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Farnell element14 Realizes Impressive Results with Marin Software

By   October 8th, 2013

Farnell element 14, PPC, SEM, Marin Software, online advertisingFarnell element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair in Europe, the Americas and Asia Pacific. We are happy to have their business, and thank Farnell element14 for allowing us to share their story in one of our newest case studies.

Farnell element14 stocks over 500,000 products from over 3,000 industry leading suppliers. It also operates in 30 European markets with 27 different language campaigns. Managing their search campaign at this sort of scale presented many challenges including a huge number of keywords and difficulty increasing spend while maintaining ROAS.

Since choosing Marin Software, Farnell element14 has taken advantage of Marin Dimensions to “tag” campaign elements for segmentation and analysis; this ability provides key insight right down to the keyword level. The team also uses Marin’s predictive bidding algorithm to automate keyword level bidding, maximizing financial performance while still maintaining ROAS. Farnell element14 has seen great results including a 29% increase in revenue, 66% increase in CTR, and 38% increase in conversion rates. To learn more and read the full case study, click here.