Marketing Insights
Marin Software's Official Blog

Mobile Consumers & Their Holiday Shopping Habits

This is a guest post from Emily Hodges, Marketing and Public Relations Manager at Kiip. We’re four months out from the holiday season. Yet, in the ad industry, we all know that brands are already plotting their marketing strategies and how they can effectively capture their targeted mobile audiences for the biggest shopping season of the […]

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What Makes a “Good” Video for Social?

This is a guest post from Daniel Rohsler, Digital Marketing Account Manager at 3Q Digital. Brands are finally investing heavily in videos for social platforms. Although the attention is now there, clients often ask about best practices for making a “good” video for social. Facebook has been making a slow but steady switch to showing […]

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Yahoo! Japan Advanced URLs—What You Need to Know

Last year, Marin partnered closely with our customers to transition over two billion URLs to Google’s new Upgraded URLs format. With Yahoo! Japan’s support following suit this year with Advanced URLs, we’ve created best practices to ensure our clients have a seamless upgrade. Yahoo! Japan Tracking Considerations As our clients prepare for their upgrades, we […]

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4 Underutilized Functions and Features of Google Shopping

Shopping has been a hot-button topic for some time now. While many customers have launched successful Shopping campaigns, there are some lesser-known features that may provide a quick additional boost or improvement to your current efforts. Four such features are: SKU-level reporting (Marin) Campaign priority settings (Marin) Automatic item updates (Google Merchant Center) Promotions (Google […]

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How to Use Search to Enhance Your Facebook Dynamic Ads

When Google released product listing ads, it dramatically changed the way retailers advertise online. Because of their huge success, retailers are constantly on the lookout for the next game-changing ad format. If the results our retail clients have been seeing are any indication, the next frontier for product ads is harmonizing Google Shopping and Facebook […]

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What to Expect for Shopping Ads This Holiday Season

Last year, we forecast that 30% of all retail paid-search spend would be on a shopping ad, and 45% of all product ad clicks would be on a smartphone—and smartphone click growth ended up being even stronger than we predicted. Looking forward, where do we see shopping ads this holiday season? We took a look […]

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Text Versus Product Ads: Shopping Peaks, Valleys, and Plateaus

As retail search advertisers continue to plan their campaigns for the 2016 holiday season, they’re weighing the pros and cons of text versus product ads. What’s the most effective ad type for reducing cost, increasing CTR, and maximizing returns on spend? The answer: it depends. Sampling the Marin Global Online Advertising Index, composed of advertisers […]

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Introducing Marin’s Cross-Channel Shopping Solution: An Interview with Anil Channappa

Shopping season is here. To help retailers navigate the current terrain of shopping ads and digital marketing, Marin has developed new features to help retailers maximize revenues and efficiencies this back to school and holiday season. In this post, we’ve asked Anil Channappa, Senior Director Product Management for Marin Social, to talk about these features […]

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An Interview with Gary Leung, Senior Director – Strategic Account Success

The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software? Were there other roles you previously held here? Hi! I’m a dedicated resource for our strategic-level clients. I help them achieve […]

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Tips to Determine the True Cost of Your Programmatic Supply Chain

You’re in a relay race and this is what you have to do—run with a bucket of water to your next team member, without spilling any of the water. The next player does the same, and so on, until the last player finishes the race. The object of the contest is to not only preserve […]

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