5 Ways Search Data Can Inform Your
Marketing Strategy

With Google processing more than 3.5 billion search queries in a single day, there’s a surprising amount of insight that can be gained by analyzing the content and user behaviors behind these searches. Studying your own paid search data can substantially benefit several areas of your marketing strategy, including product, pricing, competitive strategy, branding, and […]

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Why Retailers Should Spend More on Google PLAs in 2H 2015

We recently took a look at the Marin Global Online Advertising Index, which consists of advertising data from leading global brands that manage more than $7 billion in annualized ad spend through Marin’s platform. By examining consumer behaviors from last quarter, we were able to forecast how search advertising would impact the second half of […]

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For Summer Marketing, There’s No Place Like Home

If spring’s the time for cleaning, summer’s the time for home improvement. Every summer, people begin to think about updating and upgrading their living situation, whether it’s through renovations, remodeling, or purchases. During these warmer and brighter months, people line up to get into open houses, sample flooring and bathroom tiles, and get in the […]

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Marin and Yahoo’s Relationship Gets Serious

One of Marin Software’s big value propositions is our cross-publisher capabilities and our robust support for the world’s leading publishers. We work closely with Google, Yahoo, Yahoo Japan, Bing, Baidu, and Yandex to ensure we’re providing the latest features from each one, and that customers can easily see and compare performance across publishers within our […]

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How to Determine Optimal Frequency Caps for Retargeting

If you manage retargeting, frequency caps are something you should be familiar with. They’re often neglected and never tested because they’re not straightforward, but not knowing what optimal frequency cap to use can result in poor results. Like any of the other levers within retargeting, frequency caps should be measured and tested to understand the […]

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Audiences: the Heart of New Acquisition Strategies

The online customer purchase path has become way more complex. If marketers want to develop a relevant and efficient online acquisition strategy, they have to fully understand this new online purchasing landscape. The online advertising world is traditionally “ad centric” – campaign performance is measured for a given format and on a specific channel. Now, […]

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The 8 Players in the Programmatic Ecosystem

Programmatic is hot right now. eMarketer predicts that by 2016, programmatic spending will top $20 billion, making up 63% of all US display ad spending. As quickly as it’s growing, though, programmatic has some serious terminology and conventions you have to learn if you want to consider yourself an expert. And once you get started, […]

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Your New Audience Awaits: The Power of Second-Party Data

Advertisers cite data quality as one of their top concerns in creating complete customer profiles. Many advertisers are still looking for ways to expand the reach and effectiveness of their campaigns with strong, quality data. Being able to effectively synthesize different sources of data is a key step in this process. While first- and third-party […]

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Upgraded URLs – Making It Easier for Paid Search Advertisers to Manage Tracking

Continuing with our cadence of thought leadership and innovation in digital marketing, Marin Software has successfully upgraded approximately 2 billion URLs to the new Google Upgraded URLs format. We partnered closely with our customers and Google to ensure a smooth transition. Complete Transparency: Marin’s Upgrade Portal For visibility into the upgrade process, Marin developed a […]

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How to Get the Most Out of Sequential Advertising on Facebook

If you’re already using a sequential advertising strategy, you know it’s a series of ads or messages that build on each other to engage users. Each message and engagement informs the next one, so that you essentially create a story – and dialogue – with your audience. Facebook’s Sequential Evolution Facebook has diversified into a […]

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