Summer. It’s the time of year when I get serious about my binge watching. All of my shows are off the air, and I have precisely two months between the airing of the finale of Game of Thrones (Cleganebowl will be a thing) and Nathan Adrian’s first swim in the Rio Olympics.
But I would never limit my binge watching to just my personal time. I’m always happy to fall down the YouTube rabbit hole at work, and really, so should you with this hit list of Marin’s most popular and highest rated webinars. My colleague Maria shared a fantastic roundup of our best quickie blog reads, but our educational, half-hour to hour-long best practices webcasts are the sort of content you want to chill out with on a long summer workday.
- Your Guide to Native Advertising: Best Practices for Commanding Audience Attention (35 minutes)
National native advertising spend ballooned to $10.7 billion in 2015, a 150% increase over only two years before. There’s no better time than now to learn how to take advantage of its ability to connect and attract the attention of your target audience.
- Scale and Optimize Your Social Campaigns Starting Now (40 minutes)
We joined forces with our partner, Twitter, for this educational webcast on how to best leverage direct response advertising and utilize Twitter’s ad environment in combination with your search and display campaigns.
- The Newest Way to Reach and Convert Facebook’s 1.4 Billion Users (55 minutes)
In this webinar, one of our most popular ever, we teamed up with our partner, Facebook, to tackle the topic of Facebook Dynamic Product Ads (DPAs). Are you taking full advantage of Facebook DPAs to promote your product catalogs? We discuss best practices for utilizing this feature to zero in on your best consumers and boost sales.
- The Path to Mobile Advertising Success (40 minutes)
Whether you’re a skeptic who doesn’t see a reason for mobile to be a top priority, an advertiser unclear on how mobile bid adjustments work, or a seasoned mobile marketer looking for advanced recommendations to improve your mobile game plan, Google’s outlook on the future of mobile and Marin’s mobile-optimized advertising strategies will set you on the path to mobile success. Another partner webinar! This time it’s Google.
- Increase Your Display Advertising Performance with Image Optimization (40 minutes)
Approximately 5.3 trillion display ads are served to U.S. users per year. Yet historically, the click-through rate of display ads is less than .1%. How can display advertisers leverage image optimization to increase performance and gain insights? Marin Software and Boost Media give you answers.
- Integrated Search and Social Advertising: Transforming Trends & Tactics into Revenue (55 minutes)
It’s an oldie but goodie. We’re joined by one of our agency partners, iProspect, for a webinar on integrating your search and social strategies. We walk through 15 proven tactics to help you better manage, measure, and optimize your campaigns for improved ROI and maximum customer lifetime value.
- 8 Reasons View-through Attribution Should be Working for You (30 minutes)
This webcast provides viewers an introduction to and better understanding of the value and necessity of view-through conversions. It also offers best practices to drive more profitable display ad spend.
It may not rival your Battlestar Galactica binge watch, but it’s the only one you can get away with at work, so happy viewing, online marketers!