and Beyond

For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual  behaviors and required us to shop in new ways, and away from brick-and-mortar locations.   . Even before the dramatic changes from COVID-19, online shopping […]

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Am I Using the Right Marketing Tech Stack?

Am I Using the Right Marketing Tech Stack?

Digital technology is available in its many forms to help you work faster. For marketing in particular, technology can improve the quality of your marketing output and ultimately help you generate more revenue and leads. With that said, today’s unprecedented shift is creating the urgent need for brands and their partners to think outside the […]

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Live vs. On-Demand Webinar – Which One Wins?

Live vs. On-Demand Webinar – Which One Wins?

We’ve recently decided to do an experiment to see whether an On-Demand webinar would attract more viewers than the typical approach of picking a date and broadcasting the webinar live.  Marin regularly hosts “live webinars” and we typically get thousands of participants, but only about half the viewers attend the live session, the rest view […]

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4 Tactics for Growing Online-to-Offline Conversions

4 Tactics for Growing Online-to-Offline Conversions

While we may live in a digital world, offline sales still drive the bulk of the consumer economy. To be successful in today’s hyper-saturated world of search, marketers must optimize not only for what happens online, but also for those highly valuable online to offline conversions. Here are some tips on how to drive more […]

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Feature Spotlight: Marin Tracker

Feature Spotlight: Marin Tracker

Conversion Tracking Is Getting Harder It’s clear that conversion tracking is vital to your digital advertising. It ensures that advertisers know where an install or purchase (or really any other data point) originated from, which helps determine the quality of the source. It also offers a better understanding of campaign performance for future optimization. But, […]

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Retail by the Numbers: The State of Digital Advertising 2019

Retail by the Numbers: The State of Digital Advertising 2019

Earlier this year, we released The State of Digital Advertising Report 2019—the result of our annual survey of over 450 digital marketing professionals in the U.S. and U.K. across several key industries. While these marketers face many common challenges regardless of industry, we noticed that responses often varied slightly from vertical to vertical. Retail is […]

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Impression Share Is Coming—What Now?

Impression Share Is Coming—What Now?

Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics and what Marin can do to help. So…What Are Impression Share and Impression Rate? By definition, impression share is the percentage of impressions that your […]

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Offline Connect: Tie Your In-Store Transactions to Your Online Advertising Efforts

Offline Connect: Tie Your In-Store Transactions to Your Online Advertising Efforts

Advertisers continue to look for the best ways to measure the impact of their advertising campaigns on sales. Without an accurate picture of the full customer journey and every touchpoint to conversion, they fall short of achieving the most streamlined campaigns, the most appropriately allocated budgets, and the highest possible revenue. Marin’s Offline Connect gives […]

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3 Things You Need to Know About Google’s New Prominence Metrics

3 Things You Need to Know About Google’s New Prominence Metrics

Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, how they work, and how marketers can prepare. 1. What’s […]

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