Marketing Insights
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The Myths & Realities of Cross-Channel Attribution

The Myths & Realities of Cross-Channel Attribution

By   March 12th, 2018

The marketing landscape is awash with competing attribution models—from first-touch to time-decayed to last click—none of which truly capture the full path to conversion. So what’s an advertiser to do?

We believe you should focus on true cross-channel, multi-touch attribution. Without a clear picture of your conversion efforts across channels and devices, it’s simply impossible to follow your customer’s journey, calculate ROAS, and double down on your most successful campaigns.

Sign Up for Our Attribution Webinar

Join us for a live, 60-minute webinar on Wednesday, March 28th, 2018 at 10 am PST / 1pm EST. We’ll explore the myths and realities of cross-channel attribution. You’ll learn:

  • How to map the full customer journey
  • The pros and cons of modern attribution models
  • The real value of views, clicks, and conversions

Our Senior Product Manager for Attribution, William Hartley-Booth, will present with Emilio Tamez from Facebook. Be sure to sign up today to reserve your spot.

Speaker Bios

Emilio

Emilio Tamez is a Quantitative Researcher on the Advertising Research team at Facebook, whose primary focus areas include cross-channel measurement (especially search and TV) and brand equity quantification. He joined Facebook in 2016 after holding jobs in media analytics for a political campaign and neuroscience research. He is native to the American Southwest and holds a degree in Statistics from Rice University.

Will

William Hartley-Booth is a Marin Senior Product Manager who oversees Marin’s conversion tracking products, among other responsibilities. He joined Marin in 2010 after holding positions at other advertising technology companies specializing in optimizing digital advertising across search, social, and display.