Now Trending: Consumers Browse Bing for B2B Services

Historically, Bing has always been the primary contender when it comes to search engine share in the US. However, this Q3 we saw a significant benchmark for Bing where it had overtaken Google in impression share. In the B2B services vertical, Bing edged past Google, capturing 52% to Google’s 48% in the US. Bing’s impression […]

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Cross-Channel Advertising: Focus on the Consumer, Not the Channel

As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span across multiple digital channels and devices. In fact, according to Google, more than 65% of revenue comes from purchases that involve multiple touch points and […]

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Retailers: Are you Ready for the Holiday Season?

Now that summer’s officially over, it’s time for retailers to finish preparing for the upcoming holiday season. Retailers should be excited this year in particular, as according to eMarketer, holiday spending is expected to increase by 16.6% in 2014 from 2013. To help retailers gear up for a successful holiday season, here are three tips […]

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Think You’ll Lose Money by Bidding for the Top Spot? You May be Surprised.

You put a lot of time and effort into your Paid Search advertising. You leverage Marin’s bidding algorithm to efficiently and effectively automate your bidding process based on individual ROI/CPA goals. Your competition probably follows a similar process. So how is it that your competitor keeps showing in the first spot, even when you try […]

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7 Best Practices for Cross-Channel Retargeting Success

Did you know that 1-in-4 advertisers have reported that they are concerned with the lack of transparency in retargeting? Or that 43% find attributing the performance of retargeting ads a major challenge? These are just a few of the interesting findings that came out of a study we recently conducted of 233 enterprise marketers to […]

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Google Expands Dynamic Retargeting: What You Need To Know

Google recently released some early holiday goodies for retailers across a number of verticals. While dynamic remarketing (a.k.a. dynamic retargeting) on the Google Display Network (GDN) has been available since June, it had been mainly limited to retailers with a Google Merchant Center Account, notwithstanding some beta tests within the travel and education verticals. However, […]

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Is Your Mobile Search Ready for TV?

This is a guest post from Jonathan Kagan and Jennie Choi of Results Digital/MARC USA When one thinks of an “integrated media plan,” search and TV both come to mind (as they should). But all too often, no one remembers to think beyond the surface and realize the impact TV has on search by device. […]

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Google vs. Bing: A Review of Click & Spend Share

While Google has long been (and still remains) the dominant search engine in the US market, there are signs that Bing is becoming more of a contender – at least in a few key verticals. Due to our curious nature, we decided to examine Google vs Bing US data over the last five quarters to […]

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Who’s your Dadi? Marin Software & MoneySupermarket Win at Industry Awards

Marin Software’s team in the UK has had a good start to October. The big news was our victory at The Dadi awards run by The Drum on October 1st. We were delighted to partner up with our client, MoneySupermarket, and win the award for “Use of Paid Search (PPC)”. The entry highlighted how MoneySupermarket […]

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3 Tips For Optimizing Your Mobile Search Ads

Mobile advertising is a hot topic these days, but many advertisers are still figuring out how to get the most out of their mobile search ads. As there are many reasons why mobile is the way to go – lower CPCs, growing advertising spend by retailers on mobile, and consumers spending more time than ever […]

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