Marketing Insights
Marin Software's Official Blog

Introducing Smart Images for Dynamic Ads

Introducing Smart Images for Dynamic Ads

To help retail and e-commerce advertisers create more compelling creative and increase sales, today we’re rolling out Smart Images for Dynamic Ads to our customers as a closed beta feature. Add a Personalized Touch to Stand Out from the Competition With Marin Social’s drag and drop editor, you can enhance ad creatives with details at a […]

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Things You Can Do Today to Align with Google Next

Things You Can Do Today to Align with Google Next

This year’s Google Marketing Next in San Francisco highlighted some exciting innovations coming out of Mountain View. Google’s advances with machine learning are paving the way for the next phases of search marketing. We took a look at several key messages from the Innovations Keynote, and identified things you can immediately do to enhance your […]

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Organic Search: A Simple Strategy for You to Climb the SERP

Organic Search: A Simple Strategy for You to Climb the SERP

Many businesses vie for the coveted spots at the top of search results. Or, even better—being able to clinch the tops spots without spending a penny. Of the many different actions that businesses can take to improve organic search results, here are the most essential. Keyword Density Keyword density is a measure of how often […]

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SKAGs in the Time of Google Exact Match Close Variants

SKAGs in the Time of Google Exact Match Close Variants

On March 17th, Google announced its intention to expand close keyword variation matching for exact match keywords to include additional rewording and reordering. In other words, exact match keywords would be eligible to match to more search queries. Google argues that this update will assist advertisers in finding the right keywords to bid on, saving […]

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Heroes and Villains: Digital Advertising in 2017

Heroes and Villains: Digital Advertising in 2017

For digital advertisers, 2016 was a fabulous year. Global Internet usage on mobile surpassed desktop, plus significant strides were made in mobile-connected technologies. Still, marketers continue to identify winners—and losers—that can affect performance and act as barriers or opportunities for growth. In our State of Digital Advertising 2017 report, conducted in December 2016, we surveyed […]

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5 Steps to Turn Curious Shoppers into Decisive Customers

5 Steps to Turn Curious Shoppers into Decisive Customers

If you’re a retail advertiser, you’re looking to reach customers at the right time with the right product, at the very point when they’re deciding: To buy or not to buy? Retail remains huge in the U.S. and is the fastest-growing industry across Europe, with growth expected to exceed £215.38 billion by 2017. It’s now more […]

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Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey

Cheat Sheet: Facebook and Google Ad Types Mapped to the Customer Journey

At Marin, we know that the most powerful marketing programs are ones that combine the best of search and social advertising. Marketers who unify their programs gain the opportunity to deliver incremental ROI. To actually accomplish this, however, digital marketing teams need to think less about the channel and more about locating where people are […]

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Your Google Analytics Data Will Never Match Your Facebook Data

Your Google Analytics Data Will Never Match Your Facebook Data

Tracking the performance of your social campaigns is one of the most important factors for success. The fact is that your Google Analytics data and your Facebook data will never match. Why is this? The only way to accurately measure your Facebook data is through Facebook reporting itself. 1. Cross Device Conversions In this day […]

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Broad Audiences: Expand the Reach of Your Facebook Dynamic Ads

Broad Audiences: Expand the Reach of Your Facebook Dynamic Ads

This is the fourth and final article in a series on the nuts and bolts of Facebook Dynamic Ads. See our previous articles: Acing cross-sell and upsell campaigns Achieving better results Using the right metrics to measure and refine success When Dynamic Ads first rolled out, scalability was based entirely on the volume of traffic […]

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Budget Algo Optimizer: Automatically Adjust Budgets to Top-performing Audiences

Budget Algo Optimizer: Automatically Adjust Budgets to Top-performing Audiences

We’re currently running a closed beta of our Budget Algo Optimizer. With this new feature, Marin Social’s data science team has developed a proprietary algorithm that allows you to automatically adjust budgets within your ad sets based on top-performing audiences. When paired with CPA bid rules, the budget algorithm increases efficiency of your Facebook campaigns […]

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