Marketing Insights

The Quote Company: Extracting the Most Value from Search Campaigns

If you’re a search marketer having enough of a challenge managing search campaigns on Google alone, then copying changes from Google to Bing can be especially time-consuming, tedious, and not worth the hassle. This was The Quote Company’s predicament. As a company that matches people interested in solar installations with the right service provider, they […]

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3 Facebook Advertising Trends You Need
to Know About

The year is 2016, and Facebook will soon be 12 years old. As Facebook hits puberty, it’s no longer just an influencer platform – now, it delivers actual (and many) conversions to social advertisers. We took a look at Facebook’s growth and development over the last year, and three main trends stood out as being […]

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Super Bowl Ads: Are They Worth It?

When it comes to TV viewership, the Super Bowl is the most-watched sporting event in the United States. From advertising to merchandise, millions of dollars are invested each year in both the actual event and everything surrounding it. For many Super Bowl fans, the advertising is almost as important, with 77.1% of consumers seeing the […]

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So You Don’t Have $5 Million to Spend on the
Super Bowl…

Super Bowl 50 is here, and the cost to advertise is heating up faster than the Broncos/Panthers rivalry. In fact, CBS is charging up to $5 million for a 30-second ad spot during the big game. According to eMarketer, the top five Super Bowl advertisers have spent a total of $745.1 million for the privilege […]

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Why Marketers Need to Pay Full Attention to
Voice Search

Consumers are warming to the idea of interacting with their phones and wearables via voice. 33% of U.S. consumers have used a digital assistant like Siri in the past 30 days, and 37% plan to purchase a smartwatch in the next six months. For marketers, this means it’s time to begin reinventing new ways to engage with customers during […]

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Update on Marin Social Upgrade

The improvements to the Marin Social platform are almost complete, and will be fully available again at 11:00 pm PST on January 21, 2016. The changes represent a major improvement to the data layer of the platform and are an important evolution for Marin in developing a more advanced big-data backend. These improvements will enable […]

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How Did Retailers Fare During the Crazy Holiday
Search Ad Season?

December has always been a frenzy of retailer activity, and the biggest month of the year for most, if not all, of them. Many retailers rely on a strong end of the year to buoy profits and plan accordingly for the new year. We took a look at retail search advertiser behavior last month to […]

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3 Simple Tips for Restructuring SEM Accounts

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. At some point, an SEM account manager will have to restructure part of or all of a search account. There are several reasons why this sometimes frustrating and exhausting exercise must be completed. Most commonly, it’s related to subpar account performance and […]

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Why PPC Granularity Will Be Your Best Friend

This is a guest post from Johnathan Dane, Founder of KlientBoost. Have you ever thought your Google advertising account should be performing better? You may be following the advice of many that say that the more time you spend in your account, the better. But what if it’s all backwards? What if it only takes you 10 […]

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2015 Year in Review: Greatest Hits & Highlights

Another year has come and (almost) gone. There’s been tons of great momentum, change, and shifts in the world of digital advertising, and Marin Software was squarely in the eye of the storm! This storm, however, was more of a fun, wild ride than anything requiring an umbrella. From important acquisitions and partnerships, to new […]

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