Marketing Insights
Marin Software's Official Blog

Here Come the Grads: Are They Ready for Your
SEM Team?

Grad season is fast approaching, and college students are already applying for paid search roles in anticipation of their impending release into the “real world.” These eager newcomers can make great additions to SEM teams, provided they’re given the knowledge and resources they need to do that stellar work you expect. However, paid search today […]

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5 Speedy Ways to Optimize Your Mobile
Conversion Rate

This is a guest post from Garrett Mehrguth, CEO of Directive Consulting, a Google Partner and MozLocal Recommended Agency serving small to enterprise level firms. Thumbs and tiny screens can be tricky. Users have unique needs when they’re on a mobile device, and as advertisers, it’s critical that we create a conversion-friendly mobile experience. By the end […]

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What Can Online Retailers Expect This
Mother’s Day?

Mother’s Day is almost here! With flowers, cards, and family visits close at hand, many brick and mortar retailers are gearing up for the shopping spike. The season of maternal appreciation extends to online retailers, who are also gussying up their search, social, and display campaigns to attract consumers around the world. How did online […]

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3 Facebook Creative Tips for Success

This is a guest post from Sarah Burns, Content Manager at Boost Media. Marketers are spending billions of dollars on Facebook advertising. Why? Because Facebook ads work, thanks to extensive targeting options and the native look and feel of ad creative. The most important, but often overlooked, element in any campaign is great ad creative. […]

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Find Your New Luxury Audience with
The Sharper Image

The Publisher Spotlight is a series where we introduce premium publishers who are using Partner Connect to develop business relationships with relevant and interested advertisers. In this post, we spoke with Kirk Ciarrocchi, Paid Search Marketing Manager at The Sharper Image, an American brand that offers consumers home electronics, air purifiers, gifts and other high-tech […]

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Round ‘Em Up! The 8th Annual Biggest Search Geek Contest Kicks Off Today

Howdy, Pard! Saddle up your computer and get ready for the wildest quiz of your life. We’re pleased to announce the launch of the 8th annual Biggest Search Geek competition. Test your skills against thousands of SEM cowboys and cowgirls around the world. We reckon this quiz is our hardest yet. Some of the questions are […]

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How to Evaluate Programmatic Buying Transparency – Types and Tips

This is the first in a series of posts on transparency. In today’s post, we lay out the many ways transparency is elusive in digital marketing today. We also include some best practices for stamping out the fuzziness prevalent in the programmatic landscape. Most marketers will admit transparency in media buys sounds like a good […]

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How to Improve Shopping Performance with Segmentation

This is a guest post from Dionte Pounds, Account Manager at 3Q Digital. Last month, I discussed how to use proper segmentation to optimize the performance of Dynamic Search Ads campaigns and why segmentation is vital for success. Segmentation also plays a large part in the success of shopping campaigns. If you’re not already familiar, […]

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Digital Advertising in 2015 – Mobile Is Crushing It

2015 was a banner year for mobile. Continuing its ascent into the status of omnipresent being, global smartphone adoption reached an all-time high last year and shows no signs of slowing down. Thanks to this rapid expansion of smartphone usage around the world, advertisers now have an opportunity to reach consumers even more easily. We […]

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Google Analytics 360 Suite – Validating an Entire Industry

Thank you, Google! Your announcement of the Google Analytics 360 Suite is industry-wide confirmation that enterprise level marketing tools are necessary in order to get the most out of your advertising dollars. Of course, Marin Software has known this all along and believes marketers of all sizes can benefit from these tools. All marketers want […]

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