ArrowMedia is a digital advertising agency specializing in pay-per-click advertising and web analytics. Employing over 60 seasoned professionals out of Moscow and Krasnoyarsk, ArrowMedia also provides consulting, auditing, SEO, and automation services to advertisers across Russia.
As the digital advertising landscape in Russia matures, advertisers and agencies are increasingly managing programs on a return on investment (ROI) basis. Unfortunately, publisher solutions like AdWords and Yandex.Direct are unable to provide adequate visibility into revenue outcomes. ArrowMedia also found that it was impossible to track campaign processes and manage geo-targeted accounts with over 1,000 keywords. With growing accounts and increasing complexity, ArrowMedia needed a solution that would provide better visibility, time-savings, and that would scale efficiently.
ArrowMedia turned to Marin Professional. Using self-service revenue integrations, they now have a complete view of revenue outcomes. This allows the team to optimize bids and creatives based on their own key performance indicators. ArrowMedia also uses Marin Professional’s bulk sheet and multi-edit capabilities to efficiently track and make changes across multiple geo-targeted campaigns. Finally, the platform’s advanced filtering capabilities and web query reports allow the team to easily segment and analyze the avalanche of performance data. ArrowMedia is now able to manage by exception and have more confidence in their reporting.
ArrowMedia has seen impressive results – they have decreased their clients’ cost-per-order by 20% on average, and reduced the amount of time spent on low-value tasks by 40%. For more details, read the full case study here. And a big thanks to ArrowMedia for allowing us to earn their business and share their story!