Marketing Insights
Marin Software's Official Blog

How to Use Marin Social to Overcome Targeting Issues

How to Use Marin Social to Overcome Targeting Issues

In its effort to protect its users’ privacy, Facebook is focusing on data security. With the introduction of changes around access of information via their API, it’s now easier for folks on Facebook to find and manage their privacy settings. As part of the strategy, Facebook also removed some targeting options dependent on third-party data […]

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How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

How to Use Facebook’s Lookalike Audiences to Scale Your Campaigns

Lookalike audiences are the Facebook feature when it comes to audience targeting. If you’re looking to scale your campaigns and more, it’s a must-consider option. The Basics: What Is It and How Does It Work? You can use lookalike targeting to find similar users to your core audience based on interests, click behavior, and conversion […]

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Automatically Optimize Preferred Positions on the SERP Throughout the Day

Automatically Optimize Preferred Positions on the SERP Throughout the Day

As cross-channel advertising becomes more competitive and marketers continually look for ways to gain new business, it’s more important than ever to maintain a high ranking in the search engine results page (SERP). Marin’s Position Lock tackles this challenge head on, allowing you to stay in front of your potential customers. Position Lock is an […]

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The Mobile Shopping Experience on Facebook

The Mobile Shopping Experience on Facebook

It’s no mystery that most people connect to Facebook through the mobile app. What’s still a puzzle, however—at least for certain advertisers—is how to tailor ad messaging and strategy to suit mobile devices. Shopping advertisers often adjust campaign structures and overall approaches according to a brand’s products and business model. Additionally, there are several things […]

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How to Improve Your Campaign Performance in Facebook Auctions

How to Improve Your Campaign Performance in Facebook Auctions

You may be familiar with existing best practices for Facebook ad auctions, understand how they work, and know how to efficiently optimize your campaigns. The only constant is change, however, and maximizing success on Facebook auctions is no exception. As Facebook improves their algorithmic solutions and the ad auction becomes more competitive, here are a […]

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Things to Keep in Mind About Attribution Models

Things to Keep in Mind About Attribution Models

This guest post first appeared on the Wheelhouse DMG blog. If you attended our webinar with Facebook on cross-channel attribution, it offers further, valuable insights on the pros and cons of using various attribution models to measure your marketing success. Understanding the Value—and Limitations—of Marketing Attribution Systems Digital marketing continues to expand, both in scale […]

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Marin’s Thoughts (and Policies) on Data Privacy

Marin’s Thoughts (and Policies) on Data Privacy

There’s been no shortage of recent Facebook headlines, with data privacy and the responsibilities of tech powerhouses leading the conversation. At Marin, we believe Facebook remains an important way for brands to connect with their customers. With these events and the upcoming implementation of the EU’s General Data Protection Regulation (GDPR), we think it’s a […]

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A Mobile Strategy Assessment in Three Steps

A Mobile Strategy Assessment in Three Steps

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. We all know it by now—mobile is important! Mobile usage continues to grow, and if you don’t have a strong mobile strategy in place, you’ll be left in dust. Aside from the fact that over half of Google’s paid search clicks come […]

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So Your Social Ad Performance Is Declining—How Do You Fix It?

So Your Social Ad Performance Is Declining—How Do You Fix It?

Although it’s a great feeling when social ad campaigns are on auto-pilot, functioning automatically, and blasting out to all the audiences we’ve carefully selected, it could happen—we start seeing stunted reach, fewer clicks, and sluggish conversion rates. At these moments, it’s time to roll up our sleeves and investigate the most common culprits for dips […]

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Marketing on Facebook: Analyzing the Results of an A/B Scope of Test

Marketing on Facebook: Analyzing the Results of an A/B Scope of Test

In the previous article in our Marketing on Facebook series, we looked at how to build a robust A/B scope of test framework to help uncover optimal relevance and ROAS. In our third and final post, we analyze the results of our test and formulate an action plan. (Be sure to refer back to the […]

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