Marketing Insights
Marin Software's Official Blog

What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Would You Pay for an Ad-Free Facebook? Despite Facebook’s headline news and recent data privacy speed […]

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Introducing MarinOne, a Unified Digital Advertising Platform

Introducing MarinOne, a Unified Digital Advertising Platform

We’re excited to share some big news today: We’ve launched our next-generation platform, MarinOne, which unites your search, social, and eCommerce advertising. Now, you can maximize the results of your digital ad campaigns with a single view of the customer. By focusing on the customer and not the channel, MarinOne gives you a powerful new […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. Have we reached peak smartphone, and what does that mean for marketers? Among all of Mary […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. 1. Study: 82% of marketers plan to boost use of     location data Three out of four […]

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Using First Party Data in Your Digital Marketing Strategy

Using First Party Data in Your Digital Marketing Strategy

This is a guest post from Ashley Aptt, Account Director at 3Q Digital. A marketer’s data is as good as gold. Certainly, there are number of ways to collect data via internal and external sources. The most common data sources are first party and third party—first party data is essentially your data. It’s the information […]

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Keyword Decisions: When to Hold On and When to Cut

Keyword Decisions: When to Hold On and When to Cut

This is a guest post from Oscar Chow, Senior Paid Search Analyst at Wheelhouse DMG. An ongoing challenge for digital marketers is managing their paid search keywords as efficiently as possible. With the oldest accounts reaching two decades old, it’s not uncommon to find campaigns with unwieldy structures expanding over time. In this post, we’ll […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this weekly series, we list the stories that are grabbing our team’s attention. 1. Facebook’s Latest Transparency Move Is Showing You     How Much Objectionable Content It Removes Despite dramatic […]

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Ensuring Cross-Channel Success: An Interview with Connie Lanter

Ensuring Cross-Channel Success: An Interview with Connie Lanter

Connie Lanter is a Senior Customer Success Director in Marin Software’s San Francisco office, with over 20 years of experience in customer success and account management. She helps digital and traditional advertisers across a diverse range of industries improve marketing results and drive revenue. What do you do at Marin? I work closely with some […]

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Marin Software’s GDPR FAQ

Marin Software’s GDPR FAQ

As your Ally in Digital, Marin Software believes that securing and protecting sensitive and confidential customer data is central to everything we do. Over the past year, we have been working hard to refine internal processes and procedures to ensure GDPR compliance. We believe Marin is in compliance with GDPR. Below is a summary of […]

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What We’re Reading This Week: Top 5 Industry Articles

What We’re Reading This Week: Top 5 Industry Articles

The Marin Marketing team stays busy not only striving to deliver compelling, educational, and relevant content—we also spend time following the most interesting industry news. In this new weekly series, we list the stories that are grabbing our team’s attention. 1. Stories are about to surpass feed sharing. Now what? Josh Constine of TechCrunch looks […]

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