Marketing Insights
Marin Software's Official Blog

5 Tips to Land a Role in Social Media Marketing

Are you looking for a career in social? Or perhaps you’re already in the crazy world of social media marketing and want to upskill, but aren’t too sure where to start? In this ever-changing world of social, it’s imperative that you keep up with the latest trends. Facebook, Twitter, and LinkedIn have firmly established a […]

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An Interview with Douglas Pan, SVP Engineering

The people at Marin are as unique as the work we do. Our Life at Marin series highlights the expertise, passions, and backgrounds of our fellow Marinites. What do you currently do at Marin Software? Were there other roles that you previously held here? As SVP Engineering, I’m responsible for most of the development (with the […]

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How to Migrate to the New Facebook Conversion Pixel

Wondering what’s happening to the Facebook conversion pixel? How will advertisers track conversions after February 2017? Read on…. Retiring the Conversion Pixel As of February 15th, 2017, Facebook is disabling the conversion tracking pixel, at which point it’ll be removed from all advertising tools. So what should Facebook advertisers do next? In a word, you’ll […]

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Marin’s Top 10 Blog Posts of 2016

As Edgar Allan Poe once said, “There are few cases in which mere popularity should be considered a proper test of merit; but the case of [blog]-writing is, I think, one of the few.” Okay, so he said “song-writing” instead of “blog-writing.” It still fits, right? Well, after tens of thousands of reader visits to […]

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Boom or Bust? Using Split Testing to Measure Your Facebook Marketing Performance

You’re beaming, proud, and ready to rake in a massive amount of leads. Why? Because—you’ve got two brilliantly designed sets of ad creative and you’re ready to set ‘em loose to the hungry, scrolling consumer masses. How do you know if your campaign will be a boom or bust? Can you even test such a […]

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Marin Software’s 2017 Digital Marketing Forecast

There’s no doubt that the options for advertisers are growing by the day. So, as we start 2017, what should marketers be looking at to stay relevant and competitive? We spoke to market experts across social, search, and omnichannel to ask: what can marketers expect to see in 2017? From location beacons to artificial intelligence—here is […]

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Boost Media’s Digital Marketing Trends to Watch for in 2017

This is a guest post from Suzie Kronberger, VP of Marketing and Revenue Operations at Boost Media. By the end of this year, digital will overtake TV ad spending in the U.S. for the first time—digital ad spend will reach $72B and TV will grow to $71B. Strategies that worked one year aren’t guaranteed to […]

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Product Listing Ads for the Uninitiated

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re […]

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I Can See Clearly Now: a Nod to Transparent Data

This is the final post in a series on transparency. In today’s article, we look at data transparency, why it’s important, and the elements of a transparent data model. We’ve reached the last article in our series on transparency in programmatic display advertising. For those of you just tuning in, let’s quickly recap: In How […]

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All You Need to Know to Win Big with Lead Gen Ads

Lead generation ads have many benefits, and are a great way of connecting with the people most likely to want your products. Looking to get even more qualified leads? Then lead gen ads are for you. Here a few things to keep in mind to get the best results and yes, “win big.” Best Practices […]

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