Marketing Insights
Marin Software's Official Blog

Archive For June, 2013

Google Rolls Out Remarketing Lists for Search Ads

Google Rolls Out Remarketing Lists for Search Ads

On Tuesday, Google announced that, after spending almost a year in beta, “Remarketing Lists for Search Ads (RLSA)” will be rolling out to all enhanced campaign advertisers. RLSA will allow marketers to update and customize search keywords, bids, and ads based on a person’s previous visits to their websites. […]

Read More »

9 Tips for Successfully Targeting Your Facebook Audience

9 Tips for Successfully Targeting Your Facebook Audience

The demographic of Facebook users is similar to that of the general internet population— so if your target customers are online, they’re on Facebook too. But how do you reach the right Facebook users? And how can you ensure that clicks from users turn into actual engagement with their brands? Marin Software’s newest Facebook white paper provides helpful ideas and practical advice for audience targeting. […]

Read More »

Crafting the Perfect Game Plan for Driving Facebook ROI

Crafting the Perfect Game Plan for Driving Facebook ROI

When it comes to crafting a strategic game plan for your Facebook ad campaigns, Marin Software’s newest white paper makes for a great resource. Over the last two weeks, we’ve discussed how Facebook advertising can play a key role in any online marketing program and how success can be achieved by setting clear objectives. However, once you’re confident in the goals you’ve set, a strategy must still be put in place. […]

Read More »

Facebook Launches Video Sharing For Instagram

Facebook Launches Video Sharing For Instagram

After several days of rumors, Facebook announced today it will be adding video sharing capabilities to its growing photo sharing application Instagram. This news should prove to be exciting to Instagram’s growing, loyal user base. Since purchasing Instagram last year, the Facebook-owned app has flourished. According to a recent SimplyMeasured study, user adoption has jumped […]

Read More »

the7stars Migrate to Enhanced Campaigns: A Success Story

the7stars Migrate to Enhanced Campaigns: A Success Story

Enhanced campaigns are talk of the town, no matter which town you’re in; today’s blog post tells the story of how one London-based independent media buying agency, the7stars successfully migrated to enhanced campaigns using Marin Software. […]

Read More »

Successful Facebook Ads Start With Setting Clear Objectives

Successful Facebook Ads Start With Setting Clear Objectives

The key to any successful marketing program is to set clear objectives, and Facebook marketing is no different. This basic truth was confirmed by our newest white paper – “The Marketers’ Guide to Driving ROI from Facebook Advertising” – which looks at the best practices of top Facebook advertisers and Marin clients. As tempting as it may be to launch a Facebook campaign just to check it off the list or to cover all the bases, it’s important to invest a little time and come up with a plan before you dive in. […]

Read More »

The Top 10 Biggest Changes in Paid Search History (5-1)

The Top 10 Biggest Changes in Paid Search History (5-1)

Earlier this week, I started to take a look at the top 10 biggest changes to happen in the paid search industry over the last decade plus. From ad rotation settings to device targeting, search marketers have certainly seen our fair share of new features and innovations. Today, I’ll reveal the top five biggest changes in paid search history: […]

Read More »

Facebook Sponsored Stories, Soon to Be a Thing of the Past

Facebook Sponsored Stories, Soon to Be a Thing of the Past

Last Friday, Facebook announced several updates to their advertising offering, aimed to help simplify the campaign creation process and entice new advertisers to test the channel. In a nutshell, advertisers should expect to see the following changes in Facebook’s social advertising offerings in the coming months: Facebook will be eliminating Sponsored Story ad units this fall (exact time frame TBA) as a stand-alone advertising product. […]

Read More »

The Top 10 Biggest Changes in Paid Search History (10-6)

The Top 10 Biggest Changes in Paid Search History (10-6)

With the migration deadline for Google enhanced campaign right around the corner (July 22nd), we thought it would be fun to look at where this AdWords upgrade would rank among the other significant changes to the paid search landscape over the last decade plus. Here’s a look at one search marketer’s (mine) perspective on the 10 biggest changes over the years: […]

Read More »

Making the Case for Facebook Advertising

Making the Case for Facebook Advertising

Facebook advertising presents marketers with a vast and truly global advertising opportunity. It’s no surprise that marketers are increasingly seeking to engage with Facebook users through ads, fan pages, news feeds, applications, and events. As a result, Facebook’s advertising revenue in the fourth quarter of 2012 grew 41% to $1.33 billion, a testament to the growth of user adoption and the value of the channel. […]

Read More »