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Introducing Marin’s BI-Connect

Introducing Marin’s BI-Connect

By   December 3rd, 2020

We’ve talked about reporting in previous blog posts and how MarinOne has powerful reporting tools, allowing your marketing team to build personalized dashboards that are shareable and mobile-friendly, customize recurring reports, performance alerts, and automate their Excel or Google Sheet analysis.

However, many marketers are leveraging Business Intelligence (BI) tools to visualize their data.

We built BI Connect to give our customers a powerful and flexible option to integrate all their Marin data directly to their BI tools, such as Google Data Studios, Tableau, or Power BI. 

BI Connect provides advertisers an easy and scalable solution to pull data from Marin into your BI tool with unparalleled flexibility, data accessibility, and simplicity: 

Flexibility

BI Connect can be used as a data source, allowing you to create custom dashboards and reports in the BI tool of your choice, or accessed directly for integration with your own-in-house data warehouse. Data hosting can be done on your cloud or Marin’s and is backed with enterprise-level data security. 

Data Accessibility

  • MarinOne integrates data from any analytics or attribution source, and can see deep into your purchase funnels by connecting offline sales to online advertising. BI Connect extends the benefits of Marin’s open platform by giving you third-party revenue data, such as customer LTV and Amazon Attribution data, already stitched together across publishers and channels. 
  • MarinOne consolidates Search, Social, and eCommerce publishers, giving you a single source to connect your BI tool with all paid media channels, including smaller publishers like LinkedIn, Snap, and Reddit. 
  • BI Connect enables access to all levels of data, including placements, sitelinks, audiences, product groups, SKUs, Amazon ASINs, and exposure of key metrics in additive form, such as quality score, bid, available impressions, etc.
  • Marin-exclusive data, such as Dimensions, Custom Columns, Bid Strategies, and Marin Tracker attribution.

Simplicity

Last but not least, onboarding BI Connect is simple. We do the heavy-lifting, so you can minimize dependency on your internal teams. There’s no need to aggregate or map data because your publishers, revenue, and saved views are already organized and loaded by Marin. Simply connect a query to the BI tool of your choice and hit the ground running!

Learn More

If you’d like to learn more about BI Connect, please reach out to your account rep. Or, if you’re new to Marin and would like to start getting the most out of your BI tool, schedule a demo today