Marketing Insights
Marin Software's Official Blog

6 Facebook Video Ad Plays to Improve Performance

6 Facebook Video Ad Plays to Improve Performance

Surprise, delight, and convert with video Mobile applications like Snapchat, Facebook, and Instagram have transformed user behavior. Now, at any given moment, people have an always-on outlet for recording and publishing videos of life moments as they happen. This means that video-based content has taken over online posts that were formerly text-only. To stay relevant, […]

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The Winds of Change Are Chilling for Some in Ad Tech

The Winds of Change Are Chilling for Some in Ad Tech

Digital marketing has always been a fast-moving industry. Recent changes by the browser players are creating tectonic shifts that every advertiser and vendor should watch closely. For example, Apple announced Intelligent Tracking Prevention in the summer of 2017 and the ripples hit some ad-tech vendors hard, impacting even large vendors like Criteo. Three key changes […]

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How to Get Your Facebook Ads to Reach the People You Want to

How to Get Your Facebook Ads to Reach the People You Want to

If your Facebook ads aren’t quite reaching all the people you’re looking to influence, there are several things you can analyze to solve the problem. Here are a few tactics to ensure your ads are delivering the way you want them to. Is your bid too low? In order to run competitive campaigns in an […]

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Shop ‘til You Click: Creating Shopping Campaigns at Scale

Shop ‘til You Click: Creating Shopping Campaigns at Scale

“With Shopping, you can’t just bump bids up. Great Shopping results begin with feed design and optimization.” — Kevin Wetherby, Google Shopping Commercial Lead According to Marin’s Q4 2017 benchmark report, Shopping ads saw 8% more clicks and 31% more click share from Q3 to Q4 2017. Given the strong adoption of Shopping campaigns by […]

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3 Reasons Why Facebook Video Ads Are Better Than TV

3 Reasons Why Facebook Video Ads Are Better Than TV

It takes a significant investment of time and capital to plan, produce, and distribute TV commercials. On Facebook, the only real barrier to entry is testing video ads and acting on the lessons learned. Additionally, the feedback loop and audience insights available on Facebook provide considerably more advantages over TV—marketers can take an agile approach […]

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Super Bowl Ads in 2018: A Sign of Things to Come?

Super Bowl Ads in 2018: A Sign of Things to Come?

Am I the only one who missed the Budweiser Clydesdales? It’s clear that they weren’t the only thing absent from yesterday’s TV spots—many ads were also missing meaning. Why was that? Super Bowl spots are usually quite entertaining (hat tip to Tide)—and notoriously expensive. So, they naturally invite industry commentary and speculation. But, this year’s […]

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Retargeting Tips to Give You an Edge with the 2018 Holidays

Retargeting Tips to Give You an Edge with the 2018 Holidays

The shopping season didn’t end with 2017. Take advantage of continued online purchase activity by giving your retargeting campaigns a boost, and set the stage for 2018 with our helpful tips. Boost your budgets, serve more impressions Because of the December 2017 web traffic boost, especially for those of you in e-commerce, additional traffic likely […]

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All About Search Ad Extensions and How to Choose the Right Ones

All About Search Ad Extensions and How to Choose the Right Ones

This is a guest post from Charlotte Haab, Account Manager at 3Q Digital. Google recently announced it would be sunsetting review extensions. While these have been around since 2013, they’re notoriously hard to get approved, and just generally clunky and unimpactful. If you’re one of the few sad people to see them go, don’t worry! There […]

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Shopping Ads, Audiences, CPMs, and More: Our Q4 2017 Digital Benchmark Report

Shopping Ads, Audiences, CPMs, and More: Our Q4 2017 Digital Benchmark Report

In our Q4 2017 benchmark report, we show that advertisers are investing heavily in Google Shopping ads, which increased 31% in click share year over year (YoY). Our data reveals that audience utilization remains low at 24%, despite the clear benefits of combining audiences with keyword targeting. Also, social CPMs increased 44% YoY, indicating that […]

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Does Facebook’s New Direction Really Spell Gloom and Doom for Marketers?

Does Facebook’s New Direction Really Spell Gloom and Doom for Marketers?

This article first appeared in Marketing Dive. Mark Zuckerberg’s 2018 resolution and Facebook’s subsequent News Feed change announcement are sending shockwaves through the digital advertising world. As Zuckerberg wrote on his Facebook page on Jan. 4, “The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and […]

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