Top 2 Ways to Define Business Success

This post is the first in a 2 part series One of the most important things to do when building a business is set yourself up for success, but sometimes success is hard to define. Let’s talk about the two most important things you need in order to help you to define your achievements. 1. […]

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3 Creative Ways to Use and Target Lookalikes Using Twitter Ads

Twitter recently rolled out an update to their ad platform to allow advertisers to layer on lookalike targeting to custom tailored audiences. Twitter’s tailored audience feature enables you to connect with users based on email addresses, mobile advertising IDs, mobile phone numbers, or lists of Twitter IDs (user IDs or usernames). When you add in […]

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Now Trending: Consumers Browse Bing for B2B Services

Historically, Bing has always been the primary contender when it comes to search engine share in the US. However, this Q3 we saw a significant benchmark for Bing where it had overtaken Google in impression share. In the B2B services vertical, Bing edged past Google, capturing 52% to Google’s 48% in the US. Bing’s impression […]

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Cross-Channel Advertising: Focus on the Consumer, Not the Channel

As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span across multiple digital channels and devices. In fact, according to Google, more than 65% of revenue comes from purchases that involve multiple touch points and […]

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Retailers: Are you Ready for the Holiday Season?

Now that summer’s officially over, it’s time for retailers to finish preparing for the upcoming holiday season. Retailers should be excited this year in particular, as according to eMarketer, holiday spending is expected to increase by 16.6% in 2014 from 2013. To help retailers gear up for a successful holiday season, here are three tips […]

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Think You’ll Lose Money by Bidding for the Top Spot? You May be Surprised.

You put a lot of time and effort into your Paid Search advertising. You leverage Marin’s bidding algorithm to efficiently and effectively automate your bidding process based on individual ROI/CPA goals. Your competition probably follows a similar process. So how is it that your competitor keeps showing in the first spot, even when you try […]

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7 Best Practices for Cross-Channel Retargeting Success

Did you know that 1-in-4 advertisers have reported that they are concerned with the lack of transparency in retargeting? Or that 43% find attributing the performance of retargeting ads a major challenge? These are just a few of the interesting findings that came out of a study we recently conducted of 233 enterprise marketers to […]

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Google Expands Dynamic Retargeting: What You Need To Know

Google recently released some early holiday goodies for retailers across a number of verticals. While dynamic remarketing (a.k.a. dynamic retargeting) on the Google Display Network (GDN) has been available since June, it had been mainly limited to retailers with a Google Merchant Center Account, notwithstanding some beta tests within the travel and education verticals. However, […]

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Is Your Mobile Search Ready for TV?

This is a guest post from Jonathan Kagan and Jennie Choi of Results Digital/MARC USA When one thinks of an “integrated media plan,” search and TV both come to mind (as they should). But all too often, no one remembers to think beyond the surface and realize the impact TV has on search by device. […]

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Google vs. Bing: A Review of Click & Spend Share

While Google has long been (and still remains) the dominant search engine in the US market, there are signs that Bing is becoming more of a contender – at least in a few key verticals. Due to our curious nature, we decided to examine Google vs Bing US data over the last five quarters to […]

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